When it comes to shortened URLs, Bitly is the undisputed leader with minimizing 80 million URLs a day. They have now launched a new search platform that allows them to crawl as well as classify these URLs. This means that users can now search for the most “clicked on” links on the internet.

The New Search Platform

Now you can search for the most popular links on this new social search platform. How it works? Well, Bitly explain the working of the search platform in this manner, “So instead of pagerank we’re using a different filter – for any given search query, we display the stories that we predict will get the most attention over the next 24 hours. Then we use bitly’s analytics to refine our predictions in realtime. Our search technology is based on the the most valuable measure of engagement: the click. ”

Bitly explained the working with the example of an “OnStar” search. How the Google search lacks real time results, which can now be monitored with the reputation monitoring tool and the new search!

The Reputation Monitoring Tool

A user can see these results only with the new “reputation monitoring” tool that Bitly has released with the search option. The reputation monitoring tool is being released to enterprise users. The tool has the potential to be of great help to the brand managers as Bitly has built an alert system that informs them what is being said about their brand/product/services. Anywhere on the social media, the minute the brand or keyword is mentioned, the brand manager gets notified in realtime, in other words, the Bitly reputation monitoring tool is like an early warning system.

As Bitly says, “Unlike a typical clipping service, which lets you know the things that people have already said about you on Facebook, this is an early-warning system, designed to alert you in realtime to swings in volume and sentiment related to specific keywords.”

This social search driven reputation management tool will be launched in a couple of weeks. What will be the brands' response to the same will prove the functionality of the tool.

For Google's lagging behind in real time search read this. For other reputation management tools in social media, read this.

Do leave your comments on this new Bitly tool. Do you think it will work?

Post from: PageTraffic SEO Blog Now updated thrice a day!

Reputation Monitoring Made Easier By Bitly's New Search Platform!

Google has given official endorsement to reputation management, which is certainly a great news for reputation management consultants.

The thumbs-up to reputation management means that Google has nodded for the creation of positive web content to outrank negative feedbacks. The Google post is crediting search engine for creating a primer for Google Reputation Management that will include creating web pages with positive content.

“Instead, you can try to reduce its visibility in the search results by pro actively publishing useful, positive information about yourself or your business. If you can get stuff that you want people to see to outperform the stuff you don’t want them to see, you’ll be able to reduce the amount of harm that that negative or embarrassing content can do to your reputation”.(emphasis Google’s)

Although, this is not ground breaking because Google also gives advice for SEO but it is nice that green light is showed to online reputation management campaigns.

Post from: PageTraffic SEO Blog Now updated thrice a day!

Google Gives Green Signal to Online Reputation Management!