Industry News

Study Reveals: 94% Students Turn to Google for Research!

Nov 6, 2012 | 1,765 views | by Navneet Kaushal
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Google know everything! At least this is accepted as a fact by teenagers across the US because 94% of teenagers turn to Google for research in modern day’s digital world. Google is teenagers’ primary research tool as per a research titled: “How Teens Do Research in the Digital World” by the Pew Research Center's Internet & American Life Project. 

PEW 1 Study Reveals: 94% Students Turn to Google for Research!

Google AdWords Sets Ad Rotation to "Optimize For Conversions"!

Oct 25, 2012 | 1,437 views | by Navneet Kaushal
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Google has announced that in their effort to provide advertisers with more conversions at a lesser cost, they are changing the default ad rotation settings for most advertisers from “optimize for clicks” to "optimize for conversions."  This means your campaigns will be changed automatically by Google to the conversions based mode.  You can expect this roll out to take place in the second week of November.

Webmaster World Forums Bought by Internet Marketing Ninjas!

Oct 18, 2012 | 7,592 views | by Navneet Kaushal
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This is big news. The much trusted-visited and referred to forums- Webmaster World have been bought by Internet Marketing Ninjas led by Jim Boykin. This was announced by Today at Pubcon, by previous owner of Webmaster World – Brett Tabke and Jim Boykin. Brett said that handing over Webmaster World will give him more time to focus on PubCon series. Jim revealed that he has many plans in place to introduce social and community features in the Forums.

Search Generates Nearly Half of Advertising Revenues: IAB Report!

Oct 15, 2012 | 2,202 views | by Navneet Kaushal
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The Internet’s revenue channels are firmly in hands of the search industry as the first half of 2012 report by Interactive Advertising Bureau (IAB) and PwC US reveals. The report says that in the first half of 2012, the internet ad revenues have continued to rise to a huge $17 Billion and of this amount nearly half of it: $8.1 Billion comes from spending on search industry. Last year, in 2011m, the revenue earned was 19% lesser than the $17 billion and had 46% of the search market.

SEO Best Practices for all Sites and Times – Attend PageTraffic's Workshop at TFM&A 2012!

Oct 8, 2012 | 1,802 views | by Navneet Kaushal
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tfma delegate header SEO Best Practices for all Sites and Times – Attend PageTraffics Workshop at TFM&A 2012!
top icons SEO Best Practices for all Sites and Times – Attend PageTraffics Workshop at TFM&A 2012!
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Attend My Workshop at TFM&A 2012
October 12, 2012 l 11:00 am to 2:00 pm
 
navneet kaushal workshop SEO Best Practices for all Sites and Times – Attend PageTraffics Workshop at TFM&A 2012!
SEO Best Practices for all Sites and Times

 

Navneet Kaushal,
Founder & CEO, PageTraffic

 

Google Releases Rich Snippets Guidelines!

Oct 5, 2012 | 1,560 views | by Navneet Kaushal
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Google has always stressed on the importance it places on rich snippets while placing a site’s page on its search results. The search engine has illustrated time and again that rich snippets that summarize the content of a page by using structured data markup have a much better shot at being placed high in search results. Moving in the same direction, Google has launched a new set of guidelines that will allow webmaster to create a structured data markup for rich snippets.

Google Issues Weather Report on Upcoming Update Targeted at Poor Quality EMDs

Oct 1, 2012 | 1,358 views | by Navneet Kaushal
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If you see your rankings fluctuate a bit, don’t be surprised because Google is rolling out a minor algorithm change which will come down on what Google calls as ‘low quality exact match domains’. This was announced by Matt Cutts, Google’s Web Spam team head on Twitter. This rollout will not impact more than 0.6% of total queries in English from US. This update is not a Panda refresh or a Penguin rollout.

Google Survey Reveals 75% Want Mobile-Friendly Sites!

Sep 27, 2012 | 1,668 views | by Navneet Kaushal
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You need to make your website mobile friendly at the earliest because websites that aren’t mobile-friendly do not go down well with users. More and people are searching, researching, shopping and finding dining places via their smartphones and if they find your site not very helpful, you may lose business. 75% of mobile users want sites optimized for their phones with content that suits their on the move requirements. 

Google Launches Media Planning Toolkit!

Sep 27, 2012 | 1,083 views | by Navneet Kaushal
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Google has launched a new Media Planning Toolkit. The kit helps in interpreting market insights, leading creative campaigns, putting them into operation and ultimately measuring the result. Also the tool establishes the quick and clear decision with real-time data. 

With this tool you can also keep an eye on the quality and impact of the campaign once it is rolled out.

Google's New Structured Data Testing Tool!

Sep 21, 2012 | 1,194 views | by Navneet Kaushal
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Google has launched a new rich snippet testing tool called the structured data testing tool. It is much more convenient for webmasters to make structured data enabled sites. Now the way Google will display rich snippets in the testing tool will be much better so as to match how they will show up in search results. Also the tool’s visual design gives Google a clearer idea about the structured data they can take from the page and show in the search results. Also, the new tool is being offered in other languages as well, and can be used by webmasters from different parts of the world.