Keyword Research & Targeting

Google AdWords Keywords Tool Finally Gets Approximate Search Counts!

Jul 9, 2008 | 4,692 views | by Navneet Kaushal
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Google has introduced the Approximate word counts in the Google AdWords keyword tool, with the color graphs, that until recently were the only indicators of the data in the keywords tool. When you perform a search on the keywords tool, you'll be presented with 'Approx Search Volume' and 'Approx Avg Search Volume' as data indicators along with the color graphs.

Google AdWords Keywords Tool

Powerpacked Keyword Research Guide For Bloggers!

Feb 21, 2008 | 2,930 views | by Navneet Kaushal
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Keyword research is very basic to online marketing of all sorts, Blogging is no exception to that rule. Blogs generally rank well in search engines mostly due to their structure and frequently refreshed content. However, if you blog and don’t use the words people are actually interested in or actively searching for, you could be missing out big opportunity to get traffic.

10 Of The Best SEO Keyword Selector Tools!

Oct 24, 2007 | 35,028 views | by Navneet Kaushal
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Using appropriate keywords are immensely crucial to the ranking of the site you are working on. Imagine a site which has the coolest Flash applications, great and unique content, the best products and services. However, without appropriate keywords, it would hardly ever have a good rank in the Google SERPs! And what about domains and keywords listed in them? This is why Keyword selector tools help us in understanding and analyzing the market while also capitalizing on its benefits. Mentioned below is a list of 10 best keyword selector tools for SEO in alphabetical order: Ask: Run a search for say, 'Search Engine Optimization' in Ask.com. On the left side of the SERPs, you will find a segment titled 'Narrow Your Search,' that has links to all many search terms related to 'Search Engine Optimization'. Use these as keywords. Ask gives you refined SERPs through searching further with this feature. However, many may find this time-consuming. Also, it does not feature volume of traffic.

And Now Find Popular Keywords Used On Social Sites!

Aug 11, 2007 | 2,957 views | by Navneet Kaushal
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A site named SiteVolume with the help of a nifty little tool can give details of different kinds of vocabulary words that are used in popular social sites like MySpace, Digg, and Flickr. SiteVolume gives the result in the format of a bar graph to show the occurrence of a particular word or a set of words appearing on each of the popular social sites. If you are confused for the kind of keywords you should use for starting your search, then you can simply compare the frequency of those keywords on these sites and use the most popular one.

Yahoo! Keyword Inventory Tool At A Standstill

May 8, 2007 | 4,012 views | by Navneet Kaushal
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Sponsored Search system might soon provide alternatives to Overture Inventory Tool which is on its last legs and is no longer supported by Yahoo!  Along with the launch of the Sponsored Search system, Yahoo!released a mail to advertisers announcing adjustments to the tool in the meantime.

The End Of Overture In UK?

May 3, 2007 | 2,910 views | by Navneet Kaushal
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It has been reported at WebmasterWorld Forums that users suggest Yahoo! has exited its UK version of the Overture Keyword Suggestion tool. Of late, the Keyword Suggestion tool which would load here without complications has proven unaccessible time out most quickly.

As it was promised with the US version, a better version too could be on the way. However, closer reading of the previous Yahoo! announcement suggests subliminally a new keyword tool, rather than improving the Overture tool.

AdWords A Good Keyword Research Tool!

Apr 7, 2007 | 2,717 views | by Navneet Kaushal
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Cameron Olthuis on link Building Blog informs that Google Adwords 'gather accurate data in regards to search volume and conversion rates for keywords.'

“Assuming that you already have a good idea of what keywords you want to optimize your site for you can take that list and enter it into your Google AdWords account. I recommend using a combination of both exact match and broad match.”
 
It helps finding out keywords which people are looking for and you didn't even think about it.     

Dealing with Keyword Tool Disparity

Sep 21, 2006 | 2,744 views | by Caren
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Aaron Wall wrote a blog post titled  Why Do Keyword Tool Search Estimates Vary So much?. In his post, he suggests that the tools should serve as a way of identifying trends in various keywords, rather than being relied upon for hard numbers. According to him, the keyword suggestion tool should be used for more qualitative purposes.

2006 Brings A Drop In The Pay Per Click Keyword Prices

Apr 18, 2006 | 2,733 views | by Navneet Kaushal
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A recent report presented by Fathom Online says that search engine marketing PPC keyword prices have undergone a tremendous fall in the first quarter of 2006. For example, the average keyword bid has dropped down from $1.43 in Q4 of 2005 to $1.39 in Q1 2006, according to Fathom.