SEO

Surviving Vertical Search Engines At Google Universal Search

May 23, 2007 | 1,396 views | by Navneet Kaushal
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At Pandia, an article says now that Google has integrated all its services into Universal search, “If people perceive that search results are getting less relevant, this may undermine their trust in Google”.

Some of the major points of the article include:

SISTRIX Uncovers Good Google Rank!

May 23, 2007 | 1,847 views | by Navneet Kaushal
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Lee Odden at TopRankBlog has an update on a research done on 10, 000 random keywords by German company SISTRIX. After which, the top Hundred Google SERPs were scrutinized to find out which features determined rankings.

Important points to remember include:

- Keywords in the title tag

- Targeted keywords in the body tag

Matt Cutts: Laying Rules For Paid Links

May 15, 2007 | 1,629 views | by Navneet Kaushal
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Matt Cutts gives his post an exhaustive boost with a lengthy update on How to report paid links. This has not been received well. Obviously, it limits SEOs from buying links unless paying AdWords fees. This leaving nothing for them. Clearly, with his new post, Matt has opened a can of worms.

Seroundtable shortened the article with the points below:

No. 1 SEO Tip… Really?

May 14, 2007 | 1,912 views | by Navneet Kaushal
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The whole world and their cousin wants to topple Google. In keeping with this, Jon Rognerud wrote about what he in his technical expertise thought was the The No. 1 SEO Tip.

In short, some of his suggestions include:

"Context" is the new buzzword for SEO in 2007. While you should still write good, natural, user-friendly and relevant web copy, using some simple LSI techniques can elevate your search engine ranking."

No Follow Helps Improve Site Rankings

May 8, 2007 | 1,864 views | by Navneet Kaushal
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After much debate and discussions, Ben Fisher claims he has solid proof of noFollow helping in his website's ranking.

In the experiment, he wrote a review on the SpiderMan 3 game and mentioned it in various blogs which he linked back to the review site. What happened then was, his site was ranked number 1. Also, "piderMan 3" used as an anchor text contained a noFollow.

Matt Cutts Take On SEO In China

Apr 11, 2007 | 1,332 views | by Navneet Kaushal
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Zac has posted an interesting interview with Matt Cutts on SEO in China at China My Hosting.

Matt pointed out many interesting things with regard to the current trend in search engine optimization. “It’s a common mistake to think that search engines don’t like SEO. The fact is that SEO within Google’s quality guidelines is okay. That includes things like making sure that your site is crawlable, thinking of words that users would use when searching and including them naturally within the content of the site, and doing things like making sure that page titles and urls are descriptive.

Search Engines Reward Remapping Dynamic To Static URLs

Mar 25, 2007 | 1,951 views | by Navneet Kaushal
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How much difference does it make if dynamic URLs of a site were changed to static ones (even it is just seemingly so)? Moreover, what is the changes were to be carried across the site?

We won't have been too wrong if we assumed that considerable risk was involved. However, a study by Search Engine Watch has proved otherwise. Predictably, usability and click through rates should have improved. The surprise element was that the search engines responded positively to the changes in URLs.

Creating Custom 404 Pages

Mar 22, 2007 | 1,458 views | by Navneet Kaushal
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Jeff Atwood has a good writeup on creating user friendly 404 pages.

We understand what 404 means: Page Not Found. But the average internet user has no idea what 404 means or what to do about it. To them, it's yet another unintelligible error message from the computer. Most 404 pages are unvarnished geek-speak.

SEO Guide For WordPress Bloggers

Mar 22, 2007 | 6,137 views | by Navneet Kaushal
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All those who have a WordPress blog should go through the Complete Guide to SEO for WordPress by Jim Westergren. This is an excellent piece of work by Jim. A good number of bloggers out there have very less knowledge about SEO. However, with this simple and easy to understand guide they stand a good chance of acquiring a good rank with the search engines.

ICrossing Acquires Sharp Analytics

Mar 21, 2007 | 2,962 views | by Navneet Kaushal
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ICrossing has officially announced that they will acquire Sharp Analytics, an analytics company, based in Salt Lake City.

Sharp Analytics’s website already says, “Sharp Analytics, a division of iCrossing, bridges the natural gap between decision makers and IT through SharpView™, a full service business intelligence solution. SharpView helps non-technical decision makers to act on accurate and timely information.”