A Google spokesperson has revealed that it will now be providing Penguin algorithm updates on a constant basis, by optimizing as it proceeds further. The spokesperson send marketing website Search Engine Land’s Barry Schwartz the following statement regarding recent queries about the holiday Penguin updates:
“That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.”
From the time of Google’s Florida update in the month of November, 2003, it has upheld an unofficial but staunch promise not to tamper with the Google ranking algorithm at the time of the holiday season. The massive rise in the number of Penguin Updates this year has heralded a never before seen change in Google’s unofficial policy of no updates during the holiday season.
A lot of conversations have centered on Penguin 3.0, the latest update from Google and its slow roll-out emanating over the last few weeks.
A huge spike was observed over Thanksgiving and Google confirmed it. On December 3rd, John Mueller from Google answered 2 queries pertaining to Penguin at a Google+ hangout.
The shifts and changes in search results noted throughout the industry on Thanksgiving day were the result of Penguin 3.0, the refresh that started rolling out 6 weeks ago. The news was confirmed by Search Engine Roundtable.
When the Google Penguin 3.0 was rolled out, John Mueller told that he expected to see rankings begin to start to settle down in a couple of week's time. However, in the recent Google Webmaster Help Hangout, Mueller told that the update is still operational.
Based on Mueller's comments, webmasters expected the Penguin 3.0 update to have been over by last Friday, but there are clear movements in the rankings in various marketplaces, on the 18th day also.
The much awaited Penguin update was rolled out last week and webmasters are hoping that they will either recover from the penalty or lose ranking, if have even deviated slightly from the Penguin rules.
It's not just us who are surprised by the not-so-bitter impact that Penguin 3.0 has brought, the entire web world is making speculations about the update that has taken more than a year to create. All the guess work related to Penguin seems right now.
A Penguin 3.0 algorithm update was rolled out last weekend; more than a year after the last Penguin update came.
Impact of the update was noticed in Google search results late Friday night. However, SEO industry is unsure about the changes the update will cause in the search rankings. We analyzed the rankings of sites we manage after Penguin 3.0 update and did not find anything to suggest any of them got hit by the algorithm refresh. However we did found increase in rankings for almost all clients of ours.
Google may launch a refresh of Penguin algorithm as early as sometime next week, said the search engine giant’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, at Search Marketing Expo East.
This is a major re-write of the algorithm Google has been working on for almost a full year to release. Google is confident that the refreshed Penguin will be a delight for webmasters as well as users.
If your site is suffering from a Penguin penalty, Google says you can only recover when it runs the algorithm again. In response to a question posted in the Webmaster Central Help Forum asking “Can a site really recover without Google doing another Penguin update? Is there a definitive answer?” Google’s John Mueller replied, “Yes, assuming the issues are resolved in the meantime, with an update of our algorithm or its data, it will no longer be affecting your site.”
In a recent Webmaster Central hangout on Google Plus, John Mueller was asked whether the Google Penguin update could be pushed into the search results to allow the affected ones to see whether they have recovered even a bit. Mueller answered that the update is not ready to be rolled out yet.