Recently, BrightLocal, the local SEO tools and search engine marketing service has released the results of the 2014 Local SEO Industry Survey. The survey was done on nearly 1800 SEOs. 37% of respondents said that they had a turnover of less than $30,000. This percentage is slightly higher than last year’s 33%.
What makes some sites rank higher on search results than others. Google takes into account a list of factors that differentiates the higher ranking sites from those that cannot make it to the top. Just like every year, this year also Searchmetrics has released its SEO ranking factors study. The 2014 study, which is said to be the largest study by Searchmetrics so far, is now ready to download.
Google recently announced that using https on a website will give a minor ranking boost to website owners. But, is the announcement really working in favor of https websites? According to Google, https is a lightweight signal and currently affects 1% of the search queries worldwide.
An analysis by SearchMetrics shows there’s as such no impact on the rankings of the https sites, post announcement. Let’s get deeper into the analysis:
Groupon recently conducted a study to find out 60% of their direct traffic was actually organic search. With this discovery, Conductor updated an earlier study of 310 million visits, suggesting organic search might be responsible for 64% of website traffic. Conductor also relocated 60% of the study’s direct visits to organic search. The original study showed 47% visits were organic search.
Let’s admit it, SEOs are pretty empty when it comes to insider jokes and funny knee-slappers. But if you have been in this industry for a long time, you must be aware of all its jargon and those interesting punchlines which only you and your alikes can understand and laugh at.
SkilledUp has created this list of utterly hysterical jokes which will make you laugh like a drain. Read this and bust a gut.
Schema.org announced (http://blog.schema.org/2014/04/announcing-schemaorg-actions.html) they have introduced a new form of schema called Actions. They referred to the new vocabulary as the “next chapter” of schema.org and structured data on the web. The new Actions vocabulary allows websites to describe the actions they enable and how these actions can be invoked.
In the latest Webmaster Help video, Matt Cutts, Google's head of Search Spam disapproves some of the common myths related to search engine optimization. The question posed was:
“What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)”
If we look at the SEO processes and strategies followed 2 years ago, a drastic change would be apparently visible. While SEO still involves technicalities, it now needs a more creative & marketing oriented approach. On-site optimization is no longer just about targeting specific words but focusing on a winder set of keywords.
Moz has released 2013 Search Engine Ranking Factors, a survey supplemented with real-world correlation data from scientific examination of more than 17,000 keywords search results. The data has been examined by Dr. Matt Peters and his data science team. Moz surveys more than 100 top industry professionals every two years to compile its biennial Search Engine Ranking Factors.