Company’s Topic Buzz module is first of many social features for marketers, digital journalists and PR professionals that uncover social media activity expressly related to their writing topics
SAN FRANCISCO – April 26, 2012 – InboundWriter, the first content optimization system designed specifically for writers, today announced the immediate availability of its new Topic Buzz module. This feature, powered by InboundWriter’s proprietary information mining and data processing engine, enables content marketers to discover social media activity related to the topics on which they typically write.
Businesses of all sizes are now using social media. If you are still teetering on the edge of the social sea with no idea how to swim in it, let this highly informative ‘Cheat Sheet’ from Flowtown help you.
In the social media sea, LinkedIn is considered to be the truly ‘professional networking platform’. Company pages always existed on the network; however, it was only recently that LinkedIn announced an update to company pages facilitating companies and small businesses to become more engaged on the network.
What can you do with new company pages?
Volkswagen’s Darth Vader ad has come on top of the top 20 viral video ads of 2011. This chart has been announced by Unruly in partnership with Mashable. Other top videos include-a Hollywood Megamercial, Angry Birds, Kate and Will, and singing hamsters. Unruly is one of the top names in social video advertising based out of London.
When it comes to shortened URLs, Bitly is the undisputed leader with minimizing 80 million URLs a day. They have now launched a new search platform that allows them to crawl as well as classify these URLs. This means that users can now search for the most “clicked on” links on the internet.
The New Search Platform
Now you can search for the most popular links on this new social search platform. How it works? Well, Bitly explain the working of the search platform in this manner, “So instead of pagerank we’re using a different filter – for any given search query, we display the stories that we predict will get the most attention over the next 24 hours. Then we use bitly’s analytics to refine our predictions in realtime. Our search technology is based on the the most valuable measure of engagement: the click. ”
Bitly explained the working with the example of an “OnStar” search. How the Google search lacks real time results, which can now be monitored with the reputation monitoring tool and the new search!
We write press release to disclose and spread a news amongst readers. Press releases are becoming a successful way of Internet advertising. These not only provide valuable inbound links, but also increases traffic and thus your chances of getting located by search engines. But, all your efforts will get waste if the press release is not newsworthy or if it is distributed via a non-credible PR distribution site. There are only a few PR services providers who can provide you maximum visibility and credibility on the Internet. Follow these guidelines while choosing a press release distribution site:
Displaying Tweet buttons in your websites give them 7 times more social media mentions, is what concluded on a recent study by BrightEdge.
This September SocialShare report concludes that the usage of social media buttons is an enormous social marketing opportunity but only less than half of the 10000 top websites employ this process.
Brand Monitoring is a very essential part of social media. You need to understand the impact and influence of your brand on the customers/users- and then what sentiment this influence is generating. Yes- the term to keep in mind here is- "Brand Sentiments"
- What do people say about your product/services?
- How do they feel about the new thing you have introduced?
Social Media is no longer for just social purposes. Search engines are taking the social explosion very seriously, and more and more social results are now included in search results. This changing pattern of search has caused a major shift in the basic orientation of SEOs. Now SEOs have turned or are turning really fast to social media too.
Social Media is a two way route. If you get to spread your word among your audience, the audience can also put forward their word to you. Well, after all, you do urge for a feedback after every little post you put up, don't you? What if the feedback you get is not what you expected? Infact, it's far from it. There is a loud grumble of complaints, criticisms and negative feedback that's coming in. And all of it is public-everyone can see (your competitor included), that you are at the receiving end of harsh words. What do you do then? How do you handle it? Here are the top 5 ways of damage control:
@pagetraffic
