21st November saw the end of the road for the Yahoo Site Explorer, as it was rolled in to Bing Webmaster Tools. This means that you will lose the invaluable information you got about the competition, and will only get to know the information of the sites you own . While search professionals are hoping that Bing would integrate competitor data in its tool, just like Yahoo Site Explorer, there is no hints of the same from Bing.
Link Building
This piece on link building is in continuation of the series on ‘alternative link building methods’, that need to be explored and implemented for greater benefits. Previously, I discussed essential tips for Link Building Via Twitter, now I am throwing light on using Google Alerts for link building.
Taking an active part in Q&A sites is very smart SEO. You not only get targeted traffic, but also build quality links. Search engines include Q and A sites as an attempt to offer diverse search results. You must have noticed that often the Q and A sites are on the first page of search results. This is because search engines know that these sites have the relevant answer to the search term keyed. Read on to know how Q&A sites like Yahoo! Answers, Quora, Answerbag, Mahalo, Wikihow, etc. can get you relevant traffic.
You know it very well that Twitter links are 'nofollow'- but that doesn't mean that Twitter can be ignored when it comes to link building. Infact, Twitter links will help you build your credibility to a great extent, and also move up in Search Engine rankings. A major benefit of Twitter link building is that you receive traffic and clicks by those who are highly relevant to your network or niche. As they are people who share your interests. The result- you get better, higher quality links-which will lead to better conversions.
J. C. Penney was penalized for a period of 90 days by Google, in February, 2011, for not conforming to their guidelines while optimizing their site for search. The report of J. C. Penney's excessive link building which eventually led to their penalty was brought about by the New York Times in an article called The Dirty Little Secrets of Search. However, recently, according to reports from a couple of sites seem to confirm that the company is regaining their first and second page positions on Google.
The New York Times has come up with yet another paid links story. The daily published a story that reveals some popular online flower sellers, that rank on top of search results, allegedly purchased links. The article called Trying to Game Google on “Mother’s Day Flowers” named FTD, Teleflora, 1800Flowers.com and ProFlowers which are well known names when it comes to online flower sales.
Backlinks or the Inbound links are directed towards your website and play a crucial role in the search engine optimization. If a website has large number of backlinks, it will be considered more popular or important amongst search engines.
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