Tweets are now prominently placed in Google’s search results with tweets appearing for trending topics in a new carousel format. Twitter will gain new traffic though it won’t directly earn from the display.
The news has been announced by both Google and Twitter. Google is displaying tweets in a new and more graphical way on mobile devices, and will soon appear on desktop as well. The search engine giant and the social networking site had deal earlier this year to bring more tweets into Google’s search results.
Though details are bit sparse, but the Twitter “firehose” is coming to Google in May. Twitter’s CEO Dick Costolo said during the Twitter’s Q1 earnings call to expect the integration to be launched in May, but that he did not have a specific date to share. He also mentioned that Twitter is talking with Apple to introduce Twitter content into Spotlight search on iOS and OS X devices.
Twitter started displaying more context about trending topics for mobile users of the network earlier this month. This week, the company is moving this initiative to the web, gradually rolling out the feature on their web portal.
Not everyone is seeing the change yet, but those who do are being presented with a description for each of the trending topics in the left-side bar. In some cases, there’s also information about when a topic started trending and number of tweets it has spawned.
Twitter announced today that it’s updating the “quote tweet” button in mobile apps. It is giving web users the option to add commentary to tweets they want to share. Tweets shared in this way will be embedded and displayed as a Twitter-card style image. The change for mobile is rolling out now on iOS and will be “coming soon” to Android. This means that when users hit the quote tweet button they will no longer get a full dump of the tweet’s text in the compose window. They will be able to append up to 116 characters of commentary.
Twitter announced the launch of its new feature- Curator- a platform that surfaces the most relevant and popular tweets and Vines around a specific topic. It is an initiation to make it easier for media people to tap into conversation on its platform.
Media publishers can witness a demographic breakdown of those talking about a topic, such as March Madness, as well as some of the most popular tweets and Vine videos. Twitter’s Product Manager Matt Dennebaum wrote about Curator in a blog post:-
Twitter’s ad buying shortcut, Quick Promote, will now be available on Android devices. Quick Promote enables advertisers to bypass the ad dashboard to promote their tweets quickly.
Twitter engineer Ian Chan tweeted about the advance this afternoon, with how-to screen shots:
So, here is how you need to go about it:-
Navigate to one of your tweets.
Starting today, you will witness redesigned homepage at analytics.twitter.com. This is going to help you promote your business in a easy manner. The new dashboard, also called the “account home” presents a overall snapshot of engagement on your account, including data on:-
- How many times you’ve tweeted
- How many people have seen your Tweets, visited your profile, mentioned your @username or followed your account
Twitter is experimenting with the new analytics feature for individual tweets on Twitter, allowing access to snapshot of how Tweets are performing.
Certain users have witnessed the new addition, a bar graph flashing right next to the standard action icons on their Twitter timelines. Here is how it is in Matt McGee’s (@mattmcgee) tweet:-
New availability for Twitter users. Twitter has enabled its users to embed Twitter videos to websites without their accompanying tweets. Facebook currently does not support any such feature. If you want to embed a Facebook video, you must embed the full Facebook post.
Facebook is currently getting 3 billion video views daily on its network and Twitter just rolled out mobile video uploading last month but the move shows Twitter’s emphasis on off-platform reach.
Twitter announced two new additions to its ad conversion tracking tools to give marketers more insight into ROI from Twitter campaigns. The new features named “transaction values” and “key conversion tags” will enable website owners to see sales that were directly driven by Promoted Tweet efforts and are available on a global level to all advertisers. They both require placement of conversion tags on websites.