Pay Per Click

Custom Columns Added By Google AdWords!

Dec 11, 2014 | 884 views | by Ritu Sharma
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Google has announced that the advertisers will be able to customize the AdWords columns they want to see in the reports.

Google said it is "introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see." The newly introduced custom columns can become part of campaign or ad group reports. Information within the reports can be sorted, filtered and also downloaded.

Bing Launches Sitelink Extensions in PPC Ads!

Oct 15, 2012 | 1,612 views | by Navneet Kaushal
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In what it terms as a ‘holiday season special’ roll out, Bing has added sitelink extensions to its results. Now advertisers can link users to their specific landing pages as a part of Paid search campaigns on both Bing and Yahoo. These extensions are available for US advertisers only and at campaign-level, and allow the advertisers to add 10 sitelinks in a campaign.

Bing Site Bing Launches Sitelink Extensions in PPC Ads!

WordWatch Review by PageTraffic Buzz: PPC Tool Lacks Impact!

Sep 29, 2012 | 3,148 views | by Navneet Kaushal
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Web marketers using Google AdWords would agree that to get the maximum ROI, monitoring your PPC campaign constantly is a must requirement. PPC specialists spend hours monitoring keyword performances, clicks and conversions and have to tweak keywords and bids so that their campaign delivers the maximum output. People opt to rely on PPC management tools because it can be quite tough to keep track of multiple project campaigns running on hundreds of keywords. There are a number of PPC management tools available on the Internet and one of them is WordWatch. 

PPC Ads Do Not Cannibalize Organic Traffic- Google Study!

Jul 27, 2011 | 2,341 views | by Navneet Kaushal
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A latest Google study has declared that paid search ads give you a 89% incremental lift in traffic. Now this is much more than traffic one expects from organic search. This study has been conducted by Quantitative Management Team at Google, and claims that paid search ads are much more effective This study also lays to rest any claims that the Paid search ads cannibalize organic traffic.

When to Invest in Pay Per Click (PPC)!

Jul 22, 2011 | 2,566 views | by Navneet Kaushal
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Pay Per Click or PPC advertising campaign is considered to be the quickest-affordable and the most effective way of online promotions. They require a proper strategy to be formatted so that they capture the audience's attention and pull them towards your business. This keyword based form of advertising is highly effective, but will it work for you? Should you also take up a PPC campaign? If these are the questions on your mind, then, here are a few pointers on When should you invest in Pay Per Click Campaign:

PPC Advertising In India – Past Perfect, Future Promising!

Apr 21, 2011 | 2,246 views | by Navneet Kaushal
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ppc PPC Advertising In India – Past Perfect, Future Promising!

The IAMAI (Internet and Mobile Association of India) and IMRB's joint report Internet said that 71 million people claimed to have used Internet in 2009. Internet penetration in India's rural areas is expected to grow by 96% in 2011. Around 69% of the rural users are currently aware of the Internet as opposed to 16% (last year's projection). The rise in the Internet users in India is also expected to reach up to 98% by the end of 2011.

Recession In SEM- Search Spending Declines 8 Percent in Q4!

Jan 20, 2009 | 2,373 views | by Navneet Kaushal
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In this economic contingency, there is no such area that is not affected by the financial shakeout. How can Search Engine Marketing be left out? The effects are ofcourse, negative. According to The Wall Street Journal SEM weakened 8 percent in Q4 2008.

Now PPC Management Via Firefox!

Oct 6, 2008 | 2,099 views | by Navneet Kaushal
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This toolbar will allow the user to display some of the basic key performance indicators.

These performance indicators would be displayed at the bottom of the browser.

img1 Now PPC Management Via Firefox!

This is what the semvironment blog has to say on the issue:

  • Double Click this toolbar for your stats to update – it may take 60 seconds to update depending on the size of your account. The data you see will be for today only.

A Good Click-Through Rate!

Aug 4, 2008 | 3,336 views | by Navneet Kaushal
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At the Yahoo! Search Marketing Blog, Noah Belson of the Yahoo! Content Quality Analysis team has posted what is to be described as a detailed definition of a good click-through rate.

It is a well known fact that, the click-through rates are campaign dependent and the results vary from campaign to campaign. The CTR is also keyword dependent, meaning that every campaign's CTR would differ and would be entirely dependent on the keywords used. The placing and the rating of your advertisement also directly affect your click through rate.

India Ranks Number One For Click Frauds!

Feb 26, 2008 | 3,927 views | by Navneet Kaushal
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A recent study by Clickforensics revealed that the Click fraud phenomenon showed a hike of 15% this year compared to the last year. Not only the increase, but the trend too is alarming.

Apparently, this type of a cyber fraud can be found all over the world but in some countries it is rampant. India ranks at number one by contributing 4.3 percent, followed by Germany with 3.9 percent and South Korea with 3.7 percent, as the Clickforensics study reveals.