Industry News

Google Local Search Glossary By Bill Slwaski

Mar 6, 2007 | 2,393 views | by Navneet Kaushal
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Bill Slawski has written about Google Local Search Glossary,  as reported by Matt Cutts. One month back Slawski had  mentioned in the post to 10 Likely Elements of Google’s Local Search Algorithm, writing about glossary of terms.
 
Many of the terms in the glossary has been explained in simplest language. According to Bill Slawski the glossary has been taken from several Google patent fillings on local search and is a collection of definitions and terms related to it.

Pandia Offers Customized Search For Search Related Information

Mar 6, 2007 | 1,731 views | by Navneet Kaushal
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Pandia has presented a custom search which is called the Search Engine Detective, which lets a user do a search engine specific search. Search Engine Detective gives you two options to search in:

  1. All the best sites about search engines – it searches a wide array of sites as well as blogs on SEO and the search engine industry in general.

New SEM Conference Series

Mar 6, 2007 | 2,674 views | by Navneet Kaushal
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Pandia reports that SEO experts David Naylor, Greg Boser and Jennifer Slegg have launched a new conference series called Seodays. Seodays will conduct two days conferences in UK, Europe, Canada and USA. These conferences will have guest speakers and dignitaries from the SEM industry.

The conference series will target:

  • In-house SEOs
  • Independent marketers
  • Affiliate marketers

The Great Debate About Cloaking: Webmasterworld, New York Times In The Dock

Mar 5, 2007 | 2,231 views | by Navneet Kaushal
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Some issues in SEO never seem to die. Cloaking seems to be one of the favorite ones. Recently, Matt Cutts posted about the issue after Philipp Lenssen raised a few concerns. The issues centered on Webmasterworld and New York Times who were accused of cloaking.

IKEA Infringes Trademark: Uses Competitors's Keyword For Google Ad Campaign

Feb 27, 2007 | 2,195 views | by Navneet Kaushal
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IKEA, a recliner manufacturer,  has landed into trouble after running an adwords campaign on a trademark keyword of a major competitor. The competitor, Nowegian Firm Ekornes, has alleged that IKEA are snatching its costumers by using the keyword 'Stressless' which is one of the most popular brand of recliners in the world. However, they found out that IKEA are taking away their customers, whenever they search for  “Stressless”, the customers are taken to an ad by IKEA for their own recliners.

SEMPO Announces Its New Board of Directors, 2007

Feb 27, 2007 | 3,976 views | by Navneet Kaushal
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SEMPO has announced the names of new board of directors for the year 2007 through an e-mail. According to Dana Todd, the outgoing President of SEMPO, “We had a phenomenal turnout for the elections and for the Board candidacy, with 37 impressive candidates in the running. The elected 2007 SEMPO Board of Directors represents all the key constituencies in our industry, including in-house corporate search marketers, agency professionals, consultants and solution vendors. In addition to several Board veterans, our membership elected many talented and experienced new members who will help us build on the momentum SEMPO achieved in 2006.”

Blinkx.com Revolutionizes Web Videos Content Search

Feb 26, 2007 | 2,532 views | by Navneet Kaushal
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Jason Pontin has written a feature on Blinkx- Millions of videos, and now a way to search inside them. Blinkx leads video searches. It searches more than seven million hours of video and is the largest repository of digital video on the Web. The author claims that Blinkx is faster and more relevant than Google Video search.
 
What we need, says Suranga Chandratillake, a co-founder of Blinkx, a start-up in San Francisco, is a remote control for the Web’s videos, a kind of electronic TV Guide. He’s got just the thing.
Videos have multiplied on social networks like YouTube and MySpace as well as on news and entertainment sites because of the emergence of video-sharing, user-generated video, free digital storage and broadband and Wi-Fi networks.

Mobile Marketing! The Way To Be

Feb 22, 2007 | 2,141 views | by Navneet Kaushal
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Mobile marketing is fast gaining popularitysuch that anyone would be forced to sit up and take notice. An article on Boston Globe Cellphone screen is today's hip billboard by Carolyn Y. Johnson simply gets to the main point of the whole talk. It intricately touches up the possible issues related with Mobile marketing such as why has it become so magnetic and controversial at the same time and how successful would it prove to be as an advertising platform.

Search Engine Roundtable Undergoes A Design Change

Feb 22, 2007 | 1,928 views | by Navneet Kaushal
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Search Engine Roundtable, the blog of Barry Schwartz, has undergone a design change and come up with something that is smooth and sleek. The users are going to be very happy with the change for sure.

Barry says on his blog:
We just launched a new design for the Search Engine Roundtable. All the changes are primarily design and very few functionality changes. I do hope the new design will speed up a few things including commenting on our stories and also searching our archives.

Did-It's CEO Resigns Over Differences

Feb 20, 2007 | 1,585 views | by Navneet Kaushal
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The CEO of search marketing firm, Did-it.com, has resigned from his post, on February 7, over "fundamental disagreement about the direction of the company." Wise has said:

"I wanted to take the company in one direction. As CEO, and as a guy who really, really helped scale and create the brand that it has in the marketplace, that's what I wanted to do,"