Twitter has announced that it will now offer translations of tweets in over 40 languages. It has been a long running experiment of Twitter with Bing Translator. The feature has been activated for desktop platform and iOS and Android devices. It also remains active on the Windows Phone platform.
Back-channel discussion options of Twitter have been enhanced so that users can now use direct messaging to share as well as discuss tweets.
People will now be able to exchange copies of tweets and give comments on them privately without attracting the public eye. While this is not a major change, this move is excellent for making the system more compact and tightened, which Twitter executives agreed was lacking.
The accessibility of Twitter history is soon going to increase. The social media giant announced it is providing users the ability to search the complete archive of public tweets. Infrastructure engineer Yi Zhuang has stated in a blog post:
Social media has not eliminated search as a driver of user traffic on the Internet. The popular social media platform Twitter shared that Search Engine Optimization/SEO has led to a 10 times rise in the number of logged out visitors to the website.
To help businesses with their Twitter marketing activities, the social network has released a Small Business Planner mobile app. Perfectly timed to launch at the start of holiday shopping season, the app aims at small and medium business people. It offers tactical guidance as well as advice pulled from Twitter for Business site, which was redesigned last month.
It seems Twitter is moving away from the strictly real-time feed behavior. In an official announcement, which may anger many followers, the social network has revealed that timelines of users will now include more than just the tweets from people they follow.
As told by Twitter, the move is made after a successful test which showed that most of the users like to see extra tweets in the mix. Trevor O'Brien, Twitter product team member in a blog post said:
Amazon has good news for its Twitter users, the American international e-commerce company just before the holiday season has introduced #AmazonWishList hashtag to let you add items to your cart without leaving Twitter.
Amazon in a press release said that if you discover a Tweet from your favorite brand, artist, expert or a friend with an Amazon.com product link, you just need to add '#AmazonWishList' to the reply on Twitter and the product is added to your Amazon Wish List.
Twitter has updated its Tailored Audiences re-targeting tool to provide improved targeting options to advertisers and help them reach more users similar to their existing audiences. The new features include audience list upload capability, better audience management tools and new supported ID types for creating audiences (mobile advertising IDs and mobile phone numbers).
Create New List Audiences
Twitter announced the release of new tools for making it easier for advertisers to create, manage as well as activate their tailored audiences. These new features include better audience management tools, audience list upload capability, new supported ID types for creating audiences as well as improved targeting options.
Creating and Managing Audiences
The social networking and micro-blogging service Twitter has now opened the analytics access to all users. This was announced in an update to a Twitter support page. This feature was previously available for advertisers and verified users only. The analytics dashboard allows users to see how many people are actually viewing and clicking on their tweets. Twitter engineer Ian Chan also mentioned the change in a tweet.