Selecting the right keywords is the foundation of your Search Engine Optimization campaign. A website with great appearance and unique content is a bad investment unless it ranks high on Google SERPs. And it is the rightly chosen keywords that will help your website in scoring higher ranks in the search results.
So, here are the Top 10 Keyword Selector tools that will help you in identifying potential keywords and analyzing their strength.
The green bar indicator in the Google Keyword Tool is gone now. In a fresh update, the bar has given way to text label of either "High," "Medium," or "Low”, in the competition column of the results.
Earlier, the webmasters judged the competitiveness of a keyword with the “Greenness” of the bar, the more green in the bar, the more competitive the term. Here is the how the table looks now:
You know how choosing the right keyword will help you up on the search engine ladder. But finding a high traffic low competition keyword is not an easy task. Moreover, the effort is double, if you have to work on different keywords. But you can make a good search engine placement by making a single effort for multiple keywords and not just one keyword. Read on to know how.
Wordstream announced their new Keyword Research Suite . The company assures 'More Keywords, Exclusive Data, Actionable Results' with the new toolset for SEO and PPC which consolidates tools that they released months ago. You can find the previous tools including the Keyword Finder, Keyword Grouper, Negative Keyword Tool, and the Niche Finder all in the new suite.
Google has added a few new features to the Keyword Tool that was released back in September 2009. This news was announced on the Google AdWords Blog. The said new features were added as a response to the feedback from the Google AdWords community. The feedback was that the users wanted more keywords that are better targeted to their account and searches. Also, features like better filters, the ability to star keywords, and copy them as text; are added.
Search marketing software provider WordStream has just released a new suite of Quality Score management tools for AdWords advertisers. These tools, which are now incorporated into the company's flagship PPC product, are designed to help you boost Quality Scores while lowering overall PPC costs. These tools should make it much easier for AdWords users to develop more cost-efficient and effective campaigns whatever their experience level.
After announcing the Updated Keyword tool to be in the final stages of the beta phase last month, Google has now fully launched it
The Updated Keyword tool has the best features of the previous two keyword tools, i.e., the Keyword Tool and the Search-based Keyword Tool. Both the previous versions has been removed from AdWords and what now remains on AdWords is solely the Updated Keyword Tool.
Google Scribe is the latest Google Labs project, that offers keyword suggestions in an open text box, as the user types. It is a text entry box for auto word completion suggestions. It uses the information given by the user to complete a statement or phrase.
A new negative keyword kit has been launched for free by WordStream. It is basically proposed for the marketers to locate and delete the absurd impressions and clicks. Besides this, it is expected to soar up the ROI by increasing click-through- rate and quality score.
Wordstream, previously known for its keyword management tool for PPC marketers, has launched two new free tools, the Free Keyword Niche Finder and the Free Keyword Grouper.
The Free Keyword Niche Finder provides structured keyword suggestions by breaking the provided base word into "keyword niches". These ‘‘keyword niches’’ are the groups of closely related keywords which can be equally effective in both paid and organic search marketing strategies. This feature automatically recognizes the semantic importance of a particular keyword and fixes it in a group of keywords closely related to it.