Twitter

The very first trailer of superhero movie The Wolverine was released yesterday through a tweaser on Twitter via Vine The tweaser was tweeted by the director of the movie James Mangold. This is a big leap from the current modern sources of releasing a trailer like movie's website and YouTube. It seems as if the Hollywood has also realized that nothing leaves the people craving for more like a 6 second long Vine Video.

Twitter has turned 7 years old and to mark the special occasion it has released the following special video. The video features many significant moments in the growth of the service such as the first tweet, hashtags as well as launch of retweets.

Twitter is fast turning into a customer service channel for many top brands, a new study has established.

A recent research published by Simply Measured, a social media analysis company, shows that nearly 30% of major companies in the Interbrand 100(a service which ranks companies) now have special Twitter handles which are only concerned with customer service. The study published that thirty brands with a sperate handle for customer service have received approximately 198,000 tweets in the last quarter and posted more that 82,000 support replies.

Yesterday, Twitter announced updates to its search on the Twitter mobile app. The upgrade comprises of an improved relevancy engine for the top tweets by Twitter users. It also includes an improved search auto-completion as well as a simpler web browser for the search results. 

Twitter has launched a set of Ads APIs giving marketers an opportunity to target tweets at a definite set of audience. Initial launch partners for the API are Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. Twitter is now considering more marketers to join the program.

Twitter recently updated its search. Previously Twitter search results only displayed Tweets that were a week old. But now, with the new update the users will be able to search through tweets that are much older than one week. 

Twitter has put out their year-end 2012 Year in Review that reflects on the tweets and trends across five different categories:

• Golden Tweets
• The pulse of the planet
• Only on Twitter
• Top trends
• New voices 

Golden Tweets

Golden Tweet of 2012 was ‘Four more years’ of President Obama. 

Your Twitter profile will now have a new look with a header photo (quite like the Facebook cover photo). Twitter announced the update in its blog, “Upload an all-new header photo on mobile apps for iPad, iPhone and Android or twitter.com, and the same image will appear whenever anyone views your profile on the web or these apps.”