Yahoo has partnered with Yelp, the on-line urban guide and business review site, to integrate the site's reviews in Yahoo search results. Whenever users look up for a local business on their smart phone, tablet or PC, Yahoo will now display the local content and listings from the review site.
Yahoo has changed its interface by adding local business information alongside search results, which make it look a lot like Google's local search results.
The information in the local business includes:
- Basic business information
- Hours of operation
- Data specific to business types. For example, restaurant links may show "Reservation" and "Menu" links.
Yahoo has unveiled Localworks, a product that will help small businesses in recapturing sales they may be losing because of outdated or incorrect online listings.
Tom Byun, VP, Yahoo Small Business said, "Localworks is being launched in connection with Yext, a location software company. It will let companies easily update their online listings in more than 40 online platforms, which will reach 150 million local searchers".
Yahoo! has announced a brand new look for its search results. The new design has the navigation bar at the top just like Google and search results appearing higher on the page. The design is in sync with the new Yahoo! homepage.
Navigation bar at the top of the page helps users easily browse other Yahoo! sites. Yahoo! plans to introduce the navigation bar across more Yahoo! properties as well. The search results appear faster as well.
Although Yahoo and Microsoft have extended their revenue-per-search deal, but talks are around that Yahoo is trying every bit to escape from its 10-year search deal with Microsoft and join hands with Google.
Yahoo's Marissa Mayer has also been spotted talking about not-so-happy deal with Microsoft at the Goldman Sachs Technology and Internet Conference in February. Here's an extract from what she said,
Yahoo! has made it easier to find photos from Flickr, available for re-use or re-posting under Creative Commons terms. Users will be able to find, filter and share photos on the web and mobile devices.
The way it works:
- Search for any query on Yahoo! Image Search.
- Select the ‘Labeled for Reuse’ filter on the left rail to see the photos that you are allowed to reuse.
This is a pioneering ad unit of Yahoo! Advertising under Marissa Mayer, former Googler. The company has introduced Cost-per-Lead (CPL) ad right under a website’s listing within the organic search results. The new ad format can gather information like demographics, phone numbers, CIP codes and email addresses. The ads are clearly marked as ‘Ad from’ with the advertiser’s name. Yahoo! can earn off search separately from its deal with Microsoft, thanks to the new ad unit.
Yahoo’s! co-founder and former CEO Jerry Yang has stepped down from the company’s board. He announced his exit on Tuesday as he also gave up his posts on the boards of Yahoo Japan Corp. and Alibaba Group Holding Ltd.