SEO

Search Engines Reward Remapping Dynamic To Static URLs

Mar 25, 2007 | 1,990 views | by Navneet Kaushal
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How much difference does it make if dynamic URLs of a site were changed to static ones (even it is just seemingly so)? Moreover, what is the changes were to be carried across the site?

We won't have been too wrong if we assumed that considerable risk was involved. However, a study by Search Engine Watch has proved otherwise. Predictably, usability and click through rates should have improved. The surprise element was that the search engines responded positively to the changes in URLs.

Creating Custom 404 Pages

Mar 22, 2007 | 1,487 views | by Navneet Kaushal
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Jeff Atwood has a good writeup on creating user friendly 404 pages.

We understand what 404 means: Page Not Found. But the average internet user has no idea what 404 means or what to do about it. To them, it's yet another unintelligible error message from the computer. Most 404 pages are unvarnished geek-speak.

SEO Guide For WordPress Bloggers

Mar 22, 2007 | 6,205 views | by Navneet Kaushal
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All those who have a WordPress blog should go through the Complete Guide to SEO for WordPress by Jim Westergren. This is an excellent piece of work by Jim. A good number of bloggers out there have very less knowledge about SEO. However, with this simple and easy to understand guide they stand a good chance of acquiring a good rank with the search engines.

ICrossing Acquires Sharp Analytics

Mar 21, 2007 | 3,047 views | by Navneet Kaushal
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ICrossing has officially announced that they will acquire Sharp Analytics, an analytics company, based in Salt Lake City.

Sharp Analytics’s website already says, “Sharp Analytics, a division of iCrossing, bridges the natural gap between decision makers and IT through SharpView™, a full service business intelligence solution. SharpView helps non-technical decision makers to act on accurate and timely information.”

Website Pros To Acquire Submitawebsite.com

Mar 20, 2007 | 2,898 views | by Navneet Kaushal
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Website Pros Inc., a Web design and marketing firm,  is planning to acquire Submitawebsite Inc., a search engine optimization company. The acquisition is expected to be complete by 31st March 2007. the terms and conditions have not yet been revealed

"The acquisition of Submitawebsite will allow us to leverage and deepen relationships with both companies' customer bases," said Website Pros CEO David Brown. "The acquisition is consistent with our strategic plan of providing high value-add solutions that can be applied across our large and growing customer base."

How To Optimize Forums And Message Boards

Mar 15, 2007 | 1,950 views | by Navneet Kaushal
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Search engine optimization of discussion forums is not a very well explored topic in the SEO circles. The forums still look the way they did ten years before and grow into bulky megasites that are neither friendly to the information seeker or search engines. In fact, come to think of it, not much has changed when it comes to forums.

Topix.net Pays $1mn To Adopt .Com Extension: Disappears From SERPs!

Mar 14, 2007 | 2,234 views | by Navneet Kaushal
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An article on Wall Street Journal explains how a simple change in a site can cause it go missing from Search engines.This is what happened with Topix.net Chief executive Rich Skrenta. The news site “paid a Canadian company $1 million for the Web address Topix.com in January. Mr. Skrenta intends to switch his site over to the more popular .com Web address from .net soon to help eliminate confusion and increase credibility with consumers.” This simple change has caused this site to disappear from the top search results in Google search.

March Madness Spreads In The SEO World

Mar 13, 2007 | 1,240 views | by Navneet Kaushal
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The March Madness is here. This time, as Loren Baker reports, a few SEO professional have got together to form a Yahoo Fantasy Sports March Madness competition for the SEO world. You can sign up for the SEO group, SEO Gang, using the password feelinglucky. The group URL is http://tournament.fantasysports.yahoo.com/men/group/74465b.

Internal Site Structure Errors

Mar 13, 2007 | 1,399 views | by Navneet Kaushal
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Aaron from SEObook has written a post on Common Internal Site Structure Issues. In this post he explains about some common internal site structure errors.

First he informs about making sure that “search engines are seeing mysite.com and www.mysite.com as the same site. If they are not 301 redirect the less popular version to the more popular version.” Then he talks about site structure and says, “In an ideal case your internal site structure would not be the same for every page on your site, especially if you have different sections to your site.”

Dedicated IPs Are Better Than Shared IPs!

Mar 7, 2007 | 2,070 views | by Navneet Kaushal
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IPs can be shared as well as dedicated. A shared IP address implies that there are a host of other web sites that are using the same IPs address on the same server. However, a dedicated IP implies that that there is only one site with the same IP address on a server. So which one is better for SEO?