In the latest Webmaster Help video, Matt Cutts, Google's head of Search Spam disapproves some of the common myths related to search engine optimization. The question posed was:
“What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)”
If we look at the SEO processes and strategies followed 2 years ago, a drastic change would be apparently visible. While SEO still involves technicalities, it now needs a more creative & marketing oriented approach. On-site optimization is no longer just about targeting specific words but focusing on a winder set of keywords.
Moz has released 2013 Search Engine Ranking Factors, a survey supplemented with real-world correlation data from scientific examination of more than 17,000 keywords search results. The data has been examined by Dr. Matt Peters and his data science team. Moz surveys more than 100 top industry professionals every two years to compile its biennial Search Engine Ranking Factors.
Wise Metrics, the Facebook analytics provider has revealed that promoted posts by Facebook pages doesn't have any effect on the organic results in regard to their posts appearing in the user's News Feeds. The conclusion was made after doing a random study of 5000 promoted posts by 1,500 pages.
The organic reach of promoted posts was compared with the past 10 non-promoted posts of those pages and there was hardly any difference.
The algorithm updates from Google have made content quality and other on-page factors increasingly important for SEO. These updates are basically aimed at lowering down the presence of spammers and sites that offer bad user experience.
The recent report from Searchmeterics shows how on-page SEO has changed in the period of past one year. The report examines the correlation of several factors with the high Google rankings.
In an interview with Eric Enge at SMX Advanced 2013, Matt Cutts said that he would love to see a world where link builders would first the content or the website and then decide if the site is worthy of a link. At present, link builders are more concerned about getting links, ignoring the quality of the website.
Here are some major takeaways from the interview:
SEO; the word is a rampant in the World Wide Web market. But how much does an average consumer know about Search Engine Optimization? How do people behave when they are presented with organic search results?
So, here's an interesting Infographic for the interesting series of questions related to Public Understanding, Attitudes, and Behavior Towards Search & SO. Richman SEO Training has fantastically depicted the facts and figures in the Infographic.
Ad Age that ranks the top performing U.S. Search Marketing Agencies every year has announced the results for 2012. The last year's Top 3 US Search Marketing Agencies have yet again succeeded in saving their positions. The rankings are on the basis of the previous year's U.S. and worldwide revenue of the companies. So, here are the top three search marketing agencies in 2012, as per the Ad Age:
Google recommends the use of a link with the attribute rel=canonical to indicate your preferred URL. It gives a strong hint to several search engines including Google, Bing, and Yahoo! about your preferred version to index among duplicate pages on the web.
During the last year, SEO strategies as well as processes have changed drastically. These changes clearly indicate that SEO is not a mechanical task anymore, the SEO experts have to bring a creative bend to it. Instead of writing keyword stuffed articles for the search engines it is very important to engage with the potential users first with quality content. An interesting infographic published by Fuzzone shows a comparative review of the old and outdated SEO strategies and new and latest SEO strategies that actually work. This infographic gives us all a good idea about the future of SEO along with strategies that needs to be aligned with the digital marketing tasks for self and the clients.