Industry News

Exciting Additions To Alexa's Traffic Detail

Feb 19, 2007 | 1,663 views | by Navneet Kaushal
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Alexa's traffic reports have undergone a major change. Now they will show an even exciting traffic reports detailing other factors such as:

  •  Geographic location of visitors.
  • Your site’s traffic rank in different countries.
  • User reach percentages.
  • Changing the term to show that the latest data is from “yesterday” and not “today”

screenshot alexa traffic report Exciting Additions To Alexas Traffic Detail
This change was first announced by Alexa on their blogspot.

17 Mistakes Common In PPC Ad Campaigns

Feb 14, 2007 | 2,558 views | by Navneet Kaushal
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If your PPC campaign is not exactly gold standard, how many mistakes do you think you might be making? There is a post by IgorMord at SEOmoz which lists as many as 17 mistakes that are common in PPC campaigns. Now, the interesting part is he says taht with fixing of each mistake you can earn upto 70% revenue or save thousands of dollars every month.

Choke Competition With Low Quality Leads

Feb 11, 2007 | 1,360 views | by Navneet Kaushal
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Aaron Wall has a good post which discusses the effects of top rankings for low return keywords. Rankings for non-performing keywords chokes you with low quality traffic. What if someone else pushes you into the front ranks for such keywords? Aaron posts quite a few ways of reciprocating the favor, such as:

Best Of Web 2.0 Search Engines

Feb 11, 2007 | 1,199 views | by Navneet Kaushal
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The world of search is so overshadowed with Google that we miss many interesting things happening at the search front. OEDb has compiled a list of "Top 25 Web 2.0 Search Engines." Some engines in the list are very very interesting. 2.0 or not, I would rather see is an exciting list taht is worth exploring. Here are my favorites:


AdWords Is Asking For Your Photos!

Feb 10, 2007 | 1,407 views | by Navneet Kaushal
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The AdWords Operations team is asking for your photos. They are going to decorate their building with it. Why?

Actually, they are moving into a new building and they "want to decorate our new building with photos of our advertisers as a way of recognizing that we owe our success to you." In a post at the Inside AdWords blog, the team has said that:

iCrossing Acquires Spannerworks

Feb 9, 2007 | 1,929 views | by Navneet Kaushal
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Online Media Daily reports that SEM firm iCrossing is acquiring Spannerworks, a U.K. based SEM company. The company also has a presence in social networking. Their social media audit tells companies how their brands are perceived online, and who the key influencers are.
spannerworks logo iCrossing Acquires Spannerworks
The acquisition adds to the company's present list of offices in Atlanta, Chicago, New York, Dallas, San Francisco, and Scottsdale, Ariz. the aqcuisition will be most probably be announced on Monday.

Two New Ad Campaign Management Tools Launched

Feb 9, 2007 | 1,172 views | by Navneet Kaushal
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Search Engine Watch reports launch of two new search ad management platforms. The first one, launched by ChannelAdvisor provides a single interface to online retailers for managing  their multiple paid search campaigns. The tool, SearchAdvisor, brings bidding, optimization as well as ad templates onto one platform. Clickz reports that:

Rand Fishkin Is The MySuperProposal Guy, Finally Proposes Girlfriend

Feb 9, 2007 | 1,078 views | by Navneet Kaushal
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Rand Fishkin aka Randfish, owner and operator of SEOmoz, proposed his girlfriend Geraldine, also known as 'Mystery Guest' by buying a TV commercial spot during her favorite show Veronica Mars. So finally it is out in the open that Rand is the MySuperProposal guy.

Rand says:

As some folks had already guessed, I was the MySuperProposal guy. Tonight, I proposed to Mystery Guest on her favorite show, Veronica Mars.

New Code Search Engine- All The Code

Feb 7, 2007 | 1,365 views | by Navneet Kaushal
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allthecode logo New Code Search Engine  All The CodeThere is a new search engine for code search- All The Code. The existing engines are Krugle, Koders and Google Code Search. Presently, the serach engine returns data only for java language and more languages will be added slowly. The distinguishing feature is that All The Code considers the relation between code and uses this to help judge the relevance. 

Taken The JupiterResearch Search Marketing Executive Survey?

Feb 7, 2007 | 1,261 views | by Navneet Kaushal
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A post at SEO Round Table reports about Jupiter Research running a Search Marketing Executive Survey. According to the post:

Already more than 1,000 marketers, consultants and agencies have responded — but we'd like to get as broad a cross-section of PPC campaign managers and Search Engine Optimizers as possible. The survey is open to novices, experts and search gurus. Only one person per company may respond. ALL responses are aggregated. There is no personally identifiable information released. Please feel free to forward the link to other SEM and SEO professionals.