A couple of days ago, I had posted a report about the interview that was conducted by Eric Enge, where Google's Matt Cutts spoke about 'White hat link building'. It seemed to be a great informative conversation, but it seems that in the eyes of Michael Gray, this interview seemed to be nothing but a 'charade' that according to him, Google seemed to create so as to cover up its double standards.
Link Popularity
Recently, Matt Cutts while attending the Search Marketing Expo Advanced, was interviewed by Eric Enge. He spoke about the topic of link building and what exactly is good link building. Matt Cutts emphasizes on the fact that, the best links are those that are original research and provide value to readers for example, in the form of a Firefox extension. However, he did denounce too many reciprocal links. Here are some excerpts from the interview with Eric Enge:
Ann Smarty over at Search Engine Journal has put up a post that highlights the Top 5 Firefox browser add-ons designed for exploring the backlinks. These plug-ins are:
Smart PageRank: This user-friendly Firefox add-on instantly checks backlinks for a current active page. It has a number of helpful settings that allow users to check for Google PageRank, anchor text and nofollow link attribute. However, there is one drawback to this tool and that is, it will open backlink list in the same tab as the active page and there’s no way to change that.
"Don't complain about the snow on your neighbor's roof when your own doorstep is unclean." said Confucius over two millennia ago. Google it seems is not adhering to the wise quote from the classic Chinese thinker and philosopher.
Besides Rapping about it, there are other tried and tested ways to create a successful link campaign. Without link-building there would not be any high rankings. Read on to know all about the art and tactics of Link-building & Relationship marketing.
On the other hand, a growing trend in Link Building is how it has slowly shifted form to more of relationship marketing than simple old linking. Here goes: -
Have you tried every link-building scheme and you still haven't been nearly successful? Don't fret. Now, Chuck, the Poetic Prophet has the answer. Link-building rap!
Taking a cue from the Poetic Prophet, Tom Lustina has his own version of a Linkbuilding rap, which goes something like:
- "So now I link to you
- With HTML
- Nothing is blocked
With news surfacing regularly of how Google is punishing paid links vendors, Jeremy Luebke has pointers on how to avoid getting penalized by Google.
Do not talk about selling links. I have come across a large number of websites that openly advertise you can buy a link on their site. This is a big no-no. If you have an advertising page on your site, do not list anything about plain text paid links even if it is an option.
For all of you, who need a checklist of link building help, Debra Mastaler has compiled a list of foundational link-building things to do. These include:
- Apply to the Yahoo! directory (cost – moderate)
- Submit to solid directories such as Joe Ant, GoGuides, BOTW, Ezilon, Rubberstamped and Massive Links. (cost -moderate)
- Join a Chamber, your industry Association, and clubs. (cost – low to moderate)
Link building, like most things are best left to the experts. However, if you have a deadline and every link builder you know seems occupied, Debra Mastaler has a helpful link building checklist that will come in handy, when the occasion (unavailable link builders) arises.
Steps to link building:-
- Apply to the Yahoo! directory (cost – moderate)
After all the hoopla and hue and cry over a thread called Google's Guideline on Link Exchange in Webmaster world, Google finally clarifies its stance and what it meant in Webmaster Help Center.
“Examples of link schemes can include:
- Links intended to manipulate PageRank
- Links to web spammers or bad neighborhoods on the web
- Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
@pagetraffic
