Over at Webmaster World, one webmaster asks whether “With such an obvious lack of traffic, is YSM even worth it?â€
When an old(over 2 years) Google Adwords campaign which receives an average of around 750 visitors daily (and manages to convert it to a little more than 2%) was run in YSM, it gathered less than 25 visitors daily. Apparently, the ad campaign that was run previously in Google and now in yahoo features the same copy, site, ads etc showed up in the same rank position in both Yahoo! and Google.
On June 1st, we had posted a blog asking whether Smaller Yahoo! Ads would work better.
Michael Mattis writes, "To reiterate, beginning June 20, ads that appear in U.S. Yahoo! Search results with descriptions longer than 70 characters will be cut off (â€truncatedâ€) at the nearest complete word, followed by an ellipsis. The optional 190-character long descriptions may still be displayed on some our distribution partners.
After a thread at Search Engine Watch showed some aggravated, and disgruntled webmasters, Michael Mattis at the official Yahoo! Search Marketing blog says, the motive of Quality – based pricing was for “the purpose of using the knowledge we gain about publisher conversion rates to raise prices on clicks from high-converting publishersâ€.
Discovery, a harried Webmaster writes:
In the latest news, Yahoo! launched YSM's 'quality-based pricing' over its 'sponsored search and contextual listings marketplaces' which will further help 'increase ROI and reduce search marketing costs for advertisers'. The initial announcement was made in YSM's official blog "A New Pricing Model Rolls Out Today".
Yahoo! announced the launch of Yahoo! Search Marketing's Commercial API Program which will provide free, open access to the "Panama" search marketing APIs.
With the New Commercial API Program, advertisers, developers, ad agencies, technology providers and other commercial partners can enhance their 'existing business offerings or create brand new search marketing tools and applications'. In addition, optional fee-based, value-added services will be offered so commercial clients can fully leverage Yahoo!'s APIs for their clients.
A post in WebmasterWorld says Yahoo! has deleted all his 2005 PPC data. The report says:
"I just got off the phone with an support rep from Yahoo. I was trying to pull some data from the old Overture system from 2005 and none of the reports were pulling up. The rep said that this data was deleted from their servers because they needed to make space for some other things."
@pagetraffic
