In a recent report by Leadtail titled “How Search Marketers Engage on Twitter,” 521 U.S. SEMs were studied on Twitter to see the topics discussed by them, the content consumed and shared by them and the people and publications that were most influential in the Twittersphere.
The study found search engine marketers prefer desktop tools over mobile when sharing content on Twitter. 80% SEMs use Twitter.com to share content according to the study.
Twitter announced in a blog post, it is upgrading the analytics dashboard with richer data. Advertisers can get a deeper insight into how well are their tweets performing. Users who have an access to the dashboard including advertisers, verified users and Twitter Card publishers can now view the number of times their tweets have been seen on Twitter.com as well as on Android or iOS apps.
Vine, the video app owned by Twitter has been updated and now includes loop counts to display the number of times a video has been viewed on the network. The loop counts are visible on the web as well as on the updated apps in iOS and Android released yesterday. For people who don't know, Vine lets users share six second videos in a feed similar to Instagram. Users can like and comment on the videos as well.
It's official now. After Facebook and Google, Twitter is kicking off the global roll out of mobile app promotion suite. After a successful beta testing of six months, the micro blogging site announced on Monday, it is expanding its mobile app promotion ads worldwide.
Twitter can be the right platform for a business to connect with its target audience. However, you must know how it would work for your business. Twitter has launched an interactive guide to do exactly that.
The guide has been designed to assist beginners as well as experienced users, covering every aspect of Twitter marketing. Users can use the guide in their own way to optimize their experience. This screen would welcome you upon opening the guide:
Throwing light on the data centered around 2014 Lok Sabha elections in India, Twitter announced that the counting day alone registered more than 2 million tweets, out of which 0.75 million tweets mentioned @NarendraModi. The platform saw more than 56 million tweets from the beginning of the year till the end of the polls on 12 May. 5.4 lakh to 8.2 lakh election related tweets were posted on each poll day.
Twitter now enables advertisers to target Promoted Tweets and Promoted Accounts in languages that their audience understand. Rolled out yesterday, the new language targeting is available in 20 different languages. While users can see most relevant ads in their own language, advertisers can see language specific analytics. The targeting is available to all advertisers globally and through the Ads API.
After introducing creative ad units like the lead generation cards and measurement tools like conversion tracking, Twitter has added yet another ad unit to its deck- Website Card. With the new feature, advertisers can surface website content within a tweet and drive qualified traffic to any page of their website.
After making much noise with its new redesigned look for pages, much similar to Facebook, Twitter has finally rolled out the enhanced layout to all the users. To start the new feature users can log in to Twitter and click on the “take a look” button that appears on the top of the home page. If you have still not got it, visit this link and click on the “Get it Now” button.
Twitter has introduced the new #OwnTheMoment planner that will help marketers target and tweet around key events all through the month. The new Twitter planner recommends important days and events to make sure you do not miss out a significant date. By selecting a date around which you want to build a conversation, you will allow Twitter to give you tips and ideas on how you can make the most of any occasion on Twitter with your tweet.