Twitter announced two new additions to its ad conversion tracking tools to give marketers more insight into ROI from Twitter campaigns. The new features named “transaction values” and “key conversion tags” will enable website owners to see sales that were directly driven by Promoted Tweet efforts and are available on a global level to all advertisers. They both require placement of conversion tags on websites.
The plugin gives publishers the ability to:
Twitter announced their new tool Quick Promote which is a faster and easier way to promote tweets on their platform. Aimed at small and medium sized businesses (SMB’s), the new feature will allow brands to promote their tweets directly from the Twitter analytics dashboard.
Previously, advertisers could promote tweets only on Twitter’s bespoke ad platform.
Twitter and Google have again signed an agreement. This is to provide Google with access to Twitter full stream of tweets. Commonly known the Twitter â€śfirehoseâ€ť, the news was formally announced on Twitter earnings call by Twitter CEO Dick Costolo.
Costolo did not announce it during formal presentations but rather as part of an answer to a question which was not even specific about Google. He confirmed there was a deal, and after that said that he does not have any more details to be shared at that time.
Twitter has announced that it will now offer translations of tweets in over 40 languages. It has been a long running experiment of Twitter with Bing Translator. The feature has been activated for desktop platform and iOS and Android devices. It also remains active on the Windows Phone platform.
Back-channel discussion options of Twitter have been enhanced so that users can now use direct messaging to share as well as discuss tweets.
People will now be able to exchange copies of tweets and give comments on them privately without attracting the public eye. While this is not a major change, this move is excellent for making the system more compact and tightened, which Twitter executives agreed was lacking.
The accessibility of Twitter history is soon going to increase. The social media giant announced it is providing users the ability to search the complete archive of public tweets. Infrastructure engineer Yi Zhuang has stated in a blog post:
Social media has not eliminated search as a driver of user traffic on the Internet. The popular social media platform Twitter shared that Search Engine Optimization/SEO has led to a 10 times rise in the number of logged out visitors to the website.
To help businesses with their Twitter marketing activities, the social network has released a Small Business Planner mobile app. Perfectly timed to launch at the start of holiday shopping season, the app aims at small and medium business people. It offers tactical guidance as well as advice pulled from Twitter for Business site, which was redesigned last month.
It seems Twitter is moving away from the strictly real-time feed behavior. In an official announcement, which may anger many followers, the social network has revealed that timelines of users will now include more than just the tweets from people they follow.
As told by Twitter, the move is made after a successful test which showed that most of the users like to see extra tweets in the mix. Trevor O'Brien, Twitter product team member in a blog post said: