Pinterest is enhancing their search results to include and attract more male users. According to reports, they are changing their search to feature more “gender neutral” results.
As revealed by a new study, Pinterest has witnessed maximum rise in the percentage of active users, making itself one of the fastest growing social network in 2014.
GlobalWebIndex conducted a survey of internet users aged 16-64 worldwide (except China). The results show that Pinterest has gained 97 percent more active users year-on-year, narrowly beating Tumblr, which has seen 95 percent growth in active users, securing second position. The other three social media sites which have topped the charts by rounding up the top 5 positions are Instagram (+47 percent), LinkedIn (+38 percent) and YouTube (+13 percent).
Following a successful beta launch of Promoted Pins, introduced around 8 months ago, Pinterest has made an announcement to provide US users the capability of being able to use this advertising unit.
Commencing January 1st 2015, “reservation based” Promoted Pins will be accessible for all US users at a CPM. Below are some of the advantages of Promoted Pins, on the basis of data gathered from the beta launch:
Pinterest has taken a step closer to becoming a social media advertising hub by launching new real-time analytics tools for business accounts. Based on the monthly data, analytics will show whether you are trending up or down. They will display:
- Average daily impressions
- Average monthly engagements
- Average daily viewers
- How many monthly viewers
- Top pin impressions which include repins, clicks, impressions, and likes
Not even a month after introducing the new category pages and follow button, Pinterest is once again ready for some action with a new messaging feature. Pinterest announced in a blog post, the messaging feature will let users have private conversations with friends (both one-on-one and group chats) about particular pins.
According to an analysis by markets and analytics provider Piqora, the Pinterest referral traffic increased the e-commerce revenue by 67% from January to June 2014. The study was conducted on 400 Piqora customers. Not only this, the average value of e-commerce orders and the conversion rate also increased at 8.3% and 4% respectively. These increases represent hundreds of dollars in incremental value for large e-commerce brands active on Pinterest.
Pinterest has updated its category pages with an entirely new selection of related interests. You can also follow certain categories for getting Pins from other users with the same interests right at your home feed.
Pinterest has introduced a new “Follow” button to help users find the latest pins from their favorite brands and publishers on Pinterest. Clicking on the Follow button, a small dialog box will appear displaying the account’s latest pins.
Pinterest has announced the introduction of two new tools for businesses- Do-it-Yourself Promoted Pins and an updated analytics. According to an official Pinterest blog post, while the DIY Promoted Pins will help you drive visits back to your website, the updated Analytics will provide you a deeper insight into how your pins are performing.
Do-it-Yourself Promoted Pins:
Pinterest announced on the Pinterest for Business blog that it will be introducing the Pin It button to Tumblr, Blogger, WordPress.org and Wix. The Pin It button is used to share posts on Pinterest with a single click just like the Tweet or Like buttons.
Pinterest has provided the following instructions to add the button on each platform: