Google may launch a refresh of Penguin algorithm as early as sometime next week, said the search engine giant’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, at Search Marketing Expo East.
This is a major re-write of the algorithm Google has been working on for almost a full year to release. Google is confident that the refreshed Penguin will be a delight for webmasters as well as users.
If your site is suffering from a Penguin penalty, Google says you can only recover when it runs the algorithm again. In response to a question posted in the Webmaster Central Help Forum asking “Can a site really recover without Google doing another Penguin update? Is there a definitive answer?” Google’s John Mueller replied, “Yes, assuming the issues are resolved in the meantime, with an update of our algorithm or its data, it will no longer be affecting your site.”
In a recent Webmaster Central hangout on Google Plus, John Mueller was asked whether the Google Penguin update could be pushed into the search results to allow the affected ones to see whether they have recovered even a bit. Mueller answered that the update is not ready to be rolled out yet.
Google has confirmed the release of Penguin 2.1, the spam fighting algorithm. Since, the update is an improved version of Google's Penguin 2, Google has named it 2.1.
Matt Cutts, head of Google spam team shared the news of the update on Twitter saying that it would impact 1 percent of all the searches.
If your website has been hit by Penguin, the disavow tool from Google can be your savior. Matt Cutts in a tweet confirmed that despite rumors around that disavow tool won't help for Penguin, it will be of help to webmasters.
Here's the tweet:
Webmasters and SEOs are back on their work of analyzing how Penguin 2 update, which is now live has impacted their websites.
Google on the other hand is also assessing things on the basis of how the updated has impacted search results, quality of search, and searcher's satisfaction. The search giant is also looking out for more ways to analyze the situation.
Google Penguin 2 is rolled out and within 24 hours, the list of a few websites who have lost badly in the battle to save their rankings is out! The common categories being hit include game sites, porn sites, and some of the big brands like Dish.com, CheapOair, and the Salvation Army.
For long, webmasters have been keeping an eye on every activity related to Penguin update. Matt Cutts has finally put an end to all the rumors and assumptions related to the update by officially announcing the roll out of Penguin 2.0 on 22 March, 2013, late afternoon on "This Week in Google".
"It's gonna have a pretty big impact on web spam", is what Matt Cutts said on the show.
Matt Cutts in the latest video has clarified that Black Hat & Link Spammers have lesser chances of showing up in search results after summer.
Matt addressed 10 points in his answer to the question, "What should we expect in the next few months in terms of SEO for Google?"
Let's take a quick look at the suggestions Matt has given to improve search results.
Matt Cutt, one of Google's most noted engineer and Head of Search Spam informed everyone about the upcoming updates in Google's Penguin algorithms, Google's Panda algorithms as well as the new link network targets. The update announcements were made during the SMX West panel 2013.