If your website has been hit by Penguin or you have been manually penalized by Google, it’s time to clean your unnatural and manipulative inbound link profile. Webmasters can easily perform the backlink profile cleaning action by removing the pages that are being pointed by the bad links. However, the trick will not work for the links that are pointing to the homepage of your website.
In an interview with Eric Enge at SMX Advanced 2013, Matt Cutts said that he would love to see a world where link builders would first the content or the website and then decide if the site is worthy of a link. At present, link builders are more concerned about getting links, ignoring the quality of the website.
Ever since the Penguin update rolled out targeting webspam and unnatural links, webmasters are really worried about spammy links pointing to their site. There is all this talk of negative SEO as well and even though Google has released a Disavow Links Tool, there is some worry about analyzing & removing spammy links that webmasters know they did not build. Here is what Google’s head of spam team has to say on the matter:
Guest blogging is a practice taken up by link builders to get quality links from reputable and relevant sites. What does Google have to say about that? Well Google’s view is shared by their head of webspam team: Matt Cutts:
What do you have to say about his views? Do share your views.
The past few weeks have seen a lot of discussion about link notifications or link advisories sent by Google. The head of Google’s Web Spam team, Matt Cutts, has explained the new link notifications being sent to webmasters.
Ever since Yahoo Site Explorer was shut down, bloggers and webmasters have been looking for alternative tools. Ahrefs.com is one of the latest tools in the link research tools arena. It is essentially a paid service, however, some tools on the site are available for free. Whether it is for your own site or to spy on the competition, this tool can prove quite useful.
21st November saw the end of the road for the Yahoo Site Explorer, as it was rolled in to Bing Webmaster Tools. This means that you will lose the invaluable information you got about the competition, and will only get to know the information of the sites you own . While search professionals are hoping that Bing would integrate competitor data in its tool, just like Yahoo Site Explorer, there is no hints of the same from Bing.
This piece on link building is in continuation of the series on ‘alternative link building methods’, that need to be explored and implemented for greater benefits. Previously, I discussed essential tips for Link Building Via Twitter, now I am throwing light on using Google Alerts for link building.
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