Leaving behind the traditional practices of SEOing any new product through writing good content or doing PR, PDF is the new buzz word in SEO world today. Yes you can not only get more business but also improve your ranks in search results through creating a better and competitive PDF files. But for creating a superior PDF file you must follow some important principles. Foremost principle is to have a text based PDF file.
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Know more about the competitive intelligence feature of SEO research and researches resulting in high quality link acquisition targets. Owner and operator of SEOMoz, Rand in his article Long List of Link Searches discusses about competitive intelligence and link searches. Through a website EvoGear.com () and their main keyword 'snowboard equipment' he has explained under seven heads 'A Few Basic Rules', 'The Obvious', ' 'Advanced Operators', 'Alternative Search Sources', 'Directory Search Terms', 'Blog & Forum Searches', and 'Submit-Type Searches'. In 'A Few Basic Rules' he asked to perform all researches at leading engines such as Google, MSN, Yahoo! and Ask and explained reasons to do so. Submit-Type Searches are most important searches and find pages and sites that accept additions and submissions.
Good links on your website from high quality site improves ranks within a week. A Webmaster World thread talks about improvement in ranks of pages with links from trustworthy sites in just a week. Google list in web sites search results if other trustworthy and good sites link to it. It is amazing to know that Google acts so soon on good links.
Want to improve your page rankings on Live.com of Microsoft Search? A WebmasterWorld thread gives some tips to get good ranks for your pages on Live.com. The thread gave tips ranging from subjects like importance of content, page size and weight issues to importance of freshness and basic SEO principles. These tips are being debated at the WebmasterWorld thread.
PRWeb has been popular for its free press release distribution option. However, PRWeb would now cease the free press release distribution. Lee Odden writes, "Big news from PRWeb’s David McInnis to all PRWeb account holders last night. Free press release distribution will cease as of Oct 23rd." The three new paid options are:
Bill Slawski, wrote an excellent post '20 Ways Search Engines May Rerank Search Results' at SEO By The Sea. Bill explains, "Search engines try to match words used in queries with words found on pages or in links pointing to those pages when providing search results.
Often, the order that pages are returned to a searcher are based upon an indexing of text on those pages, text in links pointing to those pages, and some measure of importance based upon link popularity."
Adam Lasnik of Google would be giving an SEO class "Optimizing Your Website for Google Search"
The session is to be held at Catholic University on September 18, 2006 at 1:00pm – 4:00 pm. The session would " cover the basics of how search engines work and how you can successfully adjust your site to be both human and search-engine-friendly." Read more details here.
Matt Cutt posted at his blog- "Most bloggy sites tend to have words from the title of a post in the url; having keywords from the post title in the url also can help search engines judge the quality of a page." This has raised questions yet again on the long debated SEO topic that whether having keywords in the file names help the rankings. Matt was later questioned if having words in the URL increases or decreases
the "quality" of page. Matt clarified in the comments column that, "including the keyword in the url just gives another chance for that keyword to match the user’s query in some way."
Matt Cutts has recently surveyed on how different search engines deal with the noindex meta tags. He conducted a search recently (congoo) and found that they have a noindex meta tag. Matt Cutts reports that while Google and Ask do not show the page in any way, MSN and Yahoo! show a url reference and Cached link but have no snippet. Cached link doesn't return anything on MSN and Yahoo! returns the cached page. Matt writes, "Personally, I’d prefer it if every search engine treated the noindex meta tag by not showing a page in the search results at all."
Matt Cutts talks about Mark Buchanan’s new paper -citation ranking article. The article talks about ranking papers not merely by raw number illustrations but by substituting it with Page Rank-like algorithm. One example tells how one paper by John Slater which had a drastic change in its rank from 1,853 to the 10th place.
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