Pinterest has updated its category pages with an entirely new selection of related interests. You can also follow certain categories for getting Pins from other users with the same interests right at your home feed.
Pinterest has introduced a new “Follow” button to help users find the latest pins from their favorite brands and publishers on Pinterest. Clicking on the Follow button, a small dialog box will appear displaying the account’s latest pins.
Pinterest has announced the introduction of two new tools for businesses- Do-it-Yourself Promoted Pins and an updated analytics. According to an official Pinterest blog post, while the DIY Promoted Pins will help you drive visits back to your website, the updated Analytics will provide you a deeper insight into how your pins are performing.
Do-it-Yourself Promoted Pins:
Pinterest announced on the Pinterest for Business blog that it will be introducing the Pin It button to Tumblr, Blogger, WordPress.org and Wix. The Pin It button is used to share posts on Pinterest with a single click just like the Tweet or Like buttons.
Pinterest has provided the following instructions to add the button on each platform:
Pinterest has announced the release of a newly redesigned mobile site, which has a cleaner design and features that users would find on the web or within the Pinterest's mobile app.
According to Pinterest, the mobile redesign is the result of the continuous growth of the site at international level. TechCrunch however reports that the primary reason is Pinterest's influx of mobile traffic, as 75 percent of the daily Pinterest traffic comes from native mobile application.
Pinterest has introduced "Interests", a new tool that will make it easier for pinners to explore the topics of their interest as well as find the new pins on topics, they pin frequently.
British multinational Topshop, that retails shoes make-up, and accessories, has teamed up with social media site Pinterest to launch a Christmas campaign ‘Dear Topshop’ which centers around customers creating and submitting boards for the holiday season. Customers in the flagship stores can now pin and share products on giant touchscreens.
Pinterest is all-set to launch Promoted Pins today. According to an announcement made on the Pinterest blog, each promoted pin will be clearly marked.
Here's what the social network has to say about Promoted Pins:
Pinterest has revealed how it will be making money from online photo pinning site, promoted pins. The scrapbooks that are shared across Pinterest have made the pinboards a popular destination for socializing. This specifically revolves around products. Moreover, Pinterest has become a popular spot for brands like Lowe's who prefer to build a merchandising vehicle presence to get people into online stores.
According to the latest survey, 41 percent of the eCommerce content is shared on Pinterest, which makes it the top social network in the online retail category. 37 percent content is shared on Facebook, while Twitter acquires third rank with 17 percent share. Pinterest is also a favorite among travel and hospitality sites, acquiring 19 percent of total share while Facebook still acquires 58 percent share.