According to a report by Click Fraud Index, Click Fraud rate is actually lower than the widely assumed level of 20% to 30%. The report shows that the average overall Click Fraud rate is 13.7 percent.
Industry News
A recent report presented by Fathom Online says that search engine marketing PPC keyword prices have undergone a tremendous fall in the first quarter of 2006. For example, the average keyword bid has dropped down from $1.43 in Q4 of 2005 to $1.39 in Q1 2006, according to Fathom.
The PublicRadioFan Directory lists a total of 678 public radio podcasts. Each program has a feed link. To receive a podcast all you have to do is copy and paste the feed link into a podcasting program. There are around 35 podcast categories listed on the site. You can sort by category or by source too.
According to a new joint study report by iProspect and Jupiter Research, 62 percent of search users click on the links displayed in the first page. If the results are unsatisfactory, then they either revise the querie or change the search engine altogether. As per the findings in 2004 the related figure was 60%.
If you think that it was only Google who tried to fool its visitors with Google Aliens and Google Romance, then guys you absolutely know nothing about the whole matter. Apart from Google, it is said that other search engines played tricks on the visitors as well. A detailed study on the whole scenario is discussed underneath.
Google April Fools With Love
GoogleBot has said to delete almost all the pages of the Webmaster World site. How? Here is the story. It said that the Webmaster Site was reconstructed a few months back putting all the content into a database driven solution. But, the main mistake was made when, while publishing the new site, an employee of Webmaster World left the "Edit" link open on the frontend, where GoogleBot can easily reach it. It is presumed that the site was not protected with a password and therefore became victim of GoogleBot. Visit The Daily WTF forum for a complete picture.
Infospace, Inc. has launched a new Infospace Local Search beta site, local.com. This is a compact yellow pages site having information on products, business listings, services and movies. You can also avail the maps and directions from thirty various information providers including Ticketmaster, infoUSA, and Fandango.
Brian McManus, EVP sales and business development at InfoSpace said, "We believe that where the market is moving is towards a more consumer-centric local search view." He added that, "The yellow pages are obviously an advertiser-centric view." Users have various options with InfoSpace’s system which enables them to perform multiple-keyword searches and customize searches focused on neighborhood, landmark or point-of-interest. Users can also send information found on the InfoSpace Local site to SMS-enabled Cingular, Verizon Wirless, T-Mobile, Nextel and Alltel cell phones. ClickZ discusses it pretty elaborately.
Looksmart will no more operate their Zeal directory from 28th of his month. Surprised? Don't be. The members of Zeal recieved an e-mail which said that Zeal.com will not function for its users, not because that it is being sold, but because of that fact that company does'nt have any kind of plans to take it further.
SEMPO, the Search Engine Marketing Professional Organization will now have a new line-up of officers elected by its Board of Directors. This particular organization works as a non-profit professional association which promotes the value of Search Engine Marketing (SEM). The new pannel of officers include Gordon Hotchkiss as the chairperson, Dana Todd (President), Jeffery Pruitt (Vice-President), Treasurer Sara Holoubek, and Secretary Dave Williams.
Paul Flaherty, one of the founders of AltaVista, passed away on Friday. It’s sad news for search engine community. Jeff Black, a former general manager of AltaVista, broke the news. Paul was one of the early alumni of AltaVista. Know more about the early history of AltaVista.
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