SEO

Useful SEO Tools to Validate Outbound Links!

Aug 7, 2008 | 1,574 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Ann Smarty over at Search Engine Journal has put up an interesting list of some of the most useful SEO tools designed to check and validate a page's outbound links. Some of the benefits of using these tools are:

  1. With the help of these tools, you can make sure whether the links of your webpage are linking to the right destination or not.

Google seems to be inflicting intense penalties for misusing 301 Re-directs!

Aug 6, 2008 | 1,644 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to Webmaster World, some of the Webmasters used the 301 Redirects far too many times and had to face the consequences. As per Tedster (a prominent member of the Webmaster World), the penalties levied on Webmasters for the misuse of 301 Redirects can be quite harsh, including, Google eying your website with suspicion almost forever. However, Google does allow re-consideration requests in case of penalties for wrong 301 Redirects.

Search Marketers Cynical about Offline Efforts!

Aug 5, 2008 | 834 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

A recent Search Engine Marketing Integration study carried out by iProspect shows a disturbing statistic, that is fast growing in the field of search engine marketing. According to the study, 45% of the search engine marketers do not collaborate their search engine efforts with offline factors. Apart from this estranged relationship, there also seems to be a deep void between the search engine marketer strategy and search engine user behavior. The search was sponsored by iProspect and carried out by JupiterResearch

Pros & Cons of Using XML Sitemaps. A Guidebook!

Aug 2, 2008 | 2,854 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Over at SEOmoz, Duncan Morris has come up with an informative post that provides the users with the pros and cons of using XML Sitemaps.

Google SERPS July 2008 Update: Links can be a Big Cause for a Drop in Website Traffic!

Jul 16, 2008 | 2,315 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

At the beginning of this month, I had reported that, Webmasters were facing a lot of troubles due to the Google SERP changes for July 2008.

According to Search Engine Roundtable, it seems that, Google SERP changes isn't the only reason for a huge drop in website traffic. Over at the Google Groups, JohnMu of Google has stated that, the site traffic drop can also occur due to the quality of links, that aren't upto the expectations of Google.

Its Confirmed: Newsday.com Penalized by Google for Selling Links!

Jul 14, 2008 | 2,113 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to Search Engine Roundtable, a popular media website Newsday.com, has been hit hard in terms of PageRank, as Google has specified that the website in question has been penalized for selling links that pass PageRank and for violating Google Webmaster Guidelines. However, as of now, as I can see, the toolbar PageRank for Newsday.com is 8/10 and not 5/10.

Enhance your Search Engine Rankings-5 Essential Steps!

Jul 9, 2008 | 1,833 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

For all the those small businesses, who aren't able to afford expensive search marketers or do not have time to spare to attend search engine marketing conferences or read SEO related books, there is finally a remedy to improve your search engine rankings. Over at Pandia, there is a very interesting and a highly informative post, highlighting 5 essential steps aimed towards enhanced search engine rankings. However, these tips and suggestions should only be applied by those, whose websites and blogs aren't targeting a very competitive area.

Google Explains When & How to File a Re-consideration Request!

Jul 3, 2008 | 1,899 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Over at the Google Webmaster Central Blog, Google has put up a valuable post, that every Webmaster should definitely go through. In the post, Google has explained in length as to how Webmasters can determine the factors, that would lead them to file a reconsideration request to Google in case their website gets banned. It also shows (via a video) the method of filing the reconsideration request through Google Webmaster Tools.

Benefits of Search Engine Optimization- A Google Perspective!

Jul 1, 2008 | 1,144 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Recently, over at the Google Webmaster Central Blog, Google had posted an article describing the workings of SEO (Search Engine Optimization). As per the article, many SEOs, other agencies and consultants provide useful services for website owners, including:

  1. Reviewing and providing recommendations on your website content or structure.
  2. Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript.

Matt Cutts Talks about Alt Attributes in Images!

Jun 26, 2008 | 2,096 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to Search Engine Roundtable, you should always use alt attributes in the images instead of the Title attribute. The alt attribute is used to describe an image and is also known as the 'alternate text' for an image.

For example, an image tag for a boat might look like this:
<img src="boat.gif" alt="Big Boat">