Industry News

Google Launches Media Planning Toolkit!

Sep 27, 2012 | 1,098 views | by Navneet Kaushal
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Google has launched a new Media Planning Toolkit. The kit helps in interpreting market insights, leading creative campaigns, putting them into operation and ultimately measuring the result. Also the tool establishes the quick and clear decision with real-time data. 

With this tool you can also keep an eye on the quality and impact of the campaign once it is rolled out.

Google's New Structured Data Testing Tool!

Sep 21, 2012 | 1,207 views | by Navneet Kaushal
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Google has launched a new rich snippet testing tool called the structured data testing tool. It is much more convenient for webmasters to make structured data enabled sites. Now the way Google will display rich snippets in the testing tool will be much better so as to match how they will show up in search results. Also the tool’s visual design gives Google a clearer idea about the structured data they can take from the page and show in the search results. Also, the new tool is being offered in other languages as well, and can be used by webmasters from different parts of the world.

Google's Susan Moskwa Leaves the Google Webmaster Team!

Sep 20, 2012 | 784 views | by Navneet Kaushal
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SusanMoskwa 1348056827 e1348139933400 Googles Susan Moskwa Leaves the Google Webmaster Team!One of the public facing team members of the Google Webmaster Team- Susan Moskwa, has announced on Google+ that she is exiting the team. She has been a prominent Google Webmaster Trends Analyst and will now be a part of Google’s Internal Communications team.

Google UK Launches Car Insurance Comparison Shopping!

Sep 19, 2012 | 2,786 views | by Navneet Kaushal
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After credit cards and bank accounts comparison services in the UK, Google has rolled out car insurance comparison shopping services as well. To see the service, simply key in “car insurance comparison” in Google and you will see their service offer pop up right after the PPC ads. 

Compare car insurance Google UK Launches Car Insurance Comparison Shopping!

SEMPO Report: SEM Industry to Reach $23 Billion in 2012 & Mobile Internet & Google Algorithm Changes Cause Huge Impacts!

Sep 14, 2012 | 1,408 views | by Navneet Kaushal
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The future of the search engine marketing industry across North America looks pretty solid. As per the SEMPO State of Search Marketing Report 2012, the search industry will touch the $23 billion mark by end of 2012. As compared to 2011, the search marketing industry shows a promising growth of 19%. This report has been compiled by SEMPO and eConsultancy is based on a survey held on May 12- 15, 2012 answered by close to 900 search industry marketers from a total 36 countries around the globe. Of the 900 respondents 64% of them were from the USA. The report further reveals that in the year 2013, the growth rate is expected to be around 13%.

New Notifications Feature Introduced by LinkedIn!

Sep 6, 2012 | 1,170 views | by Navneet Kaushal
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LinkedIn has announced the roll out of a new notifications feature to allow users real time connectivity. The new feature will allow users to see a flag and an envelope icon at the top of the homepage whenever there is a comment/like on a post, profile views, accepted and new invitations etc. And whenever a new activity happens, a red circle would show up.  

New Twitter Tool Launched for Embedding Timelines!

Sep 6, 2012 | 1,066 views | by Navneet Kaushal
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Twitter has brought in a new tool that makes it possible for the users to embed timelines. Twitter announced that they have planned to bring in a new tool which will allow users to embed entire timeline of tweets on web pages.

Facebook Photo Search Now Made Possible by Bing!

Sep 3, 2012 | 1,369 views | by Navneet Kaushal
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Bing has now added a great search functionality for Facebook users. Using Bing’s Facebook photo search, you can find any of your friends’ older photos that you have been unable to locate from their profile. If the photo has been shared by your friend with you, you can easily find it using Bing. The search engine has been working towards integrating search with social and this photo search functionality is in continuance with the features that were introduced with the Social Sidebar a couple of months back. With the sidebar, you could see a friend’s photos which were relevant to your search term with the results. But now, you can click on the friend’s photo appearing on the sidebar, and see all his albums from the Bing platform itself.

Google Gets Almost 6 Million Search Removal Requests in this Month!

Aug 30, 2012 | 631 views | by Navneet Kaushal
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Copyright holders have sent as many as 6 million search removal requests to Google this month. This staggering number was announced in the search engine’s newly updated Transparency Report Page.

URL Removed Google Gets Almost 6 Million Search Removal Requests in this Month!

The numbers shared by Google are like these:

  1. 5,810,004 - URLs Requested to be Removed
  2. 32,147 - Specified Domains
  3. 1,906 - Copyright Owners
  4. 1,417 - Reporting Organizations

The top domains which have seen removal requests are:

Bing Adds Percentage Change Metrics to Webmaster Tools Reports!

Aug 24, 2012 | 1,058 views | by Navneet Kaushal
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Bing has made some additions to the calculation metrics offered by Bing Webmaster Tools. The new metrics include percent changes and deltas which have been added to certain reports. As Bing announced the percent changes will highlight the variation from the time selected and the time period prior to that. As Bing said in its blog post, “For the metrics Clicks from search, Appeared in search, Pages crawled, and Crawl errors we will now show you the percent change for the selected date range (as selected in the date selector near the top of the dashboard) compared to the prior date range of the same length. So when you log into your Bing Webmaster Tools account and are looking at changes for say a 30-day period in your Dashboard (which is the default setting), the percentage in the Site Activity widget will reflect your relative increase or decrease compared to the prior 30-day period.”