Industry News

Google Introduces Gadget Ads

May 8, 2007 | 1,687 views | by Navneet Kaushal
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Google announced their latest advertising beta program "gadget ads" which will be launched in late summer. These new ad units are interactive applications from advertisers through AdWords while they are distributed via AdSense. Since, the application hasn't been launched officially, users suspect it would appear on iGoogle. Advertisers can add flash, video, real-time feed, and transaction functionality to typically static display ads to these HTML-based ad units.

Google Finance Improved

May 8, 2007 | 1,879 views | by Navneet Kaushal
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Google's official blog reports new additions to Google Finance. The site is continuously updated and varied providing data on stocks, shares, mutual funds, public and private companies.

Keeping up with user demand, the new additions include:

It's Official: Micrososot adCenter Employs Intellitxt To Promote Live Search

May 8, 2007 | 1,943 views | by Navneet Kaushal
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At Search Engine Watch Forums, the official Microsoft adCenter representative has admitted that Microsoft does use Intellitxt ads to promote Live Search. As always, the rep only admitted after much discussion and growing tensions following the launch of adCenter 3.7.1.

Top 100 Ads Of The Century

May 7, 2007 | 3,041 views | by Navneet Kaushal
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A list of the top 100 advertising campaigns has been released by Ad Age. The list includes ads from 1919 to the current 21st century. The oldest featured is Woodbury Soap's "The skin you love to touch" created by J. Walter Thompson Co. in 1911. The list features a wide range of products and services from the sensational Calvin Klein ads, to political campaigns. 

Microsoft Woos, Yahoo! Boos

May 5, 2007 | 2,855 views | by Navneet Kaushal
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The Wall Street Journal after writing five articles on it, finally closed the topic by saying Microsoft is not finally buying Yahoo! The cited reason for the break off of talks is Yahoo!'s disinterest.

Google & Yahoo! Testing New Look For SERPs

May 5, 2007 | 2,055 views | by Navneet Kaushal
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Currently, Yahoo! and Google are testing new looks for their search result pages. Is it an ordinary change or does the story get deeper, atleast for yahoo?

Google retains its same colors though it now sports a vertical search option plus an additional 'related search' column on the left panel, in contrast to the customary right. Anyone can create this by going to the webpage and adding this code in the browser bar. Philipp Lenssen also has a screenshot of the new SERPs.

Technorati Introduces Authority Scores For Blogs

May 5, 2007 | 1,606 views | by Navneet Kaushal
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Technorati has introduced an Authority Score in their blog search results. It was particularly noticed as people logged on to read Technorati's list of Popular 100. The top 5 blogs include:

Microsoft And Google Launch Voice Enabled Search Services

May 4, 2007 | 2,599 views | by Navneet Kaushal
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Microsoft and Google have come out with voice enabled search. Google’s service is known as Google Voice Local Search or GOOG-411. The service is free and it will make local-business search accessible over the phone. To access this service one have to dial 1-800-GOOG-411 (1-800-466-4411) from any phone. Though you can call from Europe too, the search results are from US only.

Yahoo!'s New Robots.txt Tag To Block Unnecessary Content

May 4, 2007 | 1,460 views | by Navneet Kaushal
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Yahoo! has been making quite a few helpful improvements lately. The latest is robots-nocontent tag which will help webmasters differentiate main content and unrelated content for the Yahoo! crawler. Content in these restricted sections will not be used by Yahoo! for indexing the page or as excerpts in the SERPs.

Microsoft adCenter Losing Relevancy & Traffic

May 3, 2007 | 1,923 views | by Navneet Kaushal
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Microsoft adCenter was all about greater relevancy, more traffic. Based on their April 29th notice, the world waited in anticipation. With their upgraded version the truth seems otherwise. As we reported earlier, we all know how the results affected users.