The latest research report by Conductor comprises of 2015 objectives plus tactics enterprise digital marketers have failed to address, yet ideally should be doing. According to this research report, creating quality content is the most efficient strategy for SEO success.
The individuals surveyed by the research company are employed in companies with more than 1,000 strong workforce. The companies studied included a blend of B2B and B2C organizations. Around 70% of the respondents were from the US and 54% of them are in Sales Management/Marketing.
Google’s John Mueller in a Google Webmaster Hangout video has said that most probably there won’t be another update to Google Toolbar ever again. Mueller said that they won’t be updating the PageRank at least in the Toolbar PageRank.
Matt Cutts, Google head of search spam had mentioned in October 2013 that there would likely not be another update before the year 2013. Although, just a couple of months later in December 2013, Google had updated its Toolbar PageRank.
Recently, BrightLocal, the local SEO tools and search engine marketing service has released the results of the 2014 Local SEO Industry Survey. The survey was done on nearly 1800 SEOs. 37% of respondents said that they had a turnover of less than $30,000. This percentage is slightly higher than last year’s 33%.
What makes some sites rank higher on search results than others. Google takes into account a list of factors that differentiates the higher ranking sites from those that cannot make it to the top. Just like every year, this year also Searchmetrics has released its SEO ranking factors study. The 2014 study, which is said to be the largest study by Searchmetrics so far, is now ready to download.
Google recently announced that using https on a website will give a minor ranking boost to website owners. But, is the announcement really working in favor of https websites? According to Google, https is a lightweight signal and currently affects 1% of the search queries worldwide.
An analysis by SearchMetrics shows there’s as such no impact on the rankings of the https sites, post announcement. Let’s get deeper into the analysis:
Imgur, the popular image hosting service, has updated its search tool to help users identify viral images quickly. The new image tagging, advanced search feature transforms Imgur from just an image uploading and sharing site to a place where users can find the web’s hottest images.
Groupon recently conducted a study to find out 60% of their direct traffic was actually organic search. With this discovery, Conductor updated an earlier study of 310 million visits, suggesting organic search might be responsible for 64% of website traffic. Conductor also relocated 60% of the study’s direct visits to organic search. The original study showed 47% visits were organic search.
Let’s admit it, SEOs are pretty empty when it comes to insider jokes and funny knee-slappers. But if you have been in this industry for a long time, you must be aware of all its jargon and those interesting punchlines which only you and your alikes can understand and laugh at.
SkilledUp has created this list of utterly hysterical jokes which will make you laugh like a drain. Read this and bust a gut.
Schema.org announced (http://blog.schema.org/2014/04/announcing-schemaorg-actions.html) they have introduced a new form of schema called Actions. They referred to the new vocabulary as the “next chapter” of schema.org and structured data on the web. The new Actions vocabulary allows websites to describe the actions they enable and how these actions can be invoked.
In the latest Webmaster Help video, Matt Cutts, Google's head of Search Spam disapproves some of the common myths related to search engine optimization. The question posed was:
“What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)”