Time for LinkedIn users to rejoice as the social media site is now offering publishers a full suite of analytics. A robust support system for content will make working in LinkedIn simpler and productive.
The new analytics enables content marketers to dig into demographic data on their readers. They can drill down the data for industries, job titles, locations and traffic sources. Until now, LinkedIn content analytics was limited to a content marketing score for B2B marketers and bit of information on trending content.
For all those who publish on LinkedIn, they would be able to get detailed information about how their content is performing. The career-focused social network announced today that they have created an analytics dashboard for publishers on the platform.
This new feature will be offering standard insight metrics, including number of views, comments, likes and shares on posts but also shows profiles of individuals who have interacted with a post. It also displays demographics of readers, broken down by geography, industry, job title and traffic source.
Marketers who use LinkedIn Company Pages received the latest update this week. LinkedIn updated their Company Pages by launching a notification center for the same.
From the new pages, social media managers will be able to:-
- Get an overview of how many likes, comments, and shares they’ve received on Company Page updates and how often their company has been mentioned by LinkedIn members on the platform.
LinkedIn declared their new ad products today, which includes a type of ad unit that can reach LinkedIn users on websites other than LinkedIn. LinkedIn Network Display is the new ad product which lets users buy ads through LinkedIn to be displayed on other sites around the web.
LinkedIn has created a new search architecture called Galene, a year long effort to scale its search engine and gather all the economic data there is in the world to obtain the world’s first economic graph. Galene makes searching twice as fast and a new feature “instant results and suggestions” predicts what the user is going to type.
LinkedIn has finally introduced the photo sharing feature on mobile devices, a year after getting into the business of photo sharing on desktop. The professional social networking site confirmed in a blog post that mobile users can now use the share box on the top right corner of the home page to upload images in their status updates.
LinkedIn has announced the launch of a new way to let companies with a presence on the site share their content. The new Showcase Pages will allow companies to create dedicated pages to the more prominent brands, initiatives, and businesses.
LinkedIn, the social network for professionals is rolling out a new feature that will allow users to mention and hyperlink people as well as companies in their status updates & conversations.
The Facebook-style tool will allow you to mention and hyperlink the contacts present in your network. The feature will suggest you a name from a drop-down menu, the moment you begin to type it.
LinkedIn has a healthy membership of 175 million or so members and to ensure they can connect and network better, the social network has redesigned its profile pages. These pages will ensure that networking and connecting will be made smoother for all on the network including the 175,000 new user profiles being created every day. Profile pages are central to the social network’s functioning as they form the basis of people’s decision to make connect or move on.
LinkedIn has announced the roll out of a new notifications feature to allow users real time connectivity. The new feature will allow users to see a flag and an envelope icon at the top of the homepage whenever there is a comment/like on a post, profile views, accepted and new invitations etc. And whenever a new activity happens, a red circle would show up.