siFR stands for – scalable Inman Flash Replacement. In a nutshell, the technique behind sIFR is the same as image replacement, however, it relies on JavaScript and Flash to replace XHTML text with Flash text. Put simply, sIFR can be a website designer's dream tool as it allows website headings, pull-quotes and other elements to be styled in whatever font the designer chooses. And that too, without the user having it installed on their machine.
What Makes sIFR better?
To begin with sIFR allows designers to create a style sheet and set the size and other parameters of a headline, in other words, one can design their headlines any which way according to their fancy. Now, as sIFR requires JavaScript to be enabled and the Flash plugin installed in the reading browser. In this case, if you are without either JavaScript or Flash, then the reader's browser will automatically display traditional CSS based styling. Result- the user won't know the difference!
How To Use sIFR?
Google+ is creating gigantic waves, as of now, the gates are not open, but businesses are waiting in line to get their pages on the social network. In waiting are the SEO experts too. Most have already started experimenting with the various features of Google+- tweaking and testing the same to see their effect on search. Google+ is destined to be one of the most important aspects of “social” in SEO, and internet marketers are keeping a close watch on every new feature introduced by Google, and understanding its impact. In fact in the recently concluded SES San Francisco 2011, Google+ and the +1 button were discussed in detail.
Google's Tiffany Oberoi, in an interview with Eric Enge of Stone Temple, sheds light on the all important, Google's reconsideration requests.
Many websites have fallen victims to Google's emphasis on quality. In their attempt to get their websites back on track, webmasters end up sending endless reconsideration requests. This interview set's out to clarify the reconsideration request process.
Social Media is no longer for just social purposes. Search engines are taking the social explosion very seriously, and more and more social results are now included in search results. This changing pattern of search has caused a major shift in the basic orientation of SEOs. Now SEOs have turned or are turning really fast to social media too.
E-commerce websites thrive on quality product descriptions. In fact here is the statistic, that will interest you a lot:- e-commerce conversion rates have seen an increase of 30% more (sometimes 100%) when the content description quality has been bettered. So, not only is the traffic leading to sales, the amount of traffic coming in every day also steadily increasing. All because, a unique copy is written for each product. It is highly inadvisable to rely on images to sell products, or use the manufacturer's product description or even use inadequate copy. So, here is how unique product description helps:
You are doing everything by the book, but still there is always chance of an error. So just pause. Think for a while. You might be making some mistakes, that can prove to be death traps for your site. Listed below are the Top 5 SEO Mistakes, that many commit unknowingly.
A whitepaper has been published by SEO Effect, which talks about the effects of Google +1 on organic rankings, impressions and traffic.
Google has lifted the penalty which they slapped on Overstock.com in February, reports the Wall Street Journal. The CEO of Overstock.com, Patrick Byrne, was quoted saying, “We understand Google's position and we have made changes to remain clearly within their guidelines.”
Spread the love …before that the data please! Respecting one of the oldest rules in the online world, we bring you the findings from the latest State of Search Marketing Report 2011. Here is the grub (The good news first – the SEM industry is projected to grow by 16% this year to a value of $19.3B, the corresponding figures for 2010 were 14% and $16.6B):
With the emergence of social media and its impact on the SEO, a fresh look and understanding of SEO in regards to social data is required. Social search has gained much important with search engine such as Google giving increased weight to data that comes from social media. Along with social search becoming more crucial, it is also important to know how shared links impact SEO.
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