Here is a good news for all Vine users! The short term video sharing service has announced the introduction of several new tools to help you easily shoot as well as edit videos from your phone. Now you can import existing videos on your phone and convert them into vines. In addition to the video import feature, it also lets you edit the imported video.
Here is a good news for brands and advertisers in the UK. Twitter has launched a tool making use of its collated ‘Everyday Moments’ data that will show where, when and how often do people interact when talking about certain topics.
For example, you might want to check out the discussion among tea and coffee drinkers or see how many people around the nation are cribbing about traffic delays.
Twitter has announced the beta launch of Promoted Video to help brands in uploading and distributing their videos on the Twitter Network.
Promoted Video is an extension of the Twitter Amplify program, with an addition of new set of video tools for uploading and distributing videos. Twitter is giving advertisers a Cost Per View ad buying model. This means that advertisers will only be charged when a user plays the video ad.
In a recent report by Leadtail titled “How Search Marketers Engage on Twitter,” 521 U.S. SEMs were studied on Twitter to see the topics discussed by them, the content consumed and shared by them and the people and publications that were most influential in the Twittersphere.
The study found search engine marketers prefer desktop tools over mobile when sharing content on Twitter. 80% SEMs use Twitter.com to share content according to the study.
Twitter announced in a blog post, it is upgrading the analytics dashboard with richer data. Advertisers can get a deeper insight into how well are their tweets performing. Users who have an access to the dashboard including advertisers, verified users and Twitter Card publishers can now view the number of times their tweets have been seen on Twitter.com as well as on Android or iOS apps.
Vine, the video app owned by Twitter has been updated and now includes loop counts to display the number of times a video has been viewed on the network. The loop counts are visible on the web as well as on the updated apps in iOS and Android released yesterday. For people who don't know, Vine lets users share six second videos in a feed similar to Instagram. Users can like and comment on the videos as well.
It's official now. After Facebook and Google, Twitter is kicking off the global roll out of mobile app promotion suite. After a successful beta testing of six months, the micro blogging site announced on Monday, it is expanding its mobile app promotion ads worldwide.
Twitter can be the right platform for a business to connect with its target audience. However, you must know how it would work for your business. Twitter has launched an interactive guide to do exactly that.
The guide has been designed to assist beginners as well as experienced users, covering every aspect of Twitter marketing. Users can use the guide in their own way to optimize their experience. This screen would welcome you upon opening the guide:
Throwing light on the data centered around 2014 Lok Sabha elections in India, Twitter announced that the counting day alone registered more than 2 million tweets, out of which 0.75 million tweets mentioned @NarendraModi. The platform saw more than 56 million tweets from the beginning of the year till the end of the polls on 12 May. 5.4 lakh to 8.2 lakh election related tweets were posted on each poll day.
Twitter now enables advertisers to target Promoted Tweets and Promoted Accounts in languages that their audience understand. Rolled out yesterday, the new language targeting is available in 20 different languages. While users can see most relevant ads in their own language, advertisers can see language specific analytics. The targeting is available to all advertisers globally and through the Ads API.