Ad Age that ranks the top performing U.S. Search Marketing Agencies every year has announced the results for 2012. The last year's Top 3 US Search Marketing Agencies have yet again succeeded in saving their positions. The rankings are on the basis of the previous year's U.S. and worldwide revenue of the companies. So, here are the top three search marketing agencies in 2012, as per the Ad Age:
SEO
Google recommends the use of a link with the attribute rel=canonical to indicate your preferred URL. It gives a strong hint to several search engines including Google, Bing, and Yahoo! about your preferred version to index among duplicate pages on the web.
During the last year, SEO strategies as well as processes have changed drastically. These changes clearly indicate that SEO is not a mechanical task anymore, the SEO experts have to bring a creative bend to it. Instead of writing keyword stuffed articles for the search engines it is very important to engage with the potential users first with quality content. An interesting infographic published by Fuzzone shows a comparative review of the old and outdated SEO strategies and new and latest SEO strategies that actually work. This infographic gives us all a good idea about the future of SEO along with strategies that needs to be aligned with the digital marketing tasks for self and the clients.
If we look at the trends surrounding search, content marketing seems to be topping the list of current trends. There are many reasons behind the increasing interest in content marketing, the biggest being application of content marketing for successful SEO.
The search industry has transformed itself completely. It is not what it used to be. The rules of the game have changed completely and this has raised the question: is the term ‘Search Engine Optimization’ suitable for what search professionals do presently? Google’s head of webspam team Matt Cutts has an answer for this:
Webmasters constantly keep a look out for algorithmic updates rolled out by Google and work hard to ensure their website runs as per Google norms to escape penalties. But wouldn’t everything be a breeze if Google came out with an ‘SEO quality check calculator’? Here is what Google’s head of webspam team, Matt Cutts, has to say about this:
The wait is finally over! SEOs and webmasters around the globe have been waiting for this tool for months and it is finally here. Google has announced the official launch of a new tool to disavow links- which will let webmasters get rid of poor or irrelevant or disreputable links to their site quite easily. This tool gives webmasters and SEOs the much needed instrument to protect their sites from being penalized by the Penguin update, which was rolled out in April this year and targets webspam.
Looks like it’s even more important for you to get to the top now! As per a research by Compete.com titled – Seeing Between the Lines of the Search and the Click, the top result in organic listings gets 53% of clicks. This research has been done by gathering the data of results pages 2011 Q 4 and reveals that SERPs include 85% organic and 15% paid listings and of these the top result gets the maximum – a huge 53% of clicks. While the second one gets 15% clicks and the number trickles down to a mere 9% for the third listing – 6% for fourth listing and 4% to the 5th listing.
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