Industry News

Google Releases Rich Snippets Guidelines!

Oct 5, 2012 | 1,534 views | by Navneet Kaushal
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Google has always stressed on the importance it places on rich snippets while placing a site’s page on its search results. The search engine has illustrated time and again that rich snippets that summarize the content of a page by using structured data markup have a much better shot at being placed high in search results. Moving in the same direction, Google has launched a new set of guidelines that will allow webmaster to create a structured data markup for rich snippets.

Google Issues Weather Report on Upcoming Update Targeted at Poor Quality EMDs

Oct 1, 2012 | 1,319 views | by Navneet Kaushal
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If you see your rankings fluctuate a bit, don’t be surprised because Google is rolling out a minor algorithm change which will come down on what Google calls as ‘low quality exact match domains’. This was announced by Matt Cutts, Google’s Web Spam team head on Twitter. This rollout will not impact more than 0.6% of total queries in English from US. This update is not a Panda refresh or a Penguin rollout.

Google Survey Reveals 75% Want Mobile-Friendly Sites!

Sep 27, 2012 | 1,579 views | by Navneet Kaushal
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You need to make your website mobile friendly at the earliest because websites that aren’t mobile-friendly do not go down well with users. More and people are searching, researching, shopping and finding dining places via their smartphones and if they find your site not very helpful, you may lose business. 75% of mobile users want sites optimized for their phones with content that suits their on the move requirements. 

Google Launches Media Planning Toolkit!

Sep 27, 2012 | 1,050 views | by Navneet Kaushal
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Google has launched a new Media Planning Toolkit. The kit helps in interpreting market insights, leading creative campaigns, putting them into operation and ultimately measuring the result. Also the tool establishes the quick and clear decision with real-time data. 

With this tool you can also keep an eye on the quality and impact of the campaign once it is rolled out.

Google's New Structured Data Testing Tool!

Sep 21, 2012 | 1,163 views | by Navneet Kaushal
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Google has launched a new rich snippet testing tool called the structured data testing tool. It is much more convenient for webmasters to make structured data enabled sites. Now the way Google will display rich snippets in the testing tool will be much better so as to match how they will show up in search results. Also the tool’s visual design gives Google a clearer idea about the structured data they can take from the page and show in the search results. Also, the new tool is being offered in other languages as well, and can be used by webmasters from different parts of the world.

Google's Susan Moskwa Leaves the Google Webmaster Team!

Sep 20, 2012 | 748 views | by Navneet Kaushal
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SusanMoskwa 1348056827 e1348139933400 Googles Susan Moskwa Leaves the Google Webmaster Team!One of the public facing team members of the Google Webmaster Team- Susan Moskwa, has announced on Google+ that she is exiting the team. She has been a prominent Google Webmaster Trends Analyst and will now be a part of Google’s Internal Communications team.

Google UK Launches Car Insurance Comparison Shopping!

Sep 19, 2012 | 2,725 views | by Navneet Kaushal
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After credit cards and bank accounts comparison services in the UK, Google has rolled out car insurance comparison shopping services as well. To see the service, simply key in “car insurance comparison” in Google and you will see their service offer pop up right after the PPC ads. 

Compare car insurance Google UK Launches Car Insurance Comparison Shopping!

SEMPO Report: SEM Industry to Reach $23 Billion in 2012 & Mobile Internet & Google Algorithm Changes Cause Huge Impacts!

Sep 14, 2012 | 1,328 views | by Navneet Kaushal
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The future of the search engine marketing industry across North America looks pretty solid. As per the SEMPO State of Search Marketing Report 2012, the search industry will touch the $23 billion mark by end of 2012. As compared to 2011, the search marketing industry shows a promising growth of 19%. This report has been compiled by SEMPO and eConsultancy is based on a survey held on May 12- 15, 2012 answered by close to 900 search industry marketers from a total 36 countries around the globe. Of the 900 respondents 64% of them were from the USA. The report further reveals that in the year 2013, the growth rate is expected to be around 13%.

New Notifications Feature Introduced by LinkedIn!

Sep 6, 2012 | 1,119 views | by Navneet Kaushal
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LinkedIn has announced the roll out of a new notifications feature to allow users real time connectivity. The new feature will allow users to see a flag and an envelope icon at the top of the homepage whenever there is a comment/like on a post, profile views, accepted and new invitations etc. And whenever a new activity happens, a red circle would show up.  

New Twitter Tool Launched for Embedding Timelines!

Sep 6, 2012 | 1,031 views | by Navneet Kaushal
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Twitter has brought in a new tool that makes it possible for the users to embed timelines. Twitter announced that they have planned to bring in a new tool which will allow users to embed entire timeline of tweets on web pages.