Search Engine Marketing Profession Organization, SEMPO, has announced its nominees for the Board of Directors for the 2012-2014 Board. Of the 38 highly respectable nominees, 13 will fill the seats of SEMPO Board of Directors.
The nominees are chosen on the basis of their standing, achievements and influence in the search industry. The top 13 Directors forming the 2012-2014 Board will be selected via electronic voting to be held from February 14 to February 22, 2012. The submission of votes is to be completed by February 22 at 5pm EDT.
Christmas is a couple of days away, and search engines are fused with the Christmas spirit too.
First up is Google, which has literally 'put up' Christmas decorations. Simply key in search terms christmas or merry christmas and you will see colorful decorations along the top bar.
On to Bing. The photo in the Bing home page is of a beautifully done up tree placed in a huge room with bright Christmas decorations.
Like every year, Google came up with a doodle to celebrate Halloween, 2011. The difference being, it's a video doodle.
The video features 6 Google employees, carving it's name out of 6 huge pumpkins. The video, after beginning with 6 people, see more joining in. Many of these people appear in costumes, there was a Santa and an Android Bot.
A survey conducted by About.com has identified the following three reasons behind why people do online searching-
They want answers
They want to be educated
They want to be inspired.
Tracy Raiser, senior vice president for sales, About.com, explained the findings in the following way -
“These findings offer advertisers and marketers a better understanding and valuable insight into the way consumers search online. The Three Mindsets of Search study aims to improve the understanding of how consumers search. It’s a real opportunity for marketers to think about campaigns in a whole new light.”
A key significance of these findings is that they can provide a clue to marketers on how to connect more effectively with people doing Internet searching.
Blekko, the new search engine founded by Rich Skrenta has finally been launched to the public on November 1, 2010. The goal of this new search engine is to be able to provide useful search results without the irrelevant links. It claims to offer results collected from 3 billion trusted websites and exclude materials from content farms. With slash tags to let the users “slash the web” and other SEO related features, Blekko seems to have enough tricks to interest casual users and webmasters alike.
Search Engine Marketing Professional Organization (SEMPO) released its secondIn-House salary survey result. Despite the economic disorder, the result came out to be positive for the search marketers as an increase in the compensation was reported. Sara Holoubek, the President of SEMPO mentioned that even in recession period the result was good and signifies the brighter side of employment in the sales and marketing of search engine marketing sector.
Twitter has unveiled its new homepage, that features search box at the core. Then, the trending topics get a noticeable position below the search box with three categories. The top row with the biggest font features topics that are hot currently, followed by the second row with slightly smaller font featuring hot topics from the past day and the third row with topics from the past week.
IxQuick, one of my favourite meta search engines and what it bills itself as “the world's most private search engine†has renamed itself to Startpage. Name change apart, there is no difference in the existing search engine.
The much awaited search engine Wolfram Alpha has finally gone live with a few glitches here and there. The search engine is believed to be of Google's stature is speculated to give tough competition to its popular rival. Wolfram Alpha was in development stage for five years before it was finally launched on 18th of May. Brainchild of physicist Dr Stephen Wolfram, Wolfram Alpha is first of its kind "computational knowledge engine" i.e it stores and searches its own huge database to give specific results. Unlike Google, yahoo or any other search engine it does not come out with useless search results not even remotely related to the topic. If it is unable to find the required information it pulls up a error page but does not pull out gibberish. In short, it tries to understand the user query first and then reply with specific answer if available.
Interesting changes are headed for twitter search in the coming days. Santosh Jayaram, the Twitter’s new VP of Operations, said, “Twitter Search will begin to start crawling the links which are posted in tweets and index the content of those pages. Instead of simply indexing the tweets of its users, Twitter Search will now offer search technology which will transform it into more of an open window of the live conversations and real time indexing which is happening within the Twitter community.â€
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