Google has introduced the Google+ Share button and now webmasters have the chance to get their content shared easily on Google+. Webmasters can very easily embed the Google+ share button on their websites and people using the site, sifting through the contents can share what they like on their Google+ page. The Google+ Share button comes long after the feature update of the +1 button.
Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content. Advertisers can now promote their businesses with new ad formats and bidding models. Advertising is expected to go to the next level by being targeted, affordable as well as measurable for businesses.
In the largest layoff in Yahoo’s 17 year history, the Sunnyvale Company will slash 2,000 jobs which is 14% of its workforce soon. On April 17, during the firm’s first-quarter earnings call, it will offer a blueprint of its "future direction" too, apart from the job cuts. This job slash is the company’s fifth biggest layoff in the past five years. These cuts will add $375 million annually to Yahoo’s kitty as the company tries to get advertisers as well as better its stock prices.
Yahoo! Search scientists have built a new search platform with machine learning technology which allows the search engine to better anticipate the queries of the individual user. This technique has enhances Yahoo!’s vertical intent triggering system leading to better assessment of search needs.
Google search results are now showing “Latest Posts” from Google+ pages/profiles where one usually saw the PPC ads. The top half of the search page has Google+ pages and profiles alongside its regular results.
As per Google, this change is an experiment to merge search with social. Google has been quoted all over the web as: “We’re continuing to experiment with the ways we can help you find and interact with the people you’re looking for or who may be related to the topic you’re searching for.”
Search Engine Marketing Profession Organization, SEMPO, has announced the names of members selected to represent the Board of Directors for the 2012-2014 Board. There were 37 search industry titans in the race for the prestigious board position, and of these 13 have been selected to fill the sears. This Board will take office on March 22.
Search Marketing Razorfish
A report by local-mobile ad network xAd has shown some very promising numbers for the mobile search and ad market. The US based Q4-2011 data has been collected from mobile sites and apps that run the ads of xAd as well as the related user behavior taken into account.
A full $5 gift card awaits you if you sign up for Google’s new project called ‘Screenwise‘. This project has the purpose to collect information on internet usage by regular people around the world. So to know every day browsing history, Google is planning to pay users who share their Search History.