Industry News

YSM's Country Targeting Of Ads Goes Haywire

Feb 1, 2007 | 1,229 views | by Navneet Kaushal
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It's not everyday that you get a scoop like this. Yahoo! Search Marketing has been making a fool of itself and it's all out in the open now. There is a post at Threadwatch which shows the folly of YSM.

The webmaster of, which is a UK oriented site noticed YSM ads on and When he pointed this out to YSM, the response was:

ECommerce Rocks- Video Tutorial For ECommerce Websites

Jan 30, 2007 | 1,488 views | by Navneet Kaushal
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In December we reported about the online video tutorials launched by Gareth Davies of GSINC Ltd for beginner SEOs. It was a helpful of 6 videos which covered title tags and research on Google.

Now we have the second installment, "ECommerce Rocks," which "focuses on improving performance for ECommerce websites." The videos covers 6 Important Pages For Your Website and 6 Mistakes ECommerce Sites Make. GSINC is a specialty consultancy working in the fields of website promotion and search engine optimization.

10 Queries For Web Analytics Vendor When Selecting Tools

Jan 25, 2007 | 1,804 views | by Navneet Kaushal
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Avinash Kaushik of Occam’s Razor has posted ten such questions which are:

1. What is the difference between your tool / solution and Google Analytics? Please share your top five, just five, reports that are different from GA and why?
2. Are you 100% ASP or do you offer a software version we can buy and install in-house? Are you planning to do a software version? 
3. What data capture mechanisms do you use? Javascript only? Javascript and web logs? Web logs only? Others?
4. Please help me calculate the TCO (Total Cost of Ownership) for your tool.
5. What kind of Support do you offer? What is included for free and what would cost more? Is free 24×7? What are the limits? How far will you go to help me solve my technical problems and answer “silly” questions from my business users?
6.  What features do you have in your tool that allow me to segment the data?
7.  What options do I have to export data from your system into our company system? Can I get all the raw data? Can I export processed data? How easy it is for me to export 100,000 rows of Processed (not Raw) data out of your tool into my other company systems? What happens if I terminate my contract with you?
8.  What kinds of features do you provide for me to integrate data from other sources into your tool?
9.  What are two new features / tools / analytical advancements / acquisitions is your company cooking up that would keep you ahead of your competition for the next three years?
10. Why did the last two clients you lost cancel their contracts with you? Who are they using now? Would you permit us to call one of them?

Troubled Times For Dave Pasternack

Jan 24, 2007 | 1,965 views | by Navneet Kaushal
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In the month of October Dave Pasternack wrote an article Troubled times for SEO firms where he critically pointed out that marketers are discovering that SEO isn't rocket science. Since this article critically backlashed so Dave has given another interview to DM News Is SEO “rocket science?”: A Q&A with Dave Pasternack.

Yahoo's Tim Mayer Speaks Up

Jan 23, 2007 | 1,463 views | by Navneet Kaushal
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Stone Temple Consulting's Eric Enge has posted a transcript of an interview with Tim Mayer, the person responsible for the product direction of Yahoo! Search Technology.

Performancing Goes Down: Many Disappointed

Jan 23, 2007 | 2,300 views | by Navneet Kaushal
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Chris Garret, the CEO of Performancing after Nick Wilson resigned recently, has announced the closure of Performancing Partners. He announced the closure by saying:

I'm sad to tell you that Partners has to close. While I have every faith it could have worked, it wasn't going to happen fast enough. Without more money invested it wasn't going to happen at all.

Great Link Building Strategies

Jan 22, 2007 | 1,633 views | by Navneet Kaushal
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An article from the Copyblogger about how to get more links to your web page will definitely help liven up your web page by linking it with relevant and authoritative sources

Wikipedia Makes All External Links 'Nofollow'

Jan 22, 2007 | 1,532 views | by Navneet Kaushal
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Wikipedia has decided to make the external links in the encyclopedia "nofollow" links.

At Jimbo Wales' directive, all external links within the English language Wikipedia are now coded "nofollow" — this should help cut spamming immensely once word gets out in the SEO community.

This was mentioned in the discussion Wikipedia:Administrators' noticeboard#Globalwarming awareness2007/SEO world championship — expect a spam onslaught.

Search Engine Marketing Tools Update

Jan 22, 2007 | 1,465 views | by Navneet Kaushal
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SEO Consultants, is already loaded with a massive collection of very helpful web research tools. However, they have something more to offer.

A latest tool URI Valet, is now available, it states, “This is a sneak preview of our NEW URI Valet service. We are currently beta testing and accepting wish lists.” All a user has to do is to submit a web address. In a matter of few seconds one gets a detailed analysis of the URI which includes user agent data, graphical presentations to download time and many more relevant things.

Test Sites Of Search Giants

Jan 22, 2007 | 1,756 views | by Navneet Kaushal
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All the search engine giants have test sites to test their new features before introducing them to their main search engines. Google's test site SearchMash is loaded with features, such as  video, images, blogs and text results all at the same time. That is it scores over other similar test beds.