Industry News

Google Acquiring Teracent, the “Intelligent Display Advertising” Company

Nov 24, 2009 | 2,447 views | by Navneet Kaushal
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In its latest Google official blog has disclosed its plan to acquire Teracent, the technology that will improve display advertising on the World Wide Web.

Can you find out the difference between the two sample display ads below?

 

Image_1

 

teracent_2

 

The lower one is customized and was chosen from different creative elements both automatically and in-real time by the machine-learning algorithms that were developed by Teracent, San Mateo, California startup.

Yahoo! News Now with Breaking News, Twitter Integration and More

Nov 23, 2009 | 1,629 views | by Navneet Kaushal
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After Google and Bing  have incorporated Twitter into their search results, it is the turn of Yahoo! to go after real-time search results. The Twitter integration will be a part of the new update after News Shortcut feature will be implemented in Yahoo! Search results.

Yahoo_twitter

Bing – Out of Beta Tag for Handling Search Overload in the UK

Nov 17, 2009 | 1,700 views | by Navneet Kaushal
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It is true that Internet has drastically grown in the past few years and has become more complex, but Search Engines are still on the verge of evolution. In order to make search engines more reliable information resource for users, Microsoft launched Bing in June, 2009.

Google Buys Gizmo5 for $30 Million

Nov 10, 2009 | 1,701 views | by Navneet Kaushal
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The news is out that Google has acquired AdMob, the mobile display ad service provider for $750 million in stock. The acquisition will help Google in having better and wider control over mobile advertising.But, there is another news reported by TechCrunch that Google has also acquired Gizmo5 for $30 million.

Google Acquires AdMob for $750 Million

Nov 10, 2009 | 148 views | by Navneet Kaushal
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Google has acquired AdMob, the popular mobile display ad technology provider for $750 million in stock. The acquisition is definitely going to enhance Google's hold over mobile advertising and advertisers as well as publishers will now get more options in this particular area.  

Google Dashboard: Completing the Google Parameters of Transparency, Choice and Control

Nov 5, 2009 | 148 views | by Navneet Kaushal
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Google has launched Google Dashboard that will provide users a simple view of the data stored in Google Account at one location.

 

In the past 11 years, Google has taken many steps to protect the privacy and data of its users. It has a Privacy Center dedicated to tell users about security measures, a Data Liberation Front that tells about easy moving of data in and out of Google & Internet-based advertising to have a control on ads you see.

The New MSN Homepage with Bing Search Package is Out!

Nov 4, 2009 | 20,508 views | by Navneet Kaushal
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The MSN Homepage is out with a new, streamlined and less cluttered look. While marking another milestone in the history, the MSN team has finally succeeded in making a page that is easier to navigate and is filled with services that web users need on daily basis. You can now get information about online videos, sports, lifestyle, news, entertainment and Bing search experience all-together on the MSN Homepage.

Google Voice Search Application for Nokia S60s in Mandarin Chinese

Nov 3, 2009 | 2,038 views | by Navneet Kaushal
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The Google voice search has matured quickly by traveling across the world and developing a better understanding of the U.S., U.K, Australian and Indian accent. Taking a step further, the Google has now made the voice search available for Nokia S60 Phones in China. The best part is that the phones will now understand the commands given in Mandarin Chinese.

The Deal Implementation Between Microsoft and Yahoo! Delayed

Oct 30, 2009 | 1,097 views | by Navneet Kaushal
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Yahoo! has filed a document with SEC saying that Microsoft failed to finalize the deal by October 27, 2009. Although, there is a statement in the document saying that progress was being made.

Here's the extract:

A Musical Search on Google: Now More Pleasing to your Ears

Oct 29, 2009 | 1,413 views | by Navneet Kaushal
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Google has now officially rolled out the new feature that will help in finding millions of songs through the same Google music search interface.

With every music-related query on the music search, you will also get links to an audio preview of that song on Google SERPs. All this is possible because of Google's collaboration with online music players Lala, iLike and MySpace. Lala and MySpace will also provide the links to buy the songs.