The buyable pins introduced by Pinterest are now accessible to iPad and iPhone users in the U.S. This has provided the marketers with a popular platform to sell their wares. Renowned brands like Macy’s, Neiman Marcus and Nordstrom have joined Pinterest.
Other noteworthy brands that are making use of the buyable pins feature, are the clients of Demandware, like Gardener’s Supply Co. and Michael’s. Shopify stores like Poler Outdoor Stuff and SOBU also add to the list.
Search has become easier on Pinterest now! The social media site has more streamlined search suggestions to find the pins and users the searcher is looking for.
When one starts typing in Pinterest’s search box, the system will populate the box with most closely related suggestions. Top pinners will be indicated with a checkmark. This resembles popular social media sites like Facebook and Twitter. This is quite different from the time when search results would be stuffed with filter settings for pins, users, and boards.
Pinterest is on the verge of becoming even more commercial. The company has announced that they will be enabling the users in the United States to buy directly from Pinterest’s network with “Buyable Pins.”
This move had been speculated for long for the most product friendly of the social networks. In a report, comScore also quoted that Pinterest has around 70 million monthly active users and they are apparently eager to buy the stuff they see.
Pinterest is enhancing their search results to include and attract more male users. According to reports, they are changing their search to feature more “gender neutral” results.
As revealed by a new study, Pinterest has witnessed maximum rise in the percentage of active users, making itself one of the fastest growing social network in 2014.
GlobalWebIndex conducted a survey of internet users aged 16-64 worldwide (except China). The results show that Pinterest has gained 97 percent more active users year-on-year, narrowly beating Tumblr, which has seen 95 percent growth in active users, securing second position. The other three social media sites which have topped the charts by rounding up the top 5 positions are Instagram (+47 percent), LinkedIn (+38 percent) and YouTube (+13 percent).
Following a successful beta launch of Promoted Pins, introduced around 8 months ago, Pinterest has made an announcement to provide US users the capability of being able to use this advertising unit.
Commencing January 1st 2015, “reservation based” Promoted Pins will be accessible for all US users at a CPM. Below are some of the advantages of Promoted Pins, on the basis of data gathered from the beta launch:
Pinterest has taken a step closer to becoming a social media advertising hub by launching new real-time analytics tools for business accounts. Based on the monthly data, analytics will show whether you are trending up or down. They will display:
- Average daily impressions
- Average monthly engagements
- Average daily viewers
- How many monthly viewers
- Top pin impressions which include repins, clicks, impressions, and likes
Not even a month after introducing the new category pages and follow button, Pinterest is once again ready for some action with a new messaging feature. Pinterest announced in a blog post, the messaging feature will let users have private conversations with friends (both one-on-one and group chats) about particular pins.
According to an analysis by markets and analytics provider Piqora, the Pinterest referral traffic increased the e-commerce revenue by 67% from January to June 2014. The study was conducted on 400 Piqora customers. Not only this, the average value of e-commerce orders and the conversion rate also increased at 8.3% and 4% respectively. These increases represent hundreds of dollars in incremental value for large e-commerce brands active on Pinterest.
Pinterest has updated its category pages with an entirely new selection of related interests. You can also follow certain categories for getting Pins from other users with the same interests right at your home feed.