Twitter has launched a self serve advertising system for small businesses. Come March, and the small enterprises in the US, will be able to buy ads on Twitter through an automated system. This move by the San Francisco based social network will facilitate for raising huge revenue, competing with the likes of Google and Facebook. This is good news for advertisers too as they won’t have to go through a Twitter sales representative to post their ads anymore.
With Google+ launching Pages for Business and Facebook working on better marketing features for fan pages, Twitter does not want to be left behind. The company has launched 'enhanced profile pages'. This release is a part of New Twitter that was rolled in recently.
There is a new Twitter design, as Twitter announced recently. The purpose of the new design is to make the platform easier to use for people. It will make it easier for people to find and discover things. Twitter is quoted as “We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover something new. You’ll see this new design both on Twitter.com and mobile phones, so that you’ll have a familiar experience any time, anywhere. We’ve also updated TweetDeck to be consistent with this new version. Four new tabs bring you instantly closer to everything you care about.”
In a step that will further boost Twitter's potential as a tool for marketing and promotional campaigns, the microblogging site has now allowed, for the very first time, promoted tweets to reach even users who do not follow the senders' accounts.
The microblogging site has launched Twitter Web Analytics, a tool that will allow publishers/owners of these websites to track the traffic they are receiving from Twitter. The service is powered by BackType, i.e. the social analytics company that Twitter acquired two months back.
Twitter and Bing have announced that they have renewed the deal that lets Bing access Twitter’s information in an amicable exchange on Twitter itself.
Twitter's spokesperson Carolyn Penner used the Storify service to announce the press release via Twitter conversation. Here's what the exchange looks like:
Deal Details?
Displaying Tweet buttons in your websites give them 7 times more social media mentions, is what concluded on a recent study by BrightEdge.
This September SocialShare report concludes that the usage of social media buttons is an enormous social marketing opportunity but only less than half of the 10000 top websites employ this process.
On August 15th 2011, Twitter rolled out- t.co- its URL shortening tool. With the same, they have started automatically shortening URLs and link-wrapping those over 20 characters. This is what Twitter has to say about the service: “Twitter’s link service at http://t.co is used to better protect users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity.
You know it very well that Twitter links are 'nofollow'- but that doesn't mean that Twitter can be ignored when it comes to link building. Infact, Twitter links will help you build your credibility to a great extent, and also move up in Search Engine rankings. A major benefit of Twitter link building is that you receive traffic and clicks by those who are highly relevant to your network or niche. As they are people who share your interests. The result- you get better, higher quality links-which will lead to better conversions.
This news is one that was long awaited. The Twitter Search has gained a new location and has got a facelift to match the Twitter.com search experience. This information was Tweeted by Twitter. This means that now if you key in http://search.twitter.com, you will be redirected to http://twitter.com/search. The new user interface has major improvements and will provide highly relevant search results and related photos & videos too!
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