Pinterest has taken a step closer to becoming a social media advertising hub by launching new real-time analytics tools for business accounts. Based on the monthly data, analytics will show whether you are trending up or down. They will display:
- Average daily impressions
- Average monthly engagements
- Average daily viewers
- How many monthly viewers
- Top pin impressions which include repins, clicks, impressions, and likes
Not even a month after introducing the new category pages and follow button, Pinterest is once again ready for some action with a new messaging feature. Pinterest announced in a blog post, the messaging feature will let users have private conversations with friends (both one-on-one and group chats) about particular pins.
According to an analysis by markets and analytics provider Piqora, the Pinterest referral traffic increased the e-commerce revenue by 67% from January to June 2014. The study was conducted on 400 Piqora customers. Not only this, the average value of e-commerce orders and the conversion rate also increased at 8.3% and 4% respectively. These increases represent hundreds of dollars in incremental value for large e-commerce brands active on Pinterest.
Pinterest has updated its category pages with an entirely new selection of related interests. You can also follow certain categories for getting Pins from other users with the same interests right at your home feed.
Pinterest has introduced a new “Follow” button to help users find the latest pins from their favorite brands and publishers on Pinterest. Clicking on the Follow button, a small dialog box will appear displaying the account’s latest pins.
Pinterest has announced the introduction of two new tools for businesses- Do-it-Yourself Promoted Pins and an updated analytics. According to an official Pinterest blog post, while the DIY Promoted Pins will help you drive visits back to your website, the updated Analytics will provide you a deeper insight into how your pins are performing.
Do-it-Yourself Promoted Pins:
Pinterest announced on the Pinterest for Business blog that it will be introducing the Pin It button to Tumblr, Blogger, WordPress.org and Wix. The Pin It button is used to share posts on Pinterest with a single click just like the Tweet or Like buttons.
Pinterest has provided the following instructions to add the button on each platform:
Pinterest has announced the release of a newly redesigned mobile site, which has a cleaner design and features that users would find on the web or within the Pinterest's mobile app.
According to Pinterest, the mobile redesign is the result of the continuous growth of the site at international level. TechCrunch however reports that the primary reason is Pinterest's influx of mobile traffic, as 75 percent of the daily Pinterest traffic comes from native mobile application.
Pinterest has introduced "Interests", a new tool that will make it easier for pinners to explore the topics of their interest as well as find the new pins on topics, they pin frequently.
British multinational Topshop, that retails shoes make-up, and accessories, has teamed up with social media site Pinterest to launch a Christmas campaign ‘Dear Topshop’ which centers around customers creating and submitting boards for the holiday season. Customers in the flagship stores can now pin and share products on giant touchscreens.