The biggest hit of the Oscars night turned out to be host Ellen DeGeneres' star-studded selfie which broke all records to be the most re-tweeted tweet in history. In a recent blog post twitter confirmed that tweets about the Oscars were viewed more than 3.3 billion times during a 24 hour period, from Sunday at 5 pm ET until Monday at 5 am ET.
Twitter sets foot in the search advertising business with the introduction of Promoted Accounts in search results. Promoted accounts will now appear on the top of twitter search along with recommendations of people to follow.
Twitter product manager Nipoon Malhotra confirmed in a blog post that the search results will be based on the advertiser’s existing targeting criteria and they do not need to take any additional action to appear in the search results.
Twitter has announced the addition of new search filters in its search results. The filters will let the users filter based off the following options:
- Advanced Search
- All people
- People you follow
- Near you
The search filters are undoubtedly useful and it's great that Twitter has added them.
Twitter has announced the roll out of a refreshed design for desktop. The version will be more inline with the mobile app design found in the iOS and Android apps of Google.
Here's the design:
Here's an announcement by Twitter:
Twitter has made the conversion tracking capabilities available globally to users. It will give advertisers a better insight into how a Twitter ad is driving conversion action on the website.
The conversion tracking tag works by capturing the impact of users:
- Engaged with Promoted Tweets
- Who viewed a Promoted Tweet (often referred as view-through conversion)
Along with clicks, the engagement attribution will include:
Twitter has unveiled the Broad Match Keyword Targeting feature that will capture spelling variations, synonyms, word order, and the words typed in the Twitter speak.
Explaining the feature more, Twitter shared a photograph showing some of the variations of broad match version of "love coffee". Matches like "luv" and "latte" are also included in the variations, which are considered as the synonym for coffee.
Twitter has announced the global roll-out of Tailored Audiences with ten vendor partners: AdRoll, [x+1], Adara, ValueClick, BlueKai, Quantcast, Chango, Lotame, DataXu, and Dstillery.
Twitter began beta testing of Tailored Audiences, which gives a retargeting product & more in July. It is mandatory for advertisers to work with one of the 10 selected vendors to buy on the exchange.
Twitter has launched custom timelines that will enable users to control & organize the tweets appearing in a stream. Tweets that users want to include in their custom timeliness can be chosen programmatically via API or manually via TweetDeck.
The custom timelines are public and also have their own page on Twitter.com, which makes them easily sharable.
Twitter has announced that it will be showing previews of Twitter Photos and Vine Videos along with its tweets. Earlier these media were appearing only as a link inside the tweet.
Reply, Retweet, and Favorite buttons are also new to the main timeline. All the updates will be rolled out today on iPhone & Android apps of Twitter as well as on Twitter.com.
Twitter has rolled out a new option that will let profiles choose if they want people to directly message them. Earlier, the settings allowed direct messaging only if a user was following you. Twitter will be rolling out the feature gradually to users.
Here's how the option appears in the Profile Settings: