SEO

Rapid Title Changes Can Hurt Your Google Rankings!

Aug 25, 2008 | 3,198 views | by Navneet Kaushal
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According to Webmaster World, in the hope of getting better rankings, a lot of Webmasters changes the title tags of their pages and started implementing more search engine friendly tags. However, this effort seems to be backfiring for some. Webmasters are facing rank drops. This can also be related to the Google SERP & Algo Update that we had reported about at the beginning of this month. It does seem that Google is still ain't over with the SERP update, as we have discussed in our post last week, about the website rankings going bonkers. Some Webmasters are even suggesting that over the time, Google has become extremely "cranky" about title changes.

The Importance of Validating Your HTML!

Aug 22, 2008 | 1,813 views | by Navneet Kaushal
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With a pool of technologies, like frames, Flash, etc. giving search engine crawlers a tough time already in their quest to decipher and then subsequently rank web pages, you may think – why make their job tougher as it ultimately going to affect your rankings on SERPs. You, however, may be already doing so by unconsciously incorporating into your website an invalid HTML code. If you continue this malpractice, you may lose out on good search or even mediocre search engine rankings. The importance of a valid HTML is manifold. You can ask the community of web developers to vouch for this statement. To begin with, the benefits of a valid HTML can be briefly summarized as:

The 8 SEO Essential Plugins to Optimize Your WordPress With!

Aug 22, 2008 | 2,719 views | by Navneet Kaushal
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Over at the Webdevlounge, a new and a highly informative post has been put up by Joost de Valk, that talks about the eight most essential plug-ins for optimizing your WordPress, that would in turn help boost the performance of your blog.

Here are the 8 most essential plug-ins that are a must for WordPress optimization:

HeadSpace2:

Tips on Removing Multiple Subpages Without Being Penalized!

Aug 12, 2008 | 3,135 views | by Navneet Kaushal
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Over at the Webmaster World, a new thread has surfaced that talks about the ways through which a Webmaster can get rid of the unwanted subpages, without being penalized for the act.

Whenever you try to remove such subpages, you face certain difficulties, such as moving the site to a new domain, change of CMS and optimization process. Below are some of the excerpts from the Webmaster World thread that provide the pros and cons of the various methods than can be used to remove these subpages.

Useful SEO Tools to Validate Outbound Links!

Aug 7, 2008 | 1,629 views | by Navneet Kaushal
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Ann Smarty over at Search Engine Journal has put up an interesting list of some of the most useful SEO tools designed to check and validate a page's outbound links. Some of the benefits of using these tools are:

  1. With the help of these tools, you can make sure whether the links of your webpage are linking to the right destination or not.

Google seems to be inflicting intense penalties for misusing 301 Re-directs!

Aug 6, 2008 | 1,706 views | by Navneet Kaushal
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According to Webmaster World, some of the Webmasters used the 301 Redirects far too many times and had to face the consequences. As per Tedster (a prominent member of the Webmaster World), the penalties levied on Webmasters for the misuse of 301 Redirects can be quite harsh, including, Google eying your website with suspicion almost forever. However, Google does allow re-consideration requests in case of penalties for wrong 301 Redirects.

Search Marketers Cynical about Offline Efforts!

Aug 5, 2008 | 877 views | by Navneet Kaushal
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A recent Search Engine Marketing Integration study carried out by iProspect shows a disturbing statistic, that is fast growing in the field of search engine marketing. According to the study, 45% of the search engine marketers do not collaborate their search engine efforts with offline factors. Apart from this estranged relationship, there also seems to be a deep void between the search engine marketer strategy and search engine user behavior. The search was sponsored by iProspect and carried out by JupiterResearch

Pros & Cons of Using XML Sitemaps. A Guidebook!

Aug 2, 2008 | 3,012 views | by Navneet Kaushal
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Over at SEOmoz, Duncan Morris has come up with an informative post that provides the users with the pros and cons of using XML Sitemaps.

Google SERPS July 2008 Update: Links can be a Big Cause for a Drop in Website Traffic!

Jul 16, 2008 | 2,365 views | by Navneet Kaushal
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At the beginning of this month, I had reported that, Webmasters were facing a lot of troubles due to the Google SERP changes for July 2008.

According to Search Engine Roundtable, it seems that, Google SERP changes isn't the only reason for a huge drop in website traffic. Over at the Google Groups, JohnMu of Google has stated that, the site traffic drop can also occur due to the quality of links, that aren't upto the expectations of Google.

Its Confirmed: Newsday.com Penalized by Google for Selling Links!

Jul 14, 2008 | 2,177 views | by Navneet Kaushal
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According to Search Engine Roundtable, a popular media website Newsday.com, has been hit hard in terms of PageRank, as Google has specified that the website in question has been penalized for selling links that pass PageRank and for violating Google Webmaster Guidelines. However, as of now, as I can see, the toolbar PageRank for Newsday.com is 8/10 and not 5/10.