Yahoo! Search Marketing advertisers who have not yet moved their accounts to Microsoft adCenter should take note of this. The transition tool inside their YSM account will be permanently closed on January 5, 2011.
Though the ad serving transition had been completed back in October 2010, and the majority of the accounts have moved by then, the remaining account holders have to do so till January 5. Post the date, the accounts can only be transitioned manually by exporting and importing campaigns into the adCenter.
Yahoo! is planning to launch its enhanced Sponsored Search with two add on features next week. Network distribution and AdWords Import features are aimed at providing the Yahoo! advertisers with more control and transparency.
Yahoo has just added some new and interesting additions to their PPC reports enabling you to see where your ads are. Before this, Yahoo had created some new features to their maps to help the users have fast search results.
Yahoo has created their help section that includes the following:
The self-serve display ad marketplace Ã¢â‚¬Å“Yahoo My Display Ads" has been launched by Yahoo. The marketplace is meant for ads on Yahoo sites and the other partner sites.
AdReady, a Seattle-based technology provider has taken the responsibility of ad customization part of the program. The ad inventory for Yahoo and partner network sites is managed by Yahoo's Right Media exchange.
It was not long back when Yahoo! decided to auto-optimize sponsored search accounts. But just three weeks after, the search engine has published an explanation for that!
Recently, Yahoo! emailed advertisers about their new regulations, which says that it may create ads, edit keywords, and/or optimize the accounts of U.S. advertisers not bound by an Insertion Order!
Yahoo! Search Marketing has updated its help center. Here are the major changes:
- Better organization and easier navigation: Fewer clicks, and better navigation, that is the main motto of Yahoo! Search now.
- Stronger search functionality: The search results are more relevant than ever before.
- Links: Now the users will get links to their related search as well!
PPC Hero is claiming that they have received an email from Yahoo! that they are planning to shut down Ã¢â‚¬Å“Content Match" in UK.
For those who don't know about Content Match, it is YahooÃ¢â‚¬â„¢s contextual network ads that allow Yahoo Publisher Network publishers to display Yahoo ads on their sites.
Nothing has been said or written about this issue anywhere. Nor is the official description page of Yahoo UK writing anything about it.
In an email sent out to the Search Marketing advertisers, Yahoo! has notified them about their new terms and conditions without even seeking the advertiserÃ¢â‚¬â„¢s permission on this matter. Barry Schwartz, has given a brief information on the issue.
Have a look at the the current version and the archived version of the terms and conditions. Here is the snippet of the terms and conditions that states:
While a lot of webmasters and general users are satisfied with the fact that Yahoo has started geo-targeting, certain comments about launch problems are telling a different story! These comments are concerned with the early adaptation crunches of this new tool.
But it is not that difficult as it sounds because Yahoo! has already divided out their PPC with respect to different countries.
YahooPete has given us ample information to make all of us aware of the fact that Yahoo Search Marketing has come out with various desired and enhanced features.
Ã¢â‚¬Å“Some of these enhanced geo-targeting features include: