Industry News

Be Prepared For Upcoming Penguin, Panda & Link Networks Updates!

Mar 12, 2013 | 2,715 views | by Navneet Kaushal
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Matt Cutt, one of Google's most noted engineer and Head of Search Spam informed everyone about the upcoming updates in Google's Penguin algorithms, Google's Panda algorithms as well as the new link network targets. The update announcements were made during the SMX West panel 2013.

Facebook Acquires Blogging Site Storylane!

Mar 11, 2013 | 1,561 views | by Navneet Kaushal
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Facebook has recently acquired Storylane a comparatively young social website build around sharing stories. The price of acquisition is not yet know.

Storylane informed about the acquisition on Friday in a blogpost stating that their teams will be joining Facebook. Storylane's Jonathan Gheller stated that, “ After a lot of discussions with Facebook about how our teams might work together to have even greater impact, we are announcing today that the Storylane team will be joining Facebook.”

Google Agrees To Acquire Channel Intelligence For $125M!

Feb 7, 2013 | 1,588 views | by Navneet Kaushal
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channel intelligence Google Agrees To Acquire Channel Intelligence For $125M!Google, on 6th February, agreed to buy Channel Intelligence for $125 Million to make improve Google Shopping. Channel intelligence is a data service that helps brands and major retailers in increasing their sales. 

The following message was posted by CI on their website yesterday:

Mobile Search Blend patented by Google!

Jan 22, 2013 | 1,662 views | by Navneet Kaushal
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The United States Patent and Trademark office has recently patented Google's mobile search blend. This application mainly focuses on mobile pages and mobile search. The patent proves the differentiation between mobile search and generic search.

Key points of patent:  

  • With the use of different scoring formulas, the mobile search results quality scores and the generic search result quality scores were generated.

Google Launches Simple, Real-time Digital Coupon Solution!

Jan 16, 2013 | 1,873 views | by Navneet Kaushal
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Google has launched Zavers, a digital coupon solution enabling manufacturers and retailers to reward loyal customers. A real-time solution, it will offer new ways to analyze consumer preferences and measure coupon redemptions, assisting them in tailoring campaigns, managing distribution and optimizing budgets. 

Yahoo! Introduces CPL Ad Unit!

Dec 17, 2012 | 2,479 views | by Navneet Kaushal
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This is a pioneering ad unit of Yahoo! Advertising under Marissa Mayer, former Googler. The company has introduced Cost-per-Lead (CPL) ad right under a website’s listing within the organic search results. The new ad format can gather information like demographics, phone numbers, CIP codes and email addresses. The ads are clearly marked as ‘Ad from’ with the advertiser’s name. Yahoo! can earn off search separately from its deal with Microsoft, thanks to the new ad unit. 

Bing Updates to Social Sidebar and Search Results Screen!

Dec 13, 2012 | 2,703 views | by Navneet Kaushal
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Bing has announced some updates to social sidebar and search results screen. The new social sidebar is clean and white that blends well with Bing screen. The streamlined design makes it easier to find people relevant to your search based on their input in social media – blogs, tweets or sharing. 

Google De-clutters its Search Results Page!

Nov 8, 2012 | 2,359 views | by Navneet Kaushal
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Google has announced that it has rolled in a ‘cleaner’ and clutter free design on the search results page. This move has been taken up to “create a consistent search experience across the wide variety of devices and screen sizes people use today”. The new clutter free search results were first rolled out for tablets then phones and now desktops. The new page allows the user to focus on the answers they want in a better manner: 

Study Reveals: 94% Students Turn to Google for Research!

Nov 6, 2012 | 1,819 views | by Navneet Kaushal
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Google know everything! At least this is accepted as a fact by teenagers across the US because 94% of teenagers turn to Google for research in modern day’s digital world. Google is teenagers’ primary research tool as per a research titled: “How Teens Do Research in the Digital World” by the Pew Research Center's Internet & American Life Project. 

PEW 1 Study Reveals: 94% Students Turn to Google for Research!

Google AdWords Sets Ad Rotation to "Optimize For Conversions"!

Oct 25, 2012 | 1,470 views | by Navneet Kaushal
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Google has announced that in their effort to provide advertisers with more conversions at a lesser cost, they are changing the default ad rotation settings for most advertisers from “optimize for clicks” to "optimize for conversions."  This means your campaigns will be changed automatically by Google to the conversions based mode.  You can expect this roll out to take place in the second week of November.