Penguin

It was a dark day for search professionals when Google rolled out the Penguin Update on April 24th. SEOs are working nonstop to gather the reasons their sites have lost their rankings and what can they do to recover. Google said that the update was against webspam; and the sites with ‘unnatural’ links and had been over optimized were hit.  We have been sifting through the internet looking for ways of Penguin recovery and have brought before you what we think can help you in getting back on your feet after the Penguin’s peck.

On April 24th, Google rolled out the Penguin Update and the webmasters affected have been sleeplessly trying to understand what is wrong with their site and how can they recover from it. The Penguin is targeted against ‘over-optimization’ of pages, against webspam. While we did give out some useful tips for Penguin recovery, but the solution of the problem lies in its cause: Why were you hit by the Penguin.

Searchmetrics has updated their list of top losers from the Google Penguin update that happened last week. Here is the list of those hardest hit, and are working on ways to recover from the Penguin update.

Searchmetrics had earlier released a list of winners and losers of the Penguin update (then called the webspam update), but it was deemed inaccurate by Google’s Matt Cutts. He said that the ranking fluctuations were due to a Panda 3.5 rolled out on April 19th.

On April 24th, Google rolled out its new Penguin Update targeted at webspam. This algorithm update has been designed to tweak out the spammy pages (where there was keyword stuffing, unnatural linking or cloaking in clear violation of Google’s quality guidelines). The update has been fully rolled across all data centers and it can be safely said that the Penguin is fully live. Google’s Matt Cutts even Tweeted a picture about the two “stuffed workers” fighting poor quality sites in search results- the Panda and the Penguin.

Google launched the Penguin Update targeting webspam earlier this week. If your site got hit, but you think your site is scores away from webspam, then you can file an appeal with a new feedback form, that has been provided by Google.

For those innocent of webspam

The Webspam Update which Google launched on 24th April, is now ‘officially’ known as the Penguin Update.

Google announced about the update on the Webmaster blog – “In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.”