Google has confirmed the release of Penguin 2.1, the spam fighting algorithm. Since, the update is an improved version of Google's Penguin 2, Google has named it 2.1.
Matt Cutts, head of Google spam team shared the news of the update on Twitter saying that it would impact 1 percent of all the searches.
If your website has been hit by Penguin, the disavow tool from Google can be your savior. Matt Cutts in a tweet confirmed that despite rumors around that disavow tool won't help for Penguin, it will be of help to webmasters.
Here's the tweet:
Webmasters and SEOs are back on their work of analyzing how Penguin 2 update, which is now live has impacted their websites.
Google on the other hand is also assessing things on the basis of how the updated has impacted search results, quality of search, and searcher's satisfaction. The search giant is also looking out for more ways to analyze the situation.
Google Penguin 2 is rolled out and within 24 hours, the list of a few websites who have lost badly in the battle to save their rankings is out! The common categories being hit include game sites, porn sites, and some of the big brands like Dish.com, CheapOair, and the Salvation Army.
For long, webmasters have been keeping an eye on every activity related to Penguin update. Matt Cutts has finally put an end to all the rumors and assumptions related to the update by officially announcing the roll out of Penguin 2.0 on 22 March, 2013, late afternoon on "This Week in Google".
"It's gonna have a pretty big impact on web spam", is what Matt Cutts said on the show.
Matt Cutts in the latest video has clarified that Black Hat & Link Spammers have lesser chances of showing up in search results after summer.
Matt addressed 10 points in his answer to the question, "What should we expect in the next few months in terms of SEO for Google?"
Let's take a quick look at the suggestions Matt has given to improve search results.
Matt Cutt, one of Google's most noted engineer and Head of Search Spam informed everyone about the upcoming updates in Google's Penguin algorithms, Google's Panda algorithms as well as the new link network targets. The update announcements were made during the SMX West panel 2013.
Google is known for shaking things up around the holidays and the search engine has done it again. The Halloween month has seen 3 updates till now – the Panda refresh, the EMD update and the latest one being the Penguin 3 rolled out on the 5th of October.
Google's Distinguished Engineer Matt Cutts has responded on Twitter confirming what is believed about the purpose of the Penguin update – work against unnatural links. Matt said, "Links are a Primary Area to Monitor" on Twitter and this has substantiated the SEOs belief that the Penguin is a link based algorithm.
The head of Google’s anti-spam team- Matt Cutts has revealed the company’s plans to continue testing the Penguin update and giving out ‘jolts’ in the next few months. Speaking at the SES San Francisco, Matt also said that the Panda algorithm will also be at play every month but on a much muted and minor level.
The Penguin can Still Whack Hard