Twitter’s ad buying shortcut, Quick Promote, will now be available on Android devices. Quick Promote enables advertisers to bypass the ad dashboard to promote their tweets quickly.
Twitter engineer Ian Chan tweeted about the advance this afternoon, with how-to screen shots:
So, here is how you need to go about it:-
Navigate to one of your tweets.
Starting today, you will witness redesigned homepage at analytics.twitter.com. This is going to help you promote your business in a easy manner. The new dashboard, also called the “account home” presents a overall snapshot of engagement on your account, including data on:-
- How many times you’ve tweeted
- How many people have seen your Tweets, visited your profile, mentioned your @username or followed your account
Twitter is experimenting with the new analytics feature for individual tweets on Twitter, allowing access to snapshot of how Tweets are performing.
Certain users have witnessed the new addition, a bar graph flashing right next to the standard action icons on their Twitter timelines. Here is how it is in Matt McGee’s (@mattmcgee) tweet:-
New availability for Twitter users. Twitter has enabled its users to embed Twitter videos to websites without their accompanying tweets. Facebook currently does not support any such feature. If you want to embed a Facebook video, you must embed the full Facebook post.
Facebook is currently getting 3 billion video views daily on its network and Twitter just rolled out mobile video uploading last month but the move shows Twitter’s emphasis on off-platform reach.
Twitter announced two new additions to its ad conversion tracking tools to give marketers more insight into ROI from Twitter campaigns. The new features named “transaction values” and “key conversion tags” will enable website owners to see sales that were directly driven by Promoted Tweet efforts and are available on a global level to all advertisers. They both require placement of conversion tags on websites.
Twitter announced the release of its first official WordPress Plugin, enabling the WordPress publishers to have an easier access to a host of Twitter’s features and functionality.
The plugin gives publishers the ability to:
- Twitter Cards
Twitter Cards extend Twitter’s 140 character-display with thumbnail images, headlines and subheads, this plugin will automatically generate Twitter Cards for your webpages to highlight your content shared on Twitter.
Twitter announced their new tool Quick Promote which is a faster and easier way to promote tweets on their platform. Aimed at small and medium sized businesses (SMB’s), the new feature will allow brands to promote their tweets directly from the Twitter analytics dashboard.
Previously, advertisers could promote tweets only on Twitter’s bespoke ad platform.
Twitter and Google have again signed an agreement. This is to provide Google with access to Twitter full stream of tweets. Commonly known the Twitter â€śfirehoseâ€ť, the news was formally announced on Twitter earnings call by Twitter CEO Dick Costolo.
Costolo did not announce it during formal presentations but rather as part of an answer to a question which was not even specific about Google. He confirmed there was a deal, and after that said that he does not have any more details to be shared at that time.
Twitter has announced that it will now offer translations of tweets in over 40 languages. It has been a long running experiment of Twitter with Bing Translator. The feature has been activated for desktop platform and iOS and Android devices. It also remains active on the Windows Phone platform.
Back-channel discussion options of Twitter have been enhanced so that users can now use direct messaging to share as well as discuss tweets.
People will now be able to exchange copies of tweets and give comments on them privately without attracting the public eye. While this is not a major change, this move is excellent for making the system more compact and tightened, which Twitter executives agreed was lacking.