Google recently announced that using https on a website will give a minor ranking boost to website owners. But, is the announcement really working in favor of https websites? According to Google, https is a lightweight signal and currently affects 1% of the search queries worldwide.
An analysis by SearchMetrics shows there’s as such no impact on the rankings of the https sites, post announcement. Let’s get deeper into the analysis:
Imgur, the popular image hosting service, has updated its search tool to help users identify viral images quickly. The new image tagging, advanced search feature transforms Imgur from just an image uploading and sharing site to a place where users can find the web’s hottest images.
Groupon recently conducted a study to find out 60% of their direct traffic was actually organic search. With this discovery, Conductor updated an earlier study of 310 million visits, suggesting organic search might be responsible for 64% of website traffic. Conductor also relocated 60% of the study’s direct visits to organic search. The original study showed 47% visits were organic search.
Let’s admit it, SEOs are pretty empty when it comes to insider jokes and funny knee-slappers. But if you have been in this industry for a long time, you must be aware of all its jargon and those interesting punchlines which only you and your alikes can understand and laugh at.
SkilledUp has created this list of utterly hysterical jokes which will make you laugh like a drain. Read this and bust a gut.
Schema.org announced (http://blog.schema.org/2014/04/announcing-schemaorg-actions.html) they have introduced a new form of schema called Actions. They referred to the new vocabulary as the “next chapter” of schema.org and structured data on the web. The new Actions vocabulary allows websites to describe the actions they enable and how these actions can be invoked.
In the latest Webmaster Help video, Matt Cutts, Google's head of Search Spam disapproves some of the common myths related to search engine optimization. The question posed was:
“What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)”
If we look at the SEO processes and strategies followed 2 years ago, a drastic change would be apparently visible. While SEO still involves technicalities, it now needs a more creative & marketing oriented approach. On-site optimization is no longer just about targeting specific words but focusing on a winder set of keywords.
Moz has released 2013 Search Engine Ranking Factors, a survey supplemented with real-world correlation data from scientific examination of more than 17,000 keywords search results. The data has been examined by Dr. Matt Peters and his data science team. Moz surveys more than 100 top industry professionals every two years to compile its biennial Search Engine Ranking Factors.
Wise Metrics, the Facebook analytics provider has revealed that promoted posts by Facebook pages doesn't have any effect on the organic results in regard to their posts appearing in the user's News Feeds. The conclusion was made after doing a random study of 5000 promoted posts by 1,500 pages.
The organic reach of promoted posts was compared with the past 10 non-promoted posts of those pages and there was hardly any difference.
The algorithm updates from Google have made content quality and other on-page factors increasingly important for SEO. These updates are basically aimed at lowering down the presence of spammers and sites that offer bad user experience.
The recent report from Searchmeterics shows how on-page SEO has changed in the period of past one year. The report examines the correlation of several factors with the high Google rankings.