After 6 years Microsoft and Yahoo have once again renewed their search partnership with few changes.
Firstly, Yahoo will now have greater freedom to explore other search platforms. In the past, Yahoo was rumored to be seeking a partnership with Google, and under the new terms, Microsoft and Yahoo’s partnership will no longer be exclusive for mobile and desktop. This new agreement will also help Yahoo to continue to serve Bing ads on desktop and mobile, as well as use Bing search results for the majority of its desktop search traffic, though the exact number was undisclosed.
Both Google & Microsoft are high-on Christmas preparations. The two leading search engine companies have launched their Santa tracking tools.
The Microsoft powered Santa tracker is available at noradsanta.org and Google powered Santa tracker can be found at google.com/santatracker .
Here's an excerpt from Google:
News is around that Microsoft is looking at encrypting its Internet traffic, including the search results. According to the Washington Post, the move could be in response to NSA's spying controversy, where it was believed that NSA got an access to Microsoft's global communication links.
Ever since Google has encrypted all the searches, the phenomenon of encrypted search has gained a lot of popularity.
Microsoft is planning to make Bing profitable in the next several years, by enhancing the precision and relevance level of the service offered by the search engine.
Bing has already started that initiative by giving data and information, such as flight data, product results, sports information, etc. However, such information are being provided by Google as well, and so Bing has not been able to meet its objective yet.
The Microsoft website has been flooded with messages from unhappy Hotmail users who are complaining of missing e-mails in their account. There seems to be a new bug that deleted e-mails from the users' inboxes. A lousy way to begin a year for the Hotmail users.
MSNBot will be renamed to BingBot on 1st October this year, as said by the Bing Search Blog
The whole Microsoft's Bing team has been busy in testing the beta bot since November of last year. With effect from 1st October, this beta label would be removed from the Bot and it would be renamed as BingBot.
Yahoo! has filed a document with SEC saying that Microsoft failed to finalize the deal by October 27, 2009. Although, there is a statement in the document saying that progress was being made.
Here's the extract:
Microsoft has launched their Mobile Behavioral Targeting Solution, which means all of the powerful behavioral targeting options, categories and segments that were previously available on their online properties will now be available to buyers of their mobile display inventory.
Mobile behavioral targeting will help the advertisers reduce their advertising waste and refine their ROI of their mobile ad campaigns by targeting the consumers who are interested in various product categories. Popular advertiser categories such as Retail, Technology, Travel, Automotive, Financial Services, Health, Lifestyle and more are available for purchase.
In an attempt to encourage searchers to use Bing more, Microsoft has come up with a great idea recently. Microsoft announced a “Bing stimulus package”, which is a Cashback program as per which searchers will get cashback rewards as high as 50 percent upon purchasing products from select merchants. The cashback offer starts 10 August for a limited time.
Microsoft Advertising, along with other ad agencies is taking part in a contest named, “The Big Ad Gig” . The contest will feature eight contestants competing for a job at a top ad agency. The New York Times Building will host the contest at 10:00 AM on Thursday, September 24, in conjunction with Advertising Week 09.