Twitter profile page is undergoing a major makeover. The microblogging site confirmed in a blog post that it is rolling out an overhaul to its profile pages in the coming weeks. The new look incorporates more user information and several new features- and looks pretty similar to Facebook profiles.
Have a peek at what's new in the Twitter profile:
Now searching for a tweet that you posted several years back is easier. You don't have to browse through thousands of pages of tweets to reach the desired one. Twitter has added the date range fields in its Advanced Search page to allow users filter their search on the basis of a particular time period.
Twitter is becoming a little more photo friendly. The microblogging platform announced in a recent blog post that it has added two new mobile features to make photos on Twitter more social. Now, while users can tag up to 10 friends in their photos without counting against the precious 140 characters, they can also add up to to 4 additional photos in a single tweet on their iPhones.
According to a study conducted by Twitter, adding videos, photos and links to tweets significantly lifts the number of re-tweets. The social networking site conducted the research on different sectors like TV, News, Government and Politics, Music and Sports and interestingly, all segments showed different results.
Twitter's Data Editor Simon Roger posted in the official blog that if all the areas were accessed collectively, the results showed:
The biggest hit of the Oscars night turned out to be host Ellen DeGeneres' star-studded selfie which broke all records to be the most re-tweeted tweet in history. In a recent blog post twitter confirmed that tweets about the Oscars were viewed more than 3.3 billion times during a 24 hour period, from Sunday at 5 pm ET until Monday at 5 am ET.
Twitter sets foot in the search advertising business with the introduction of Promoted Accounts in search results. Promoted accounts will now appear on the top of twitter search along with recommendations of people to follow.
Twitter product manager Nipoon Malhotra confirmed in a blog post that the search results will be based on the advertiser’s existing targeting criteria and they do not need to take any additional action to appear in the search results.
Twitter has announced the addition of new search filters in its search results. The filters will let the users filter based off the following options:
- Advanced Search
- All people
- People you follow
- Near you
The search filters are undoubtedly useful and it's great that Twitter has added them.
Twitter has announced the roll out of a refreshed design for desktop. The version will be more inline with the mobile app design found in the iOS and Android apps of Google.
Here's the design:
Here's an announcement by Twitter:
Twitter has made the conversion tracking capabilities available globally to users. It will give advertisers a better insight into how a Twitter ad is driving conversion action on the website.
The conversion tracking tag works by capturing the impact of users:
- Engaged with Promoted Tweets
- Who viewed a Promoted Tweet (often referred as view-through conversion)
Along with clicks, the engagement attribution will include:
Twitter has unveiled the Broad Match Keyword Targeting feature that will capture spelling variations, synonyms, word order, and the words typed in the Twitter speak.
Explaining the feature more, Twitter shared a photograph showing some of the variations of broad match version of "love coffee". Matches like "luv" and "latte" are also included in the variations, which are considered as the synonym for coffee.