Local SEO

Google Launches A Program Called “Let’s Put Our Cities On The Map.”

Mar 26, 2015 | 859 views | by Ritu Sharma
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Google is introducing a program called “Lets Put Our Cities On The Map.” This new portal Get Your Business Online is like Facebook’s Blueprint and Learn How sites that were launched this week. It proffers resources to business owners and potential partners to help them get online or correct and complete their online presences.

YP Rolls Out New Local Search Marketplace for National Advertisers!

Mar 5, 2015 | 1,340 views | by Ritu Sharma
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YP has launched a new PPC platform “ypSearch Marketplace” to appeal to the local-nationals. It is a paid search, bidded marketplace that taps into company’s 80 million monthly users on the PC and mobile platform. It is also the infrastructure behind last week’s one-stop shop PPC offering for small businesses.

Foursquare gets a Brand New Look and Personalized Local Search!

Jul 24, 2014 | 1,451 views | by Ritu Sharma
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The local social networking site, Foursquare has announced a few changes that include a new logo, a new look and most significantly a new feature, personalized local search which will be the core focus of their business. Foursquare contends that local search doesn’t “get” its users., thus all users get the same result when conducting a local search in a particular area. The new version of Foursquare will match up users with a local embellishment that suits their requirements.

Study Reveals 73% Lose Trust in Brands with Inaccurate Local Business Listings!

Apr 11, 2014 | 1,191 views | by Ritu Sharma
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An incorrect online local listing of your business and your prospective customer might end up visiting a nearby competitor. According to a recent survey released by Placeable, a majority of people lose confidence in the local brand due to an incorrect online local listing of the business. 73% confirmed their loss of trust in the brand when this happens, while 67% said that they experience a similar feeling if they get lost due to wrong location information.

Most of the Businesses Opt for On-Site SEO & Google+ Optimization Services; Reveals the Local SEO Industry Survey!

May 6, 2013 | 6,290 views | by Navneet Kaushal
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Brightlocal, the SEO Software Company conducted a survey on local SEO industry and revealed that on-site SEO and Google+ optimization are the two most in-demand SEO services.

The survey, which was conducted between January 20 and February 20 of 2013, evaluated the health and nature of local SEO industry. It focused on five key areas:

  • Agency size and turnover
  • Clients and industries

Google Places For Business Application Launched for iPhone and iPod!

Apr 23, 2013 | 1,635 views | by Navneet Kaushal
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Business owners have been using Google places to reach out to local customers, more efficiently. Google has now launched a dedicated application for iPhone and iPod Touch, which will enable business owners to manage their Google Places For Business listing.

There's however no official announcement about the application, but iClarified blog was the first to reveal it. The application is available for free and shows up as Google+ Local on iTunes App Store.

Google Updates Google+ Local Rating – Review Scale!

Oct 15, 2012 | 1,923 views | by Navneet Kaushal
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Now users can review a place on Google Maps as: "poor – fair," “good,” “very good,” or "excellent".

As announced on Google+, Google’s Megan Stevenson said that they have rolled out the updated rating scale which allows for giving easier and highly accurate reviews. Her post said- "It’s easier than ever to write accurate, useful reviews on Google+ Local, thanks to the updated rating scale we rolled out. If you want to rate the food at a restaurant, or the quality of a mechanic, just choose: "poor – fair," “good,” “very good,” or "excellent".  

Google Integrating Google+ Pages With Places Search Results?

Nov 24, 2011 | 2,220 views | by Navneet Kaushal
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It seems Google is moving steadily ahead with its plan to integrate all its services with Google+. The latest integration being Google+ Pages showing up in Places search results. As reported by Mike Blumenthal of Blumenthals.com posted about what was showing up in Google’s local results.

Local Search More Prominent In New Google Places SERP!

Nov 3, 2011 | 3,099 views | by Navneet Kaushal
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Google's road to local has just been altered, and the local search stakes have been raised by the search engine in Google Places. These changes in the local results SERPs on Google search was announced by Google recently.

The Evolving Local Search – Infographic!

Oct 25, 2011 | 2,053 views | by Navneet Kaushal
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It is time to capitalize on the local search. With mobile usage increasing and several other behavioral changes among the consumers, local search is a big business opportunity now. MDG Advertising has prepared an ifographic on the same titled – "Local Search Evolved", here it is:

LocalSearch The Evolving Local Search   Infographic!

Do you agree with the observations on this infographic? Share your views below.