David Himm, who is a website designer and an online marketing consultant, has compiled and released the 'Local Search Ranking Factors Guide'. In this compilation, David has emphasized on a variety of optimization techniques, including how experts weigh in on the importance of city or state in title tags, address and phone number in contact page, location keyword in website URL, participation in local Pay Per Click, and much more.
SEO
At the Eric Lander's Blog, he has created a presentation that addresses the various tools of Google Webmaster Tools, their importance and their working from the perspective of SEO (Search Engine Optimization). This presentation is specifically targeted towards users who are interested in SEO using Google Webmaster Tools
The main aim of this presentation is to make the users aware of the Tools present within the Google Webmaster Tools. The most prominent ones being.
In his blog, Matt Cutts has addressed the issue of why Google wouldn't crawl URLs that end with .exe as file extensions. Google accepts to crawl all file extensions such as .php, .asp., .html, .htm. However, there are certain extensions that Google can't index such as .exe.
At Yoast, Joost de Valk, has posted quite an interesting and an informative post, delivering perhaps some of the best tips and suggestions for achieving high rankings for your WordPress blog.
Let us take a look at some of the intriguing aspects, as put forth by Joost:
Jonathan Hochman at Search Engine Land has put forth, twelve very interesting tips and suggestions that would enable a user to write search friendly HTML codes.
Some of these tips are:
- Don't repeat yourself. Use server side includes for headers, footers, menus, and standard <head> items such as links to CSS documents and external JavaScript files.
Almost every Webmaster is always eager to know, as to whether they should use absolute links or relative links, in an effort to optimize his website. Absolute URLs mean, that a Webmaster is linking a URL by using the domain.com portion as well, that would in turn link to the author's pages. So, in the case of example.com, the link will become 'http://www.example.com/authors.php.' However, in the case of relative URLs, the relative URL for that author's page would be a link like '/authors.php.'
According to Webmasters World Google SERPs (Search Engine Result Pages) are returning fewer results for specific queries, pointing to possible Google SERPs update. The speculations for such changes are that, it may be due to the quality control practices employed by Google, or it can also be a human-error.
If you are thinking of blocking your redirect 301 with a robots.txt file, then you would be making a big mistake. According to Search Engine Roundtable, there is a thread at Google Groups that is concentrated on this very concern.
Last month I had informed our readers about the importance of Image Ranking and that Google was working on a ranking algorithm for images. Following the same track of 'Image Rankings', I recently came across a post at the Phoenix Realm that emphasizes on the importance of the role that images play in attracting traffic to websites.
SEO or Search Engine Optimization has slowly turned into a field of experiments. Users around the world constantly practice 'Trial and Error' methodology to enhance or optimize their websites in an effort to improve their site rankings and clickthrough rates in the SERPs (Search Engine Result Pages). Recently, I came across a post by Tim Nash, a software architect who intends to refine an experiment that is aimed at improving clickthrough rates in SERPs through optimization. Now, Tim has come out with an update as to how the experiment has faired so far and gives us in-depth details on his findings. However, the readers must keep in mind that this experiment is designed with the sole purpose of improving the rankings and in no ways is associated with higher rankings. Additionally, both the participating websites (with explicit permission from the clients, of course!) are UK based and only clickthroughs from google.co.uk and not.com were monitored for the results. Let us begin then:
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