Industry News

Microsoft And Google Launch Voice Enabled Search Services

May 4, 2007 | 2,521 views | by Navneet Kaushal
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Microsoft and Google have come out with voice enabled search. Google’s service is known as Google Voice Local Search or GOOG-411. The service is free and it will make local-business search accessible over the phone. To access this service one have to dial 1-800-GOOG-411 (1-800-466-4411) from any phone. Though you can call from Europe too, the search results are from US only.

Yahoo!'s New Robots.txt Tag To Block Unnecessary Content

May 4, 2007 | 1,393 views | by Navneet Kaushal
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Yahoo! has been making quite a few helpful improvements lately. The latest is robots-nocontent tag which will help webmasters differentiate main content and unrelated content for the Yahoo! crawler. Content in these restricted sections will not be used by Yahoo! for indexing the page or as excerpts in the SERPs.

Microsoft adCenter Losing Relevancy & Traffic

May 3, 2007 | 1,850 views | by Navneet Kaushal
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Microsoft adCenter was all about greater relevancy, more traffic. Based on their April 29th notice, the world waited in anticipation. With their upgraded version the truth seems otherwise. As we reported earlier, we all know how the results affected users.

The End Of Overture In UK?

May 3, 2007 | 3,235 views | by Navneet Kaushal
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It has been reported at WebmasterWorld Forums that users suggest Yahoo! has exited its UK version of the Overture Keyword Suggestion tool. Of late, the Keyword Suggestion tool which would load here without complications has proven unaccessible time out most quickly.

As it was promised with the US version, a better version too could be on the way. However, closer reading of the previous Yahoo! announcement suggests subliminally a new keyword tool, rather than improving the Overture tool.

Google To Re-examine The Page Rank Update

May 2, 2007 | 6,441 views | by Navneet Kaushal
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Following the PR update many webmasters have noticed a drop in their PR scores this week. Some have found the value of their page rank drop to zero but traffic was not hampered.

Adam Lasnik of Google will have a look into the matter. He commented at a WebmasterWorld Forums thread that “ If you've seen your PR adjusted to a non-zero number OR you've lost significant traffic, this thread does not really apply to you.

Andrew Braccia: Yahoo!'s Loss, Accel's Gain

May 1, 2007 | 2,455 views | by Navneet Kaushal
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Andrew Braccia, VP of Yahoo Search, resigned to join Accel Partners, a Silicon Valley venture capital firm. He already features in the company's team page.

Live Product Search Includes More Images Now

Apr 26, 2007 | 1,935 views | by Navneet Kaushal
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Live Product Search team has announced of certain improvements in query stats which now include more images. The statistics given by the team tell the story better.

  •     Percent of Top Results with Images (Before): 79.2%
  •     Percent of Top Results with Images (After): 88.6%
  •     Improvement: +9.4%  

Google Joins Hands With Intel To Promote Google AdWords

Apr 26, 2007 | 1,703 views | by Navneet Kaushal
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Google and Intel have reached an agreement which will enable manufacturers and sellers of Intel laptops to easily buy keyword based search advertising through Google AdWords. According to a report at CNET,

Intel is introducing a virtual marketing storefront for its thousands of channel and reseller licensees that will provide a single online site for planning and creating ad campaigns such as placing print ads, ordering merchandise and services and customizing items with their company logo.

Ask Announces New Contextual Advertising Product

Apr 25, 2007 | 1,952 views | by Navneet Kaushal
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Ask has announced the launch of Contextual Advertising Product which will be integrated with the Ask Sponsored Listings platform. It will be launched with networking sites as Match.com, Ticketmaster, Evite and Citysearch.

The contextual product will be launched in the week of May 21st. However, individual publishers will have to wait till next quarter to gain access. It will include enhanced editorial control and improved integration capabilities. The editorial control improvements include:

The Most Powerful Brand: Google

Apr 24, 2007 | 1,950 views | by Navneet Kaushal
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Gary Price reports that Google has been ranked as the most powerful brand by “Millward Brown Optimor's Brandz Top 100” in collaboration with Financial Times. The result is based on the dollar value of the companies.

Google with $66.4 billion beat General Electric worth $61.9 billion to reach the top slot. Yahoo! considered to be its closest rival was ranked at number 42. The detailed report of the findings have been published exclusively by Financial Times.