Shop.org and Forrester Research recently published a study which reveals that search marketing including paid and SEO was the most effective customer acquisition tactic for 85% retailers surveyed. According to the research, paid search was the channel most heavily invested in.
According to 75% survey respondents PPC drove more revenue in 2013 than 2012. 19 % respondents said that paid search accounted for over 50% of their marketing budgets.
Moz has released 2013 Search Engine Ranking Factors, a survey supplemented with real-world correlation data from scientific examination of more than 17,000 keywords search results. The data has been examined by Dr. Matt Peters and his data science team. Moz surveys more than 100 top industry professionals every two years to compile its biennial Search Engine Ranking Factors.
Moz has released the 2013 search engine ranking factors survey, which involved surveying 120 SEO professionals. The 120 individuals ranked different search factors to come up with interesting information that should be considered while optimizing a website for search engines.
SEO; the word is a rampant in the World Wide Web market. But how much does an average consumer know about Search Engine Optimization? How do people behave when they are presented with organic search results?
So, here's an interesting Infographic for the interesting series of questions related to Public Understanding, Attitudes, and Behavior Towards Search & SO. Richman SEO Training has fantastically depicted the facts and figures in the Infographic.
The online ad network Chitika in a new study has revealed that the top listing on Google's organic search results get 33 percent traffic, while the listing holding second position gets 18 percent, and the traffic percentage only decreases from there.
Here are the top 10 results
Chitika conducted a similar study in 2010 and the ad network says that such findings validate the importance of SEO for online businesses.
Here are the top stories of 2012 written here in the past year which got the maximum eyeballs.
Top PageTraffic Posts of 2012:
New SEO Tools Give Developers and Websites Unparalleled Data to Help Drive Traffic
REDWOOD SHORES, CA–(October 17, 2012) – blekko, the search engine using human curation to eliminate spam from search results, announced today a new premium suite of SEO tools which provides developers with comprehensive and rich SEO data and important ranking metrics to help websites optimize and drive traffic.
The Internet’s revenue channels are firmly in hands of the search industry as the first half of 2012 report by Interactive Advertising Bureau (IAB) and PwC US reveals. The report says that in the first half of 2012, the internet ad revenues have continued to rise to a huge $17 Billion and of this amount nearly half of it: $8.1 Billion comes from spending on search industry. Last year, in 2011m, the revenue earned was 19% lesser than the $17 billion and had 46% of the search market.
Blekko has been loved till now as an excellent and free tool for backlinks research. But now it has transferred itself into the paid tool category quite like- Ahref, MajesticSEO and others. Presently you will have to pay a $99 monthly subscription to have access to the company’s SEO tools and related data. If you try to use the tool free, this is the message you will see:
A report by Linkdex shows that Geolocation plays a huge role in changing a site’s rankings in Google search for a particular keyword across different locations. The report says that 69% of times when a site finds place in the top 30 results on Google search for a specific location, it will not rank for the same search term on all other locations.