Industry News

Online Videos Contribute to 50% of Web Traffic with Netflix & YouTube Being Winners!

Nov 12, 2013 | 2,501 views | by Navneet Kaushal
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According to an interesting revelation by Sandvine, Netflix & YouTube now account for 50% of web traffic. A survey was done in North America for fixed devices like TVs, desktops, smartphones, tablet, and OTT devices.

That's not all. Sandvine also found out that Netflix is the leader in online video streaming and YouTube stands next in the queue. 31.6% of all the downstream traffic during peak period comes from Netflix, while YouTube contributes to up to 19% of the traffic.

Instagram Ads Make Their Official Debut with Michael Kors!

Nov 2, 2013 | 2,454 views | by Navneet Kaushal
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After the announcement of Instragram ads, the first ad was debuted on Friday by the well-known fashion brand Michael Kors. And if we look at the comments in the screenshot, users of Facebook-owned photo-sharing network aren't quite happy with the announcement.

Instagram e1383376895940 Instagram Ads Make Their Official Debut with Michael Kors!

The Instagram ad by Michael Kors has an image of the watch from the Timeless collection of the brand. The US users will see the ad, even if they are not following Michael Kors on Instagram.

Infographic of the Week – Facts Behind Google Authorship & Author Rank!

Nov 1, 2013 | 2,379 views | by Navneet Kaushal
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Google Authorship doesn't only brand you as a writer but also helps you rank higher in SERPs. As predicted by futurists, it will be the SEO trend in the near future.

 google author rank authoship Infographic of the Week – Facts Behind Google Authorship & Author Rank!

Internet Marketing Inc. has come up with an interesting infographic on the origin of Authorship, its advantages, and potential to be used in future.

Google Introduces AdSense Certified Partner Program

Oct 31, 2013 | 2,532 views | by Navneet Kaushal
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Similar to Google Analytics and Google AdWords, Google has introduced a certified partner program for AdSense. The details of the program are available at http://www.google.com/adsense/start/partners/ .

The program is made for individual and companies who help publishers in configuring, installing, optimizing, monetizing, and improving their AdSense earnings.

Google said:

The most exciting event is happening in Bangalore! Last few seats left -grab yours now!

Oct 31, 2013 | 1,525 views | by Navneet Kaushal
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logo The most exciting event is happening in Bangalore! Last few seats left  grab yours now! date The most exciting event is happening in Bangalore! Last few seats left  grab yours now!
top banner The most exciting event is happening in Bangalore! Last few seats left  grab yours now!
Stacey Ferreira is the co-founder for MySocialCloud.com, an online bookmark vault and password manager. She serves as MySocialCloudӳ Vice President. The investors for MySocialCloud.com include Sir Richard Branson, Jerry Murdock, and Alex Welch. Stacey has been featured on and contributed to several news outlets, including The Huffington Post, Women 2.0, Business Insider, TechCrunch, and Forbes.

We are glad to have her as one of the Keynote speakers. Watch her talk about her experiences at TechCrunch Bangalore.

Instagram Introducing Ads into its Application!

Oct 28, 2013 | 1,744 views | by Navneet Kaushal
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Instagram has announced that a small and selected group of advertisers will start introducing brand-oriented high quality ads into the news feeds. Images & videos will be a medium of advertising.

Here's the list of the selected advertisers:

Moz Launches "Fresh Alerts": The Google Alerts for New Links!

Oct 24, 2013 | 1,721 views | by Navneet Kaushal
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Moz has announced the launch of Fresh Alerts, the new link and SEO tool feature. It is a kind of Google Alerts, specifically designed to help marketers and SEOs keep a track of new web mentions & new links pointing to your or competitor's site.

Now Foursquare Ads for Small Businesses around the World!

Oct 18, 2013 | 1,411 views | by Navneet Kaushal
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Foursquare, the preferred platform for businesses has opened up its ads to all small businesses across the world. Envisioned to connect local businesses with people nearby, Foursquare ads help businesses advertise more effectively.

The Working of Foursquare Ads

Google Launches Media Tools Website for Media Outlets & Journalists!

Oct 18, 2013 | 1,508 views | by Navneet Kaushal
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Google has launched a new website that offers an extensive set of Google Media Tools for journalists & media outlets. All the tools are neatly assembled into one place.

On the launch, Google said, "Starting point to tap into Google’s suite of digital tools that can enhance news gathering and exposure across television, radio, print and online".

The website has six categories:

Online Advertising Fetched Search Revenue of $8.7 Billion in First Half of 2013!

Oct 16, 2013 | 2,370 views | by Navneet Kaushal
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The Interactive Advertising Bureau has put an end all the negative notions regarding the ad spend getting down in its latest Ad Revenue Report. According to the report, the online advertising industry looks in good shape. It recorded a revenue of $20.1 billion generated from online advertising in first half of 2013, which is $17 billion higher than the revenue earned in the same period in 2012.