After 6 years Microsoft and Yahoo have once again renewed their search partnership with few changes.
Firstly, Yahoo will now have greater freedom to explore other search platforms. In the past, Yahoo was rumored to be seeking a partnership with Google, and under the new terms, Microsoft and Yahoo’s partnership will no longer be exclusive for mobile and desktop. This new agreement will also help Yahoo to continue to serve Bing ads on desktop and mobile, as well as use Bing search results for the majority of its desktop search traffic, though the exact number was undisclosed.
Yahoo! Search has beefed up the value of their search results for mortgage related searches. The search engine will now show an interactive mortgage calculator when one searches for mortgage related keywords. The calculator will be displayed below the search ads but above the organic results.
Yahoo’s recent increase in the US desktop search share has started to decline, according to the comScore’s monthly qSearch analysis.
Yahoo replaced Google as the default search engine on Mozilla Firefox in December. That month, Yahoo saw its highest share – 11.8% of the desktop search market since 2009. The number later on increased to 13% in January, and eventually started to decline.
The recent data by StatCounter revealed that Yahoo has gained close to 2 point search market share in the US during the previous month. The Yahoo-Firefox default search deal is seen as the reason why Yahoo has notched up a share of 10.4 percent as against 8.6 percent a year back. Google has gained a December share close to 75.2% and Bing around 12.5%. Most recent statistics from comScore, dating back to the time before the Firefox deal shows that Google had 67% share while Bing had a 19.6 percent share and Yahoo around 10.2 share in the US.
The Yahoo Directory commenced in 1994 and the core part of Yahoo operations closed 0n 27th December. The Yahoo Directory ceased operating 5 days ahead of the scheduled end.
Those who attempt to reach the Yahoo Directory at its long time address of http://dir.yahoo.com will now be redirected to a fresh location of https://business.yahoo.com/ apart from a home page with a “Yahoo Small Business” logo:
Every major search engine has released an annual round-up of the year and the topmost searches for this year. Search engine Yahoo has joined in the excitement and is sharing its 2014 Year in Review.
The 2014 review also encapsulated the leading searches from nations around the world including categories such as news and tech with a rehash of the previous years too.
Yahoo and Mozilla have recently made an announcement regarding a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.” Both the companies also added that they will seek to explore other potential and possible “future product integrations and distribution opportunities to other markets.”
Yahoo has officially announced that it is shutting down Yahoo Directory on December 31, 2014. However, if you have not been using Internet for a couple of decades you probably haven’t heard of the site.
Yahoo Directory is the product which led to Yahoo’s rise in the first place. Before Google, it was one of the most important search engines started in 1994 by David Filo and Jerry Yang. It was a human-edited directory of websites which were organized into various tiers.
Yahoo has launched the new version of its eCommerce platform, Yahoo Stores that will enable small business owners in having a PCI compliant site. The service will offer built-in SEO, responsive theme and the ability to manage it all with an iPhone.
The self proclaimed “Pandora for places” app that helps users in quickly finding a location is now a part of Yahoo Search team. The announcement was made by Zofari on its website.
Founded in 2012, Zofari is inspired by Pandora, the music streaming service and the movie streaming Netflix. It generates recommendations by taking out information from other services like Foursquare and partly by looking at the places you like.