Majestic SEO has launched a new feature, Topical Trust Flow, to represent the proximity of any page within a website to a given topic. By giving a score to each category, the new feature helps users in determining the level of trust they can put in a particular website for different categories. With the launch of the new feature, the company claims to categorize the whole web.
Moz has announced the launch of Fresh Alerts, the new link and SEO tool feature. It is a kind of Google Alerts, specifically designed to help marketers and SEOs keep a track of new web mentions & new links pointing to your or competitor's site.
Selecting the right keywords is the foundation of your Search Engine Optimization campaign. A website with great appearance and unique content is a bad investment unless it ranks high on Google SERPs. And it is the rightly chosen keywords that will help your website in scoring higher ranks in the search results.
So, here are the Top 10 Keyword Selector tools that will help you in identifying potential keywords and analyzing their strength.
In-bound marketing extensions are best used for keyword analysis, ranking analysis, social media management, and of course SEO. And it won't be wrong to say that Google Chrome out of all the browsers has the best inbound marketing extensions available.
If we talk about the total chrome extensions for online marketing, the numbers could be high. So, here are the Top 10 Chrome Extensions to help you with Online Marketing.
Raven has decided to stop displaying the scraped data – SERPs rankings and keywords – within its tool set, given Google’s stance of revoking API token of developers that are also scraping data. They will stop offering information on Google SERP rankings and keyword data on Jan. 2, 2013. The SERP Tracker won’t be available thereafter to create final reports or export any SERP data.
Shortly after the MozCast Tool for weather reports on Google, SERPs.com has introduced a SERPs Volatility Index to keep track of any fluctuations that come in search results. The tool will inform webmasters of any algorithmic rollouts made by both the search engines: Google and Bing. MozCast tracks just Google whereas with SERPs you get to keep an eye on both Google and Bing.
SEOmoz has come up with a helpful service called MozCast. It is a ‘Google Weather’ service that shows the fluctuations in rankings due to changing Google algorithm, quite like the fluctuations one sees in temperature in regular climate updates. You will see a temperature and a weather symbol in these unique yet highly useful automated reports. MozCast tracks 1,000 keywords on a daily basis for certain websites to come up with their Google weather report. The weather for each day is actually the updates from the previous day and is refreshed every day at 7:30am Pacific Time.
Keeping an eye on the competition is the smart thing to do, if you want to know how are they climbing the SERPs so that you can alter your marketing strategy to combat that. The good thing about online businesses is that spying on the competition is made very easy, in fact like child's play with the plethora of online tools available. Some of these are paid while many are free, that you can use to know what your competition is up to. These free Spy tools tell you:
Google Analytics can go a long way in helping you achieve your conversion goals. With the smarter Analytics, you can create your own metrics and reports, which will fulfill your specific requirements.
Listed below are a few tricks and tips to help you get more out of Google Analytics.
Here's a cool tool for businesses to track their local search engine ranking. The Local Search Rank Checker is developed by BrightLocal.com. Using this web-based tool, you can check and track your local search engines ranking, for instance, on Google Places or Yahoo! Local and also your main, organic rankings on Google, Yahoo! and Bing.
Here's a brief review of the features offered by the tool and how to use them: