Industry News

Instagram Introducing Ads into its Application!

Oct 28, 2013 | 1,658 views | by Navneet Kaushal
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Instagram has announced that a small and selected group of advertisers will start introducing brand-oriented high quality ads into the news feeds. Images & videos will be a medium of advertising.

Here's the list of the selected advertisers:

Moz Launches "Fresh Alerts": The Google Alerts for New Links!

Oct 24, 2013 | 1,638 views | by Navneet Kaushal
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Moz has announced the launch of Fresh Alerts, the new link and SEO tool feature. It is a kind of Google Alerts, specifically designed to help marketers and SEOs keep a track of new web mentions & new links pointing to your or competitor's site.

Now Foursquare Ads for Small Businesses around the World!

Oct 18, 2013 | 1,363 views | by Navneet Kaushal
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Foursquare, the preferred platform for businesses has opened up its ads to all small businesses across the world. Envisioned to connect local businesses with people nearby, Foursquare ads help businesses advertise more effectively.

The Working of Foursquare Ads

Google Launches Media Tools Website for Media Outlets & Journalists!

Oct 18, 2013 | 1,467 views | by Navneet Kaushal
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Google has launched a new website that offers an extensive set of Google Media Tools for journalists & media outlets. All the tools are neatly assembled into one place.

On the launch, Google said, "Starting point to tap into Google’s suite of digital tools that can enhance news gathering and exposure across television, radio, print and online".

The website has six categories:

Online Advertising Fetched Search Revenue of $8.7 Billion in First Half of 2013!

Oct 16, 2013 | 2,244 views | by Navneet Kaushal
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The Interactive Advertising Bureau has put an end all the negative notions regarding the ad spend getting down in its latest Ad Revenue Report. According to the report, the online advertising industry looks in good shape. It recorded a revenue of $20.1 billion generated from online advertising in first half of 2013, which is $17 billion higher than the revenue earned in the same period in 2012.

Latest Iteration of Google’s Product Listing Ads Rolled Out!

Oct 8, 2013 | 1,724 views | by Navneet Kaushal
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Google has now introduced new features focused on local merchants for Google Shopping. When a user makes a Google search for a product, they may now see local Product Listing Ads (PLAs) that will tell customers about availability of the product for purchase at a local physical store.

listing ads Latest Iteration of Google’s Product Listing Ads Rolled Out!

Microsoft Redesigns the!

Sep 18, 2013 | 1,551 views | by Navneet Kaushal
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Microsoft has announced the Next Phase of Bing by revamping the look & feel of the search engine. As described by Microsoft, the more beautiful and modern design layout of the Bing is focusing more on speed, visual appeal, and simplicity to provide a better search experience to users, regardless of which device they are using.

You can explore the New Bing at

Local Product Inventory to Be Added in Bing Search Results!

Sep 7, 2013 | 1,575 views | by Navneet Kaushal
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Microsoft and Local Corporation have entered into a deal, wherein the latter's Krillon local product data will be given to Bing to be displayed in the Search Results. Local Corp. will be supplying the in-stock product data of national-local retailers.

The participating retailers include:

  • Wal-Mart
  • BestBuy
  • Costco
  • Express
  • Fry's
  • Home Depot
  • Orchard Supply
  • Kmart
  • Lowe's

Product Listing Ads have 21% Higher Click-Through Rate than Text Ads!

Aug 28, 2013 | 2,120 views | by Navneet Kaushal
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According to a report released by Marin Software, Google's Product Listing Ads (PLA) have higher click-through rates in the paid search results than the standard text ads, since November 2012.

The report revealed that shoppers still find PLAs to be more relevant to product searches instead of standard text ads, regardless of the seasonality.

Bing Replaces Bing Shopping with Product Search!

Aug 24, 2013 | 2,434 views | by Navneet Kaushal
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Bing has replaced the Bing Shopping with Product Search. The feature integrates product results within Bing search results instead of showing them in separate destination. Bing continues to offer paid and free ways to have the product listed in the results.

Here's a screenshot of how the new integrated experience will look like. The shopping results will appear above and at the side of the regular listings.