Industry News

Product Listing Ads have 21% Higher Click-Through Rate than Text Ads!

Aug 28, 2013 | 1,776 views | by Navneet Kaushal
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According to a report released by Marin Software, Google's Product Listing Ads (PLA) have higher click-through rates in the paid search results than the standard text ads, since November 2012.

The report revealed that shoppers still find PLAs to be more relevant to product searches instead of standard text ads, regardless of the seasonality.

Bing Replaces Bing Shopping with Product Search!

Aug 24, 2013 | 2,103 views | by Navneet Kaushal
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Bing has replaced the Bing Shopping with Product Search. The feature integrates product results within Bing search results instead of showing them in separate destination. Bing continues to offer paid and free ways to have the product listed in the results.

Here's a screenshot of how the new integrated experience will look like. The shopping results will appear above and at the side of the regular listings.

Google Adds Google Drive Photos, Apps Support, and more to Google+ iOS App!

Aug 19, 2013 | 1,318 views | by Navneet Kaushal
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After releasing the Google+ Android app update, the team has now updated the iOS application also. Several changes including the access for Google Apps accounts, Google Drive support, and removal of Google+ Messenger have been made in the iOS app update.

Photos & Videos in Google Drive, Now Accessible from Google+ iOS

Google Maps now Support Location Sharing Features!

Aug 16, 2013 | 1,407 views | by Navneet Kaushal
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Google has announced the addition of location sharing features to Google Maps application. The addition will let users share "pin-point" or "city-level" locations & filter out the connections that can see their location by selecting Google+ circles.

Google 11 Google Maps now Support Location Sharing Features! Google 21 Google Maps now Support Location Sharing Features!

Google has also released Google+ for Android updates with new features. These include:

Safari is Again Providing Google Referral Data in iOS!

Aug 2, 2013 | 2,483 views | by Navneet Kaushal
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In september 2012, it was found that people using Safari on iOS devices and performing search on Google appeared to publishers as if they directly landed on the website and not via Google. The problem that has previaled for the past 10 months has now been resolved as Apple has upgraded iOS to support "meta referrer" tag.

Facebook for Business with Tips, Case Studies, and Tools Launched!

Jul 30, 2013 | 1,744 views | by Navneet Kaushal
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Facebook has launched Facebook for Business, making it easier for businesses to market themselves better on the social media platform. Along with featuring business tools, the hub is a platform for information and announcements.

Facebook Facebook for Business with Tips, Case Studies, and Tools Launched!

Adieu AltaVista!

Jul 3, 2013 | 1,263 views | by Navneet Kaushal
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Yahoo has announced that it will be shutting down the AltaVista on July 8, 2013. AltaVista was launched in 1995 and it had a whopping 16 million documents, which made it the fastest search engine of the time capable of responding within a fraction of a second. It was founded by Louis Monier.

altavista 01 e1372846598328 Adieu AltaVista!

Google+ Gets a New Look with Bigger & Better Images!

May 17, 2013 | 3,050 views | by Navneet Kaushal
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Google will soon be rolling out big changes for the Google+ platform. The first to make their debut are; the bigger size of cover photo and photo features like "auto awesome" & "auto enhance". Google aims at delivering a modernized stream and an enhanced social discovery experience to its over 190 million active users.

See How the Parts of the World Have Changed Over Time with Google & Time Inc. Timelapse!

May 10, 2013 | 27,107 views | by Navneet Kaushal
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Google and Time Inc. have created a new Timelapse site, which shows how parts of the world have changed since 1984 through 2012. For example, shrinking of Columbia Glacier, growth of Las Vegas are shown with the help of amazing animations.

Google has been collecting the images from the US Geological Survey since 2009 and filtered out some good quality images without cloud cover. Users can point at any part of the world to see the changes.

YouTube Makes New Updates, Offers More Brand Visibility with Expanded Home Page Feed!

May 9, 2013 | 1,990 views | by Navneet Kaushal
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Can you see more content on YouTube homepage? If yes, it is the result of the updates that have been rolled out within a week's time and have changed the way logged-in users provide more videos and interact with their subscriptions. 

A YouTube Creators blog dated 23 April also gave a hint that there will be a series of changes in the homepage feed or sub-box in the coming days.