Twitter has updated its Tailored Audiences re-targeting tool to provide improved targeting options to advertisers and help them reach more users similar to their existing audiences. The new features include audience list upload capability, better audience management tools and new supported ID types for creating audiences (mobile advertising IDs and mobile phone numbers).
Create New List Audiences
Twitter announced the release of new tools for making it easier for advertisers to create, manage as well as activate their tailored audiences. These new features include better audience management tools, audience list upload capability, new supported ID types for creating audiences as well as improved targeting options.
Creating and Managing Audiences
The social networking and micro-blogging service Twitter has now opened the analytics access to all users. This was announced in an update to a Twitter support page. This feature was previously available for advertisers and verified users only. The analytics dashboard allows users to see how many people are actually viewing and clicking on their tweets. Twitter engineer Ian Chan also mentioned the change in a tweet.
Here is a good news for all Vine users! The short term video sharing service has announced the introduction of several new tools to help you easily shoot as well as edit videos from your phone. Now you can import existing videos on your phone and convert them into vines. In addition to the video import feature, it also lets you edit the imported video.
Here is a good news for brands and advertisers in the UK. Twitter has launched a tool making use of its collated ‘Everyday Moments’ data that will show where, when and how often do people interact when talking about certain topics.
For example, you might want to check out the discussion among tea and coffee drinkers or see how many people around the nation are cribbing about traffic delays.
Twitter has announced the beta launch of Promoted Video to help brands in uploading and distributing their videos on the Twitter Network.
Promoted Video is an extension of the Twitter Amplify program, with an addition of new set of video tools for uploading and distributing videos. Twitter is giving advertisers a Cost Per View ad buying model. This means that advertisers will only be charged when a user plays the video ad.
In a recent report by Leadtail titled “How Search Marketers Engage on Twitter,” 521 U.S. SEMs were studied on Twitter to see the topics discussed by them, the content consumed and shared by them and the people and publications that were most influential in the Twittersphere.
The study found search engine marketers prefer desktop tools over mobile when sharing content on Twitter. 80% SEMs use Twitter.com to share content according to the study.
Twitter announced in a blog post, it is upgrading the analytics dashboard with richer data. Advertisers can get a deeper insight into how well are their tweets performing. Users who have an access to the dashboard including advertisers, verified users and Twitter Card publishers can now view the number of times their tweets have been seen on Twitter.com as well as on Android or iOS apps.
Vine, the video app owned by Twitter has been updated and now includes loop counts to display the number of times a video has been viewed on the network. The loop counts are visible on the web as well as on the updated apps in iOS and Android released yesterday. For people who don't know, Vine lets users share six second videos in a feed similar to Instagram. Users can like and comment on the videos as well.
It's official now. After Facebook and Google, Twitter is kicking off the global roll out of mobile app promotion suite. After a successful beta testing of six months, the micro blogging site announced on Monday, it is expanding its mobile app promotion ads worldwide.