With the launch of 'Health OneBox' in 2008, Google has been developing well structured integration of Health-related content so that they appear at top of the search results. For'diabetes' the search result looks like this on Health OneBox.
Industry News
Yahoo! has passed over its search duties to Bing. The result has been greater focus on mobile search, and has it not been good so far!
Yahoo! Sketch-a-Search & Yahoo! Search app for iPhone are two cool new applications launched by the search-turned-into-search experience major. If one glosses over the superlatives and claims of them being very new, the new applications for iPhone and iPod touch are pretty useful.
Bing has launched its all new In-depth stock pages to do research about investments in US stocks and funds.
This new feature provides the user with all the information about the stock market and finance. Considering the recent downturn of the world economies, this new research information providing system is a great help. It might not predict trends or but goes a long way in getting all the data together in one place for those who are wary of compiling data.
Yahoo! is planning to launch its enhanced Sponsored Search with two add on features next week. Network distribution and AdWords Import features are aimed at providing the Yahoo! advertisers with more control and transparency.
Google Mobile has launched an all new localized search suggestions feature for the iPhone and Android phone system users. Based on the user’s current or last location, it makes searches on mobile devices easier and more relevant.
For example, if the phone user begins the Google search by typing a word like 'muse' while he is in New York then, this new feature will automatically provide the user with search suggestions like 'museums in New York' or 'museums of fine art in New York'.
In its latest Google official blog has disclosed its plan to acquire Teracent, the technology that will improve display advertising on the World Wide Web.
Can you find out the difference between the two sample display ads below?
The lower one is customized and was chosen from different creative elements both automatically and in-real time by the machine-learning algorithms that were developed by Teracent, San Mateo, California startup.
It is true that Internet has drastically grown in the past few years and has become more complex, but Search Engines are still on the verge of evolution. In order to make search engines more reliable information resource for users, Microsoft launched Bing in June, 2009.
The news is out that Google has acquired AdMob, the mobile display ad service provider for $750 million in stock. The acquisition will help Google in having better and wider control over mobile advertising.But, there is another news reported by TechCrunch that Google has also acquired Gizmo5 for $30 million.
| Google has acquired AdMob, the popular mobile display ad technology provider for $750 million in stock. The acquisition is definitely going to enhance Google's hold over mobile advertising and advertisers as well as publishers will now get more options in this particular area. |  |
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