Ever since the Penguin update rolled out targeting webspam and unnatural links, webmasters are really worried about spammy links pointing to their site. There is all this talk of negative SEO as well and even though Google has released a Disavow Links Tool, there is some worry about analyzing & removing spammy links that webmasters know they did not build. Here is what Google’s head of spam team has to say on the matter:
Link Building
Guest blogging is a practice taken up by link builders to get quality links from reputable and relevant sites. What does Google have to say about that? Well Google’s view is shared by their head of webspam team: Matt Cutts:
What do you have to say about his views? Do share your views.
The past few weeks have seen a lot of discussion about link notifications or link advisories sent by Google. The head of Google’s Web Spam team, Matt Cutts, has explained the new link notifications being sent to webmasters.
Original Link Messages
Worried about a linking to a Good Page that could become spammy later? Find out what Matt Cutts says in this video.
Post the Penguin Update webmasters are highly concerned about ‘safe’ link building practices. They are worried about the penalties that may fall upon their site for ‘unnatural linking’. Google’s Matt Cutts has released a video titled- What happens if I link to a good page that later becomes spammy?
Here Matt clearly says that linking with a few poor quality/spammy sites will not do any harm to a site’s ranking.
Ever since Yahoo Site Explorer was shut down, bloggers and webmasters have been looking for alternative tools. Ahrefs.com is one of the latest tools in the link research tools arena. It is essentially a paid service, however, some tools on the site are available for free. Whether it is for your own site or to spy on the competition, this tool can prove quite useful.
21st November saw the end of the road for the Yahoo Site Explorer, as it was rolled in to Bing Webmaster Tools. This means that you will lose the invaluable information you got about the competition, and will only get to know the information of the sites you own . While search professionals are hoping that Bing would integrate competitor data in its tool, just like Yahoo Site Explorer, there is no hints of the same from Bing.
This piece on link building is in continuation of the series on ‘alternative link building methods’, that need to be explored and implemented for greater benefits. Previously, I discussed essential tips for Link Building Via Twitter, now I am throwing light on using Google Alerts for link building.
Taking an active part in Q&A sites is very smart SEO. You not only get targeted traffic, but also build quality links. Search engines include Q and A sites as an attempt to offer diverse search results. You must have noticed that often the Q and A sites are on the first page of search results. This is because search engines know that these sites have the relevant answer to the search term keyed. Read on to know how Q&A sites like Yahoo! Answers, Quora, Answerbag, Mahalo, Wikihow, etc. can get you relevant traffic.
You know it very well that Twitter links are 'nofollow'- but that doesn't mean that Twitter can be ignored when it comes to link building. Infact, Twitter links will help you build your credibility to a great extent, and also move up in Search Engine rankings. A major benefit of Twitter link building is that you receive traffic and clicks by those who are highly relevant to your network or niche. As they are people who share your interests. The result- you get better, higher quality links-which will lead to better conversions.
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