Industry News

More Than 200 Search Engines In One: CrossEngine

Feb 5, 2007 | 1,588 views | by Navneet Kaushal
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Imagine search results for images, videos, audios, news, blogs and more in one place for all relevant search engines. This is exactly what CrossEngine provides. There are easy to use tabs which enable you to choose exactly what you want to search.

There are more than 200 search engines which are automatically sorted as you move between categories. What's more, you can also search for word documents, powerpoint presentations, excel sheets and PDF files, though only in Google and Yahoo!

Share-Of-Search Statistics From Hitwise And Neilson/NetRatings

Feb 1, 2007 | 1,765 views | by Navneet Kaushal
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Hitwise and Nielsen/NetRatings revealed the share-of-search stats for the months of January 2006 and December 2005.

Nielsen has put the crown on Google with 50.8 percent of all searches in December. Yahoo! follows closely behind with with 23.6 percent. MSN comes third with 8.4 percent, then AOL search with 6.1 percent. MSN has lost the biggest share equaling to 9.7 percent.

YSM's Country Targeting Of Ads Goes Haywire

Feb 1, 2007 | 1,237 views | by Navneet Kaushal
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It's not everyday that you get a scoop like this. Yahoo! Search Marketing has been making a fool of itself and it's all out in the open now. There is a post at Threadwatch which shows the folly of YSM.

The webmaster of www.homebrew4u.co.uk, which is a UK oriented site noticed YSM ads on www.excite.de and www.excite.it. When he pointed this out to YSM, the response was:

ECommerce Rocks- Video Tutorial For ECommerce Websites

Jan 30, 2007 | 1,491 views | by Navneet Kaushal
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In December we reported about the online video tutorials launched by Gareth Davies of GSINC Ltd for beginner SEOs. It was a helpful of 6 videos which covered title tags and research on Google.

Now we have the second installment, "ECommerce Rocks," which "focuses on improving performance for ECommerce websites." The videos covers 6 Important Pages For Your Website and 6 Mistakes ECommerce Sites Make. GSINC is a specialty consultancy working in the fields of website promotion and search engine optimization.

10 Queries For Web Analytics Vendor When Selecting Tools

Jan 25, 2007 | 1,815 views | by Navneet Kaushal
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Avinash Kaushik of Occam’s Razor has posted ten such questions which are:

1. What is the difference between your tool / solution and Google Analytics? Please share your top five, just five, reports that are different from GA and why?
2. Are you 100% ASP or do you offer a software version we can buy and install in-house? Are you planning to do a software version? 
3. What data capture mechanisms do you use? Javascript only? Javascript and web logs? Web logs only? Others?
4. Please help me calculate the TCO (Total Cost of Ownership) for your tool.
5. What kind of Support do you offer? What is included for free and what would cost more? Is free 24×7? What are the limits? How far will you go to help me solve my technical problems and answer “silly” questions from my business users?
6.  What features do you have in your tool that allow me to segment the data?
7.  What options do I have to export data from your system into our company system? Can I get all the raw data? Can I export processed data? How easy it is for me to export 100,000 rows of Processed (not Raw) data out of your tool into my other company systems? What happens if I terminate my contract with you?
8.  What kinds of features do you provide for me to integrate data from other sources into your tool?
9.  What are two new features / tools / analytical advancements / acquisitions is your company cooking up that would keep you ahead of your competition for the next three years?
10. Why did the last two clients you lost cancel their contracts with you? Who are they using now? Would you permit us to call one of them?

Troubled Times For Dave Pasternack

Jan 24, 2007 | 1,970 views | by Navneet Kaushal
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In the month of October Dave Pasternack wrote an article Troubled times for SEO firms where he critically pointed out that marketers are discovering that SEO isn't rocket science. Since this article critically backlashed so Dave has given another interview to DM News Is SEO “rocket science?”: A Q&A with Dave Pasternack.

Yahoo's Tim Mayer Speaks Up

Jan 23, 2007 | 1,468 views | by Navneet Kaushal
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Stone Temple Consulting's Eric Enge has posted a transcript of an interview with Tim Mayer, the person responsible for the product direction of Yahoo! Search Technology.

Performancing Goes Down: Many Disappointed

Jan 23, 2007 | 2,320 views | by Navneet Kaushal
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Chris Garret, the CEO of Performancing after Nick Wilson resigned recently, has announced the closure of Performancing Partners. He announced the closure by saying:

I'm sad to tell you that Partners has to close. While I have every faith it could have worked, it wasn't going to happen fast enough. Without more money invested it wasn't going to happen at all.

Great Link Building Strategies

Jan 22, 2007 | 1,649 views | by Navneet Kaushal
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An article from the Copyblogger about how to get more links to your web page will definitely help liven up your web page by linking it with relevant and authoritative sources

Wikipedia Makes All External Links 'Nofollow'

Jan 22, 2007 | 1,536 views | by Navneet Kaushal
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Wikipedia has decided to make the external links in the encyclopedia "nofollow" links.

At Jimbo Wales' directive, all external links within the English language Wikipedia are now coded "nofollow" — this should help cut spamming immensely once word gets out in the SEO community.


This was mentioned in the discussion Wikipedia:Administrators' noticeboard#Globalwarming awareness2007/SEO world championship — expect a spam onslaught.