Google has announced that the advertisers will be able to customize the AdWords columns they want to see in the reports.
Google said it is "introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see." The newly introduced custom columns can become part of campaign or ad group reports. Information within the reports can be sorted, filtered and also downloaded.
In what it terms as a ‘holiday season special’ roll out, Bing has added sitelink extensions to its results. Now advertisers can link users to their specific landing pages as a part of Paid search campaigns on both Bing and Yahoo. These extensions are available for US advertisers only and at campaign-level, and allow the advertisers to add 10 sitelinks in a campaign.
Web marketers using Google AdWords would agree that to get the maximum ROI, monitoring your PPC campaign constantly is a must requirement. PPC specialists spend hours monitoring keyword performances, clicks and conversions and have to tweak keywords and bids so that their campaign delivers the maximum output. People opt to rely on PPC management tools because it can be quite tough to keep track of multiple project campaigns running on hundreds of keywords. There are a number of PPC management tools available on the Internet and one of them is WordWatch.
A latest Google study has declared that paid search ads give you a 89% incremental lift in traffic. Now this is much more than traffic one expects from organic search. This study has been conducted by Quantitative Management Team at Google, and claims that paid search ads are much more effective This study also lays to rest any claims that the Paid search ads cannibalize organic traffic.
Pay Per Click or PPC advertising campaign is considered to be the quickest-affordable and the most effective way of online promotions. They require a proper strategy to be formatted so that they capture the audience's attention and pull them towards your business. This keyword based form of advertising is highly effective, but will it work for you? Should you also take up a PPC campaign? If these are the questions on your mind, then, here are a few pointers on When should you invest in Pay Per Click Campaign:
The IAMAI (Internet and Mobile Association of India) and IMRB's joint report Internet said that 71 million people claimed to have used Internet in 2009. Internet penetration in India's rural areas is expected to grow by 96% in 2011. Around 69% of the rural users are currently aware of the Internet as opposed to 16% (last year's projection). The rise in the Internet users in India is also expected to reach up to 98% by the end of 2011.
In this economic contingency, there is no such area that is not affected by the financial shakeout. How can Search Engine Marketing be left out? The effects are ofcourse, negative. According to The Wall Street Journal SEM weakened 8 percent in Q4 2008.
This toolbar will allow the user to display some of the basic key performance indicators.
These performance indicators would be displayed at the bottom of the browser.
This is what the semvironment blog has to say on the issue:
- Double Click this toolbar for your stats to update – it may take 60 seconds to update depending on the size of your account. The data you see will be for today only.
At the Yahoo! Search Marketing Blog, Noah Belson of the Yahoo! Content Quality Analysis team has posted what is to be described as a detailed definition of a good click-through rate.
It is a well known fact that, the click-through rates are campaign dependent and the results vary from campaign to campaign. The CTR is also keyword dependent, meaning that every campaign's CTR would differ and would be entirely dependent on the keywords used. The placing and the rating of your advertisement also directly affect your click through rate.
A recent study by Clickforensics revealed that the Click fraud phenomenon showed a hike of 15% this year compared to the last year. Not only the increase, but the trend too is alarming.
Apparently, this type of a cyber fraud can be found all over the world but in some countries it is rampant. India ranks at number one by contributing 4.3 percent, followed by Germany with 3.9 percent and South Korea with 3.7 percent, as the Clickforensics study reveals.