Twitter

Twitter Rolls Out Two New Tracking Tools To Track ROI On Ads!

Feb 27, 2015 | 366 views | by Ritu Sharma
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Twitter announced two new additions to its ad conversion tracking tools to give marketers more insight into ROI from Twitter campaigns. The new features named “transaction values” and “key conversion tags” will enable website owners to see sales that were directly driven by Promoted Tweet efforts and are available on a global level to all advertisers. They both require placement of conversion tags on websites.

Twitter Rolls Out First Official WordPress Plugin!

Feb 26, 2015 | 740 views | by Ritu Sharma
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Twitter announced the release of its first official WordPress Plugin, enabling the WordPress publishers to have an easier access to a host of Twitter’s features and functionality.

The plugin gives publishers the ability to:

  1. Twitter Cards

    Twitter wordpress image 1 Twitter Rolls Out First Official WordPress Plugin!

    Twitter Cards extend Twitter’s 140 character-display with thumbnail images, headlines and subheads, this plugin will automatically generate Twitter Cards for your webpages to highlight your content shared on Twitter.

Twitter Rolls Out Quick Promote for SMB’s!

Feb 6, 2015 | 1,204 views | by Ritu Sharma
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Twitter announced their new tool Quick Promote which is a faster and easier way to promote tweets on their platform. Aimed at small and medium sized businesses (SMB’s), the new feature will allow brands to promote their tweets directly from the Twitter analytics dashboard.

Previously, advertisers could promote tweets only on Twitter’s bespoke ad platform.

Twitter Gives Google Access To Full Stream Tweets!

Feb 6, 2015 | 1,202 views | by Ritu Sharma
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Twitter and Google have again signed an agreement. This is to provide Google with access to Twitter full stream of tweets. Commonly known the Twitter “firehose”, the news was formally announced on Twitter earnings call by Twitter CEO Dick Costolo.

Costolo did not announce it during formal presentations but rather as part of an answer to a question which was not even specific about Google. He confirmed there was a deal, and after that said that he does not have any more details to be shared at that time.

Twitter Will Now Offer Tweets In Multiple Translations!

Jan 23, 2015 | 1,278 views | by Ritu Sharma
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Twitter has announced that it will now offer translations of tweets in over 40 languages. It has been a long running experiment of Twitter with Bing Translator. The feature has been activated for desktop platform and iOS and Android devices. It also remains active on the Windows Phone platform.

Tweets Can Now Be Shared and Talked About Privately with the New Back Channel Feature!

Nov 21, 2014 | 1,120 views | by Navneet Kaushal
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Back-channel discussion options of Twitter have been enhanced so that users can now use direct messaging to share as well as discuss tweets.

People will now be able to exchange copies of tweets and give comments on them privately without attracting the public eye. While this is not a major change, this move is excellent for making the system more compact and tightened, which Twitter executives agreed was lacking.

Now Search Through the Complete Twitter Archive as the Social Network will Index Every Public Tweet Since 2006!

Nov 19, 2014 | 1,296 views | by Navneet Kaushal
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The accessibility of Twitter history is soon going to increase. The social media giant announced it is providing users the ability to search the complete archive of public tweets. Infrastructure engineer Yi Zhuang has stated in a blog post:

Renewed Focus on SEO Generated 10 Times More Visitors for Twitter

Nov 13, 2014 | 1,071 views | by Navneet Kaushal
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Social media has not eliminated search as a driver of user traffic on the Internet. The popular social media platform Twitter shared that Search Engine Optimization/SEO has led to a 10 times rise in the number of logged out visitors to the website.

Twitter Launches Small Business Planner Mobile App to Help SMBs with Social Marketing!

Nov 5, 2014 | 1,247 views | by Ritu Sharma
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To help businesses with their Twitter marketing activities, the social network has released a Small Business Planner mobile app. Perfectly timed to launch at the start of holiday shopping season, the app aims at small and medium business people. It offers tactical guidance as well as advice pulled from Twitter for Business site, which was redesigned last month.

Twitter app Twitter Launches Small Business Planner Mobile App to Help SMBs with Social Marketing!

It's Official: Twitter to Show you Tweets from People you Don't Follow!

Oct 17, 2014 | 1,228 views | by Ritu Sharma
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It seems Twitter is moving away from the strictly real-time feed behavior. In an official announcement, which may anger many followers, the social network has revealed that timelines of users will now include more than just the tweets from people they follow.

As told by Twitter, the move is made after a successful test which showed that most of the users like to see extra tweets in the mix. Trevor O'Brien, Twitter product team member in a blog post said: