Industry News

Google To Re-examine The Page Rank Update

May 2, 2007 | 6,426 views | by Navneet Kaushal
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Following the PR update many webmasters have noticed a drop in their PR scores this week. Some have found the value of their page rank drop to zero but traffic was not hampered.

Adam Lasnik of Google will have a look into the matter. He commented at a WebmasterWorld Forums thread that “ If you've seen your PR adjusted to a non-zero number OR you've lost significant traffic, this thread does not really apply to you.

Andrew Braccia: Yahoo!'s Loss, Accel's Gain

May 1, 2007 | 2,447 views | by Navneet Kaushal
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Andrew Braccia, VP of Yahoo Search, resigned to join Accel Partners, a Silicon Valley venture capital firm. He already features in the company's team page.

Live Product Search Includes More Images Now

Apr 26, 2007 | 1,927 views | by Navneet Kaushal
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Live Product Search team has announced of certain improvements in query stats which now include more images. The statistics given by the team tell the story better.

  •     Percent of Top Results with Images (Before): 79.2%
  •     Percent of Top Results with Images (After): 88.6%
  •     Improvement: +9.4%  

Google Joins Hands With Intel To Promote Google AdWords

Apr 26, 2007 | 1,699 views | by Navneet Kaushal
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Google and Intel have reached an agreement which will enable manufacturers and sellers of Intel laptops to easily buy keyword based search advertising through Google AdWords. According to a report at CNET,

Intel is introducing a virtual marketing storefront for its thousands of channel and reseller licensees that will provide a single online site for planning and creating ad campaigns such as placing print ads, ordering merchandise and services and customizing items with their company logo.

Ask Announces New Contextual Advertising Product

Apr 25, 2007 | 1,912 views | by Navneet Kaushal
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Ask has announced the launch of Contextual Advertising Product which will be integrated with the Ask Sponsored Listings platform. It will be launched with networking sites as Match.com, Ticketmaster, Evite and Citysearch.

The contextual product will be launched in the week of May 21st. However, individual publishers will have to wait till next quarter to gain access. It will include enhanced editorial control and improved integration capabilities. The editorial control improvements include:

The Most Powerful Brand: Google

Apr 24, 2007 | 1,946 views | by Navneet Kaushal
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Gary Price reports that Google has been ranked as the most powerful brand by “Millward Brown Optimor's Brandz Top 100” in collaboration with Financial Times. The result is based on the dollar value of the companies.

Google with $66.4 billion beat General Electric worth $61.9 billion to reach the top slot. Yahoo! considered to be its closest rival was ranked at number 42. The detailed report of the findings have been published exclusively by Financial Times.

2017 Prediction: Google Acquires Internet

Apr 17, 2007 | 2,733 views | by Navneet Kaushal
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Phillipp Lenssen from Google Blogoscoped has posted a false press release 'Google Acquires Internet (May 2017)'. As the name suggests this is in view with the recent acquisitions that Google has been making to spread its reach to almost all aspects of the Internet world.

Ask.com’s New Algorithm, Edison

Apr 13, 2007 | 1,698 views | by Navneet Kaushal
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ask com%20logo Ask.com’s New Algorithm, Edison Ask.com affirms that it is currently working on a new ranking algorithm that will be an exclusive mix of Teoma and Direct Hit. Teoma studies the links between the pages. It identifies hubs and groups of topics. And Direct Hit was a huge popularity engine. It kept a count of links to establish patterns of websites to keyword.

Yahoo! To Acquire Rivals.com

Apr 13, 2007 | 1,574 views | by Navneet Kaushal
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rivals Yahoo! To Acquire Rivals.comYahoo! Is all set to purchase Rivals.com the biggest sports acquisition of all time that too for a whooping $100 million, informs paid content.

Paid content further informs, “The price could reach around $100 million, which some we’ve spoken to say is overpriced, and that’s why the traditional sports media buyers are sitting out on this one. One exec involved in online sports acquisitions told us $50-75 million would be more realistic given a model that can—and has been—replicated and described the reaction to what Rivals was asking—$100 million—as 'sticker shock'.”

Measure Website Value With Compete's Attention Statistics

Apr 3, 2007 | 1,576 views | by Navneet Kaushal
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Compete has introduced 'Attention metrics'. Compete says, “you can use Compete.com to measure a site’s Attention. Attention fuses engagement (measured by time) and traffic (measured by unique visitors) into a single, more complete picture of a web site’s value.”