MIVA has launched the MIVA Monetization Center which enables webmasters and publishers different options to monetize their website. The new pay per click service actually comprises of three different kinds of ads on their site. These are:
Content Ads:
This contextual ads score over similar offerings from Google and Yahoo! by offering the publishers an option to specify keywords for placement of relevant ads.
Many Microsoft adCenter advertisers have reported having received mails saying that their campaigns may undergo an editorial audit. One of the members at WebmasterWorld Forums reported that:
hhh, i just received an email from AdCenter that my campaigns 'may' undergo an editorial audit. Is this based on what? a random audit?
PS: earlier in the day , there was another email welcoming me to 'contents' network. 
Google has updated its AdSense policies which have only gotten more sterner for the publishers. Publishers will get affected a lot by this change.
There was a time when search ads on search engines such as Google, Yahoo! and others was a powerful marketing tool for small and medium online retailers to directly reach their customers and make large and quick bucks. But now the story has changed drastically with coming of big brands such as Best Buy Co, Zale Corp and many more who are investing large bucks in search ads. This has led online buyers to the big companies which they know instead of clicking on ads and purchasing from small and unknown retailers. The price per click on the search ads have gone by 31% in a year. The result is small merchants are going back to the traditional source of advertising – print and radio. They are buying less keywords and phrases and trying out ads on sites like YouTube, MySpace besides giving ads on blogs and niche shopping sites. But for now Google and Yahoo! are not worried as the big brands are pouring enough money in search making up for loss suffered from small merchants.
Got the feeling that your marketing attempts are not bearing results? Microsoft adCenter is doing a webcast which may assist you in developing adds that attract the audience you are looking for. The session is said to be power packed with “ real-world examples of successful advertising campaigns that have benefitted from the powerful demographic-targeting capabilities.” The timings of the webcast will be 8:30am pacific time (US & Canada) on Wednesday, January 17, 2007. The duration will be limited to one hour. It would be presented by Laura Galante, the Media Specialist, Microsoft Corporation, and Kevin McCabe, the Marketing Manager, Microsoft Corporation.
MIVA Inc, a search marketing company has entered into a two-year ad deal with Google. MIVA will use its websearch and AdSense services exclusively for approved web sites and applications. However, financial details of the deal is not divulged by the companies.
The search marketing company has signed the recent deal after terminating an earlier advertising deal with Yahoo!. It has decided to use Google's search and ad services to the approved sites from its MIVA Direct Inc. subsidiary.
Li Ge, a graduate student of the University of Louisville has bagged a grant of $149,923 to boost his research work on data mining and click-fraud detection. The National Science Foundation(NSF) has awarded the grant to Li Ge.
Li Ge has been working on his project 'Collaborative Click Fraud Detection and Prevention System' since May 2005. The primary objective of this project is develop a new model to track actual, real-time user behavior in efforts to detect fraudulent clicks. The NSF research grant will cover his research expenses through December 2007.
Yahoo! has been inviting U.S. advertisers to upgrade their accounts to the redesigned Sponsored Search platform. These invitations will continue over remaining of this year through early next year. However, if you wish to upgrade to the new platform early, then you can still submit your request. The request form can be filled here
A post at Official Google Webmaster Central Blog informs that Google has updated their third party program and websites information.
The tools has various options that help to generate a Sitemap easily. These include Programs/Code Snippets, Content Management Systems and Other Plugins, Downloadable Tools, Online Generators.
Google has made some minor changes to its AdWords CPC pricing following complaints of automatic keyword drops into the "inactive keywords" bucket. Google has rounded many of the minimum CPC amounts in order to refrain them from appearing as rather odd amounts. This is a very small change no doubt, but it's sure to give some relief to the advertisers who are now complaining of reeping less traffic.
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