Panama

Resetting Your Geo-targeting Panama Market

Jul 9, 2007 | 3,915 views | by Navneet Kaushal
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images2.thumbnail Resetting Your Geo targeting Panama MarketSadly, UK Panama advertisers cannot advertise on US Panama unless you create a US-based account and vice-versa, as Webmaster World reports. Within the country is another story, as Search Engine Round table suggests:

“To target prospective customers by state, province, or territory:

  1. Click the Specific Regions button. The Target By dropdown list is displayed.
  2. Select State/Province/Territory. The states, provinces, and territories within your market are listed below.

Yahoo! Begins Experimenting Panama In UK

May 30, 2007 | 4,842 views | by Navneet Kaushal
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A Webmaster at SERoundTable reports a mail he received which says Yahoo! Has begun experimenting with Panama in UK.

Announcing the testing of Panama, Yahoo's contextual search advertising platform in UK, the letter said, "We constantly test new implementations and matching technologies. To help ensure we launch our new ranking model successfully we have started running a limited test across our UK advertiser listings in which the display order of Sponsored Search listings in some keyword markets is based on factors other than bid."

Translating Google AdWords To Yahoo! Panama

May 10, 2007 | 4,195 views | by Navneet Kaushal
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Not as easy as ABC, but a little more systematic than that is the process of converting Google AdWords Campaign into Yahoo Panama. GotAds gives a list of uncomplicated steps for those interested.

New Google AdWords Interface Inspired By Panama

Apr 21, 2007 | 4,766 views | by Navneet Kaushal
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The new Google AdWords Account Snapshot Beta is so much inspired by the Yahoo! Panama’a admin that it looks like a copy. It has been reported by Dan London and Loren Baker.

google adwords snapshot New Google AdWords Interface Inspired By Panama

ysm dashboard New Google AdWords Interface Inspired By Panama

Coming from Google, this is a nice compliment for Panama. As per originality, it has never been a concern for the search engines. In fact, much worse had happened when Yahoo!, MSN and Google were experimenting with sponsored ad placements.  

Yahoo! Panama Bags Viacom Ad Deal

Apr 11, 2007 | 3,647 views | by Navneet Kaushal
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Yahoo! New ad serving system Panama bagged a big catch today, reports Market Watch. Yahoo! has entered into a multi-year agreement to provide all the advertising for Viacom's Web sites, including sponsored search and contextual ads.

The agreement shuts Google out of at least 33 of Viacom's most-important online entertainment sites, including MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com. Financial terms of the deal, which could be expanded to 140 more sites, were not disclosed.

Panama Surge Continues: 20% Revenue Growth Projected!

Mar 28, 2007 | 3,959 views | by Navneet Kaushal
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Panama was launched amid huge expectation, both on the part of Yahoo! and publishers. Yahoo! was fast losing out in the search and advertisement market to Google. Publishers, who still hadn’t lost hope with Yahoo!’s failure to launch Panama still hoped for some wonder product.

Panama To be Launched In UK/Europe Within Three Months!

Mar 23, 2007 | 3,384 views | by Navneet Kaushal
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Yahoo’s Panama has been quite a success in USA. So much so that it was seen as Yahoo’s dark horse which will single handedly narrow the gap with Google. Though, that is less likely to happen anticipation for the new platform across the Atlantic, in Europe has not dampened.

Jensense
has reported that Panama will be launched in UK/Europe Q02, which is within three months after March, 2007. The supposed source of the information is Andrew Buckman – EU Product Director for Yahoo Search Marketing – who spoke at Seodays. Jensense also informs that YPN will follow Panama but with a time lag.  

5/5 Quality Score In Yahoo! Search Marketing

Mar 14, 2007 | 4,987 views | by Navneet Kaushal
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Barry on Search Engine Roundtable has informed about a  WebmasterWorld thread which inquires the possibility of achieving a perfect 5/5 quality score in Yahoo!'s  Panama Platform.

Panama Gets Encouraging Initial Feedback: Things Looking Up For Yahoo!

Mar 9, 2007 | 3,330 views | by Navneet Kaushal
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Finally, Yahoo! has a reason to celebrate. Kevin Newcomb of Search Engine Watch has reported that initial results for Yahoo! Panama has been encouraging. The new ad platform has performed well for the big marketers and provided quality results to searchers too.

Yahoo! Panama: What Everybody Ought To Know About It

Mar 6, 2007 | 8,236 views | by Navneet Kaushal
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With the end of 2006 Yahoo! officially uncovered the commonly known Panama Update. Since that time the accounts are being upgraded from the older systems to this fresh system. Not all the accounts have been upgraded, however, it is expected the task would be full and finally accomplished by the end of march, approximately. Yahoo! Panama is definitely a welcome change.