Industry News

IKEA Infringes Trademark: Uses Competitors's Keyword For Google Ad Campaign

Feb 27, 2007 | 2,185 views | by Navneet Kaushal
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IKEA, a recliner manufacturer,  has landed into trouble after running an adwords campaign on a trademark keyword of a major competitor. The competitor, Nowegian Firm Ekornes, has alleged that IKEA are snatching its costumers by using the keyword 'Stressless' which is one of the most popular brand of recliners in the world. However, they found out that IKEA are taking away their customers, whenever they search for  “Stressless”, the customers are taken to an ad by IKEA for their own recliners.

SEMPO Announces Its New Board of Directors, 2007

Feb 27, 2007 | 3,971 views | by Navneet Kaushal
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SEMPO has announced the names of new board of directors for the year 2007 through an e-mail. According to Dana Todd, the outgoing President of SEMPO, “We had a phenomenal turnout for the elections and for the Board candidacy, with 37 impressive candidates in the running. The elected 2007 SEMPO Board of Directors represents all the key constituencies in our industry, including in-house corporate search marketers, agency professionals, consultants and solution vendors. In addition to several Board veterans, our membership elected many talented and experienced new members who will help us build on the momentum SEMPO achieved in 2006.” Revolutionizes Web Videos Content Search

Feb 26, 2007 | 2,523 views | by Navneet Kaushal
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Jason Pontin has written a feature on Blinkx- Millions of videos, and now a way to search inside them. Blinkx leads video searches. It searches more than seven million hours of video and is the largest repository of digital video on the Web. The author claims that Blinkx is faster and more relevant than Google Video search.
What we need, says Suranga Chandratillake, a co-founder of Blinkx, a start-up in San Francisco, is a remote control for the Web’s videos, a kind of electronic TV Guide. He’s got just the thing.
Videos have multiplied on social networks like YouTube and MySpace as well as on news and entertainment sites because of the emergence of video-sharing, user-generated video, free digital storage and broadband and Wi-Fi networks.

Mobile Marketing! The Way To Be

Feb 22, 2007 | 2,125 views | by Navneet Kaushal
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Mobile marketing is fast gaining popularitysuch that anyone would be forced to sit up and take notice. An article on Boston Globe Cellphone screen is today's hip billboard by Carolyn Y. Johnson simply gets to the main point of the whole talk. It intricately touches up the possible issues related with Mobile marketing such as why has it become so magnetic and controversial at the same time and how successful would it prove to be as an advertising platform.

Search Engine Roundtable Undergoes A Design Change

Feb 22, 2007 | 1,925 views | by Navneet Kaushal
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Search Engine Roundtable, the blog of Barry Schwartz, has undergone a design change and come up with something that is smooth and sleek. The users are going to be very happy with the change for sure.

Barry says on his blog:
We just launched a new design for the Search Engine Roundtable. All the changes are primarily design and very few functionality changes. I do hope the new design will speed up a few things including commenting on our stories and also searching our archives.

Did-It's CEO Resigns Over Differences

Feb 20, 2007 | 1,574 views | by Navneet Kaushal
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The CEO of search marketing firm,, has resigned from his post, on February 7, over "fundamental disagreement about the direction of the company." Wise has said:

"I wanted to take the company in one direction. As CEO, and as a guy who really, really helped scale and create the brand that it has in the marketplace, that's what I wanted to do,"

Exciting Additions To Alexa's Traffic Detail

Feb 19, 2007 | 1,680 views | by Navneet Kaushal
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Alexa's traffic reports have undergone a major change. Now they will show an even exciting traffic reports detailing other factors such as:

  •  Geographic location of visitors.
  • Your site’s traffic rank in different countries.
  • User reach percentages.
  • Changing the term to show that the latest data is from “yesterday” and not “today”

screenshot alexa traffic report Exciting Additions To Alexas Traffic Detail
This change was first announced by Alexa on their blogspot.

17 Mistakes Common In PPC Ad Campaigns

Feb 14, 2007 | 2,582 views | by Navneet Kaushal
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If your PPC campaign is not exactly gold standard, how many mistakes do you think you might be making? There is a post by IgorMord at SEOmoz which lists as many as 17 mistakes that are common in PPC campaigns. Now, the interesting part is he says taht with fixing of each mistake you can earn upto 70% revenue or save thousands of dollars every month.

Choke Competition With Low Quality Leads

Feb 11, 2007 | 1,377 views | by Navneet Kaushal
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Aaron Wall has a good post which discusses the effects of top rankings for low return keywords. Rankings for non-performing keywords chokes you with low quality traffic. What if someone else pushes you into the front ranks for such keywords? Aaron posts quite a few ways of reciprocating the favor, such as:

Best Of Web 2.0 Search Engines

Feb 11, 2007 | 1,209 views | by Navneet Kaushal
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The world of search is so overshadowed with Google that we miss many interesting things happening at the search front. OEDb has compiled a list of "Top 25 Web 2.0 Search Engines." Some engines in the list are very very interesting. 2.0 or not, I would rather see is an exciting list taht is worth exploring. Here are my favorites: