Pinterest will now notify users of any price drop on their favorite Buyable Pins.
These notifications will be sent through Pinterest mobile app or email, depending upon the preferences set by the users. According to Pinterest, more than one million Buyable Pins show daily price drops.
All US businesses will be able to buy Promoted Pins from January. Pinterest has opened Promoted Pins with limited access to partners only in January 2015. The native ad units were given access to mostly small and medium business but now all US advertisers will be able to make use of these advertising tools.
Tim Kendall, Pinterest’s monetization cheif said in an interview to USA Today, “The business is scaling very rapidly,”
Pinterest has announced its new visual search tool to search for something you can’t describe in words.
When you see a pin that shows something you want to know more about, simply tap the search tool in the corner. Select the item in the Pin that you like and you will see more similar Pins.
It’s now easier for Pinterest users to locate their favorite spots. In an official announcement, Pinterest said: “Starting today, we're making it even easier to see your favorite spots on a map: Now location info will be added automatically to Pins. That means almost 7 billion Pins will have helpful details, like phone numbers, addresses and store hours. We’ve also built in some handy new extras.”
The buyable pins introduced by Pinterest are now accessible to iPad and iPhone users in the U.S. This has provided the marketers with a popular platform to sell their wares. Renowned brands like Macy’s, Neiman Marcus and Nordstrom have joined Pinterest.
Other noteworthy brands that are making use of the buyable pins feature, are the clients of Demandware, like Gardener’s Supply Co. and Michael’s. Shopify stores like Poler Outdoor Stuff and SOBU also add to the list.
Search has become easier on Pinterest now! The social media site has more streamlined search suggestions to find the pins and users the searcher is looking for.
When one starts typing in Pinterest’s search box, the system will populate the box with most closely related suggestions. Top pinners will be indicated with a checkmark. This resembles popular social media sites like Facebook and Twitter. This is quite different from the time when search results would be stuffed with filter settings for pins, users, and boards.
Pinterest is on the verge of becoming even more commercial. The company has announced that they will be enabling the users in the United States to buy directly from Pinterest’s network with “Buyable Pins.”
This move had been speculated for long for the most product friendly of the social networks. In a report, comScore also quoted that Pinterest has around 70 million monthly active users and they are apparently eager to buy the stuff they see.
Pinterest is enhancing their search results to include and attract more male users. According to reports, they are changing their search to feature more “gender neutral” results.
As revealed by a new study, Pinterest has witnessed maximum rise in the percentage of active users, making itself one of the fastest growing social network in 2014.
GlobalWebIndex conducted a survey of internet users aged 16-64 worldwide (except China). The results show that Pinterest has gained 97 percent more active users year-on-year, narrowly beating Tumblr, which has seen 95 percent growth in active users, securing second position. The other three social media sites which have topped the charts by rounding up the top 5 positions are Instagram (+47 percent), LinkedIn (+38 percent) and YouTube (+13 percent).
Following a successful beta launch of Promoted Pins, introduced around 8 months ago, Pinterest has made an announcement to provide US users the capability of being able to use this advertising unit.
Commencing January 1st 2015, “reservation based” Promoted Pins will be accessible for all US users at a CPM. Below are some of the advantages of Promoted Pins, on the basis of data gathered from the beta launch: