Industry News

Removing an Image from Google Image Search – Video!

May 2, 2012 | 1,782 views | by Navneet Kaushal
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Now you can easily remove an undesirable image from Google Images search results. You have the option to report an image that you want to have taken off, as explained in this video by Jeff LaFlam, Google Consumer Experience Specialist.

Did you find the video helpful? Do share your views.

Google Launches the Google+ Share Button!

Apr 30, 2012 | 1,569 views | by Navneet Kaushal
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Google has introduced the Google+ Share button and now webmasters have the chance to get their content shared easily on Google+. Webmasters can very easily embed the Google+ share button on their websites and people using the site, sifting through the contents can share what they like on their Google+ page. The Google+ Share button comes long after the feature update of the +1 button.

Inboundwriter Introduces New Twitter Analysis Feature To Provide Key Social Insights For Content Producers!

Apr 27, 2012 | 3,259 views | by Navneet Kaushal
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Company’s Topic Buzz module is first of many social features for marketers, digital journalists and PR professionals that uncover social media activity expressly related to their writing topics

SAN FRANCISCO – April 26, 2012 – InboundWriter, the first content optimization system designed specifically for writers, today announced the immediate availability of its new Topic Buzz module. This feature, powered by InboundWriter’s proprietary information mining and data processing engine, enables content marketers to discover social media activity related to the topics on which they typically write.

Google AdWords for Video 'Officially' Rolls Out on YouTube!

Apr 24, 2012 | 2,379 views | by Navneet Kaushal
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Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content. Advertisers can now promote their businesses with new ad formats and bidding models. Advertising is expected to go to the next level by being targeted, affordable as well as measurable for businesses. 

2000 Yahoo! Employees to be Laid Off!

Apr 5, 2012 | 1,325 views | by Navneet Kaushal
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In the largest layoff in Yahoo’s 17 year history, the Sunnyvale Company will slash 2,000 jobs which is 14% of its workforce soon. On April 17, during the firm’s first-quarter earnings call, it will offer a blueprint of its "future direction" too, apart from the job cuts. This job slash is the company’s fifth biggest layoff in the past five years. These cuts will add $375 million annually to Yahoo’s kitty as the company tries to get advertisers as well as better its stock prices.

Yahoo! Search Scientists’ New Search Platform for Better Results!

Mar 20, 2012 | 1,814 views | by Navneet Kaushal
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Yahoo! Search scientists have built a new search platform with machine learning technology which allows the search engine to better anticipate the queries of the individual user. This technique has enhances Yahoo!’s vertical intent triggering system leading to better assessment of search needs.

Google Plus Pages & Profiles Replace PPC Ads for Chosen Queries!

Mar 17, 2012 | 2,577 views | by Navneet Kaushal
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Google search results are now showing “Latest Posts” from Google+ pages/profiles where one usually saw the PPC ads. The top half of the search page has Google+ pages and profiles alongside its regular results.

As per Google, this change is an experiment to merge search with social. Google has been quoted all over the web as: “We’re continuing to experiment with the ways we can help you find and interact with the people you’re looking for or who may be related to the topic you’re searching for.”

SEMPO Board of Directors 2012 Announced!

Feb 29, 2012 | 3,607 views | by Navneet Kaushal
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Search Engine Marketing Profession Organization, SEMPO, has announced the names of members selected to represent the Board of Directors for the 2012-2014 Board. There were 37 search industry titans in the race for the prestigious board position, and of these 13 have been selected to fill the sears. This Board will take office on March 22.

Lindsay Blankenship
Search Marketing Razorfish

AdSense for Domains Being Closed Down By Google!

Feb 23, 2012 | 2,150 views | by Navneet Kaushal
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Google is shutting down the direct AdSense For Domains program. The closing down process is divided into stages with the final curtains will fall on April 18, 2012. Google has said that this move will not affect the entire program, only the "direct AdSense for Domains" program.

52% of US Mobile Search Clicks Lead to Calls – Q4-2011 Report!

Feb 20, 2012 | 2,735 views | by Navneet Kaushal
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A report by local-mobile ad network xAd has shown some very promising numbers for the mobile search and ad market. The US based Q4-2011 data has been collected from mobile sites and apps that run the ads of xAd as well as the related user behavior taken into account.