Industry News

Bing Falls Short From Google In Page One CTR – Recent Study Reveals!

Oct 22, 2011 | 2,068 views | by Navneet Kaushal
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There is no big fight over who wins when it comes to Google and Bing searches. But a new study from Slingshot digs a bit deeper and studies the click through rates for the top 10 searched on Bing and Google. Also the study brings out a comparison of user behaviors on these two search engines.

The Purpose Of The Study

This study was designed to help SEOs make the right choices when optimizing and get better return on investment from the search campaigns. The study focused on the CTR curve for organic U.S. results for the top 10 positions in Google and Bing results. What followed once the data was collected was to compare the two curves and the amount of long-tail click-through can a key word have, while enjoying a stable search ranking.

When it came to user behavior, it was studied what impact do images, videos, news, places, and shopping results have.

The Results- Bing Lags Behind:

Now +1 The Display Ads You Like!

Oct 13, 2011 | 2,309 views | by Navneet Kaushal
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From search results to websites, webpages, articles and products and now display ads. The +1 button is everywhere. According to Google, the +1 buttons are now available for display ads too. This means that if you are one of those, that have running ads in the Google Display Network, then your ads will now have +1 buttons and annotations. So, by +1ing your ad, people can recommend your ads’ landing pages to others.

How The +1 Will Go Viral:

Google has arranged for the +1 to work simultaneously all over the web. This means that if you +1 a Google Display Network ad anywhere on the web, then it shows up on your website, as in the number of +1s of your site also goes up at the same time. Similarly, if some one has a banner ad, then the amount of times a website is +1ed, the number would go up in the banner too.

+1 on Ads Now +1 The Display Ads You Like!

Ads And The Social Impact Of The +1 Button:

Now Shop At Google Trusted Stores!

Oct 5, 2011 | 1,819 views | by Navneet Kaushal
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The name Google inspires trust among internet users, and this trust is what Google has planned to extend to ecommerce sites too. Google has launched Google Trusted Stores, a program that will award verified ecommerce sites with a Google badge, to assure people that the online store can be trusted to put their money in.

Google Trusted Stores Now Shop At Google Trusted Stores!

The main driving force of the program is to reduce the risks that are often associated with online shopping. Shoppers are skeptical whether they are purchasing from a reliable supplier of not. This program is sort of an online guide for consumers to locate online stores that have been verified as providing excellent customer service.

2011 First Half Search Revenue Already Surpasses $7.3 Billion!

Sep 29, 2011 | 2,318 views | by Navneet Kaushal
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The latest Internet Advertising Revenue Report from IAB reveals that search advertising leads online advertising, with its revenue touching $7.3 billion in the first half of 2011.

 image 1 e1317305572225 2011 First Half Search Revenue Already Surpasses $7.3 Billion!

The period has also witnessed online advertising script a signal growth, generating a record revenue of $14.9 billion. This amount of $14.9 billion that US Internet advertisers spent during the first six months of 2011 reflects a year-over-year increase by 23.2%. This outreaches 2010's first-half record of $12.1 billion in revenue.

 

Bing Deals – The New Initiative From Bing To Facilitate Your Daily Deals Searching!

Sep 27, 2011 | 2,018 views | by Navneet Kaushal
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Bing has announced the launch of a new deals site. However, bing.com/deals is a partnered venture between Bing and other deals sites, such as Groupon, LivingSocial, Nordstrom and Target.

Image14 Bing Deals   The New Initiative From Bing To Facilitate Your Daily Deals Searching!

But why did Bing decide to set up a deals site?

Well, Bing has said that a comScore data reveals a 24% growth in the deals audience last year, while a recent Bing/Impulse survey shows 61% of people to have become more dependent on daily deals in the last six months. But an overabundance of deals is getting these people exposed to irrelevant deals, thus finding a proper deal a painful experience. Nevertheless, 87% of people have told Bing, as per the latter's claim, that they will be more dependent on deals provided they can find a one-stop source of all relevant deals.

Google Offers Is Set For A Revenue Boom!

Sep 24, 2011 | 1,492 views | by Navneet Kaushal
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Google Offers is set for a revenue boom, courtesy a growth in voucher sales (which has increased five fold) and revenue per deal (which is up by 160%). The search engine firm has already managed to cross its August revenue, and is likely to double the same by the end of September. It is also bringing down the gap it has with key rivals Groupon and LivingSocial, in the markets where it has competition with these two.

In August Google Offers suffered a 23% fall in its revenue. However, it has reversed its performance in September, witnessing an 84% rise as of September 21. If it manages to retain this pace, then it is expected to take that $385,000 to $488,000 by the time this month ends, Yipit reports.

Image12 e1316868830564 Google Offers Is Set For A Revenue Boom!

Twitter Takes Over Julpan, Owned By Former Google Engineer Ori Allon!

Sep 24, 2011 | 2,027 views | by Navneet Kaushal
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Twitter has acquired the one year old, New York-based social information analysis start up Julpan.

Founded in 2010 by former Google engineer Ori Allon, Julpan works on the real-time determination of what users are sharing through social networking platforms. Its acquisition is likely to help Twitter in coming up with better stream organization.

  Twitter Takes Over Julpan, Owned By Former Google Engineer Ori Allon!

Julpan's technology helps an user to find out the most relevant Web content, even when he does not have any knowledge about the most relevant keyword. Julpan manages to do the same by analyzing the web activity of more than 100 million users. Julpan also claims its algorithms to be able to automatically identify and filter away spams, while categorizing stories by topics.

Google Buys DailyDeal, Further Strengthens Its Position In The Daily Deal Market!

Sep 20, 2011 | 1,701 views | by Navneet Kaushal
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In a bid to further strengthen its daily deal service arm Google Offers, Google has bought Berlin (Germany) based website DailyDeal. The deal, which entailed a value of something between $150 million and $200 million, is the third such acquisition within a short time span of just two months.

Google Wallet- Your New Age Payment System!

Sep 20, 2011 | 2,290 views | by Navneet Kaushal
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Google Wallet, the revolutionary  new age mobile payment system offered by Google, is expected to be there soon. The search engine player has announced the release of the first version of this cutting edge technology to all Sprint Nexus S 4G phones.

As of now Sprint Nexus S 4G is the only NFC compatible handset. However,  there are indications that the future Android handsets will also go for the NFC chip, while the other handsets will get them tuned with Google Wallet through NFC-enabled stickers.

Microsoft, Yahoo! And AOL Join Hands To Counter Google On Display Ad!

Sep 19, 2011 | 1,746 views | by Navneet Kaushal
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Yahoo! seems to be determined to get back its display advertising crown, the one that it lost to Google in the first quarter of this year. It has joined hands with Microsoft and AOL for display ad yard sale , in a move that is envisaged to pose a strong market challenge to Google.