Real time version of Penguin 4.0 will be released by the end of this year. Gary Illyes tweeted that he expects the update to happen in December 2015.
This Penguin update is expected to be real-time which mean Google will update the algorithm in real-time continuously. After 4.0, Penguin Updates will not be released on specific dates. If Google detects spammy links on a website, Penguin will impact it. Once the spammy links are removed and Google picks that up, site will come out of Penguin.
If you haven’t cleaned up your links for the next Penguin update, you still have time to do so.
In a Tweet response to a query "If my disavow file were an icicle & it fell in the arctic, would it be too late for a Penguin to hear it? " , Google’s Gary Illyes said: "no, it's not too late."
There have been no confirmed updates or data refreshes for both the Panda and Penguin algorithms since 2014. Yesterday in a Google Hangout, it was addressed that the algorithms are not updating regularly, and that someone at Google has to push them out manually.
Google’s John Mueller said, “I think both of those algorithms [Panda and Penguin] currently are not updating the data regularly. So that is something for both of them, where we kind of have to push the updates as well.”
A Google spokesperson has revealed that it will now be providing Penguin algorithm updates on a constant basis, by optimizing as it proceeds further. The spokesperson send marketing website Search Engine Land’s Barry Schwartz the following statement regarding recent queries about the holiday Penguin updates:
“That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.”
From the time of Google’s Florida update in the month of November, 2003, it has upheld an unofficial but staunch promise not to tamper with the Google ranking algorithm at the time of the holiday season. The massive rise in the number of Penguin Updates this year has heralded a never before seen change in Google’s unofficial policy of no updates during the holiday season.
A lot of conversations have centered on Penguin 3.0, the latest update from Google and its slow roll-out emanating over the last few weeks.
A huge spike was observed over Thanksgiving and Google confirmed it. On December 3rd, John Mueller from Google answered 2 queries pertaining to Penguin at a Google+ hangout.
The shifts and changes in search results noted throughout the industry on Thanksgiving day were the result of Penguin 3.0, the refresh that started rolling out 6 weeks ago. The news was confirmed by Search Engine Roundtable.
When the Google Penguin 3.0 was rolled out, John Mueller told that he expected to see rankings begin to start to settle down in a couple of week's time. However, in the recent Google Webmaster Help Hangout, Mueller told that the update is still operational.
Based on Mueller's comments, webmasters expected the Penguin 3.0 update to have been over by last Friday, but there are clear movements in the rankings in various marketplaces, on the 18th day also.
The much awaited Penguin update was rolled out last week and webmasters are hoping that they will either recover from the penalty or lose ranking, if have even deviated slightly from the Penguin rules.
It's not just us who are surprised by the not-so-bitter impact that Penguin 3.0 has brought, the entire web world is making speculations about the update that has taken more than a year to create. All the guess work related to Penguin seems right now.
A Penguin 3.0 algorithm update was rolled out last weekend; more than a year after the last Penguin update came.
Impact of the update was noticed in Google search results late Friday night. However, SEO industry is unsure about the changes the update will cause in the search rankings. We analyzed the rankings of sites we manage after Penguin 3.0 update and did not find anything to suggest any of them got hit by the algorithm refresh. However we did found increase in rankings for almost all clients of ours.