Yahoo has launched its Product Ads for search and display. These ads will appear on desktops, mobiles and tablets.
Courtney McKlveen, Vice President, Industry Lead Retail & Travel at Yahoo said, “Yahoo Product Ads help retailers deliver more relevant ads to shoppers in order to influence and re-engage them at every stage of the purchase funnel. Early advertisers using product ads have seen up to 20 percent higher conversion rates and more than 30 percent lower cost per acquisition, enabling them to scale campaign impact without scaling budgets.”
Yahoo! And Google are testing a partnership that will see Google stream search results and search ads to Yahoo!. Confirming this to The New York Times, Yahoo! hinted that more partnerships are in the pipeline.
Bing Ads has released a new data depicting the weekly trending of Yahoo search and click volume that is served through the Bing Ads. The data goes back to the beginning of May when the newly renegotiated search deal took effect between Microsoft and Yahoo.
Along with several changes in its products and services, Yahoo took people by surprise by announcing the shut down of the Yahoo Maps at the end of this month after an running for eight years. According to Yahoo, “The Yahoo Maps site will close at the end of June. We made this decision to better align resources to Yahoo’s priorities as our business has evolved since we first launched Yahoo Maps eight years ago.”
After 6 years Microsoft and Yahoo have once again renewed their search partnership with few changes.
Firstly, Yahoo will now have greater freedom to explore other search platforms. In the past, Yahoo was rumored to be seeking a partnership with Google, and under the new terms, Microsoft and Yahoo’s partnership will no longer be exclusive for mobile and desktop. This new agreement will also help Yahoo to continue to serve Bing ads on desktop and mobile, as well as use Bing search results for the majority of its desktop search traffic, though the exact number was undisclosed.
Yahoo! Search has beefed up the value of their search results for mortgage related searches. The search engine will now show an interactive mortgage calculator when one searches for mortgage related keywords. The calculator will be displayed below the search ads but above the organic results.
Yahoo’s recent increase in the US desktop search share has started to decline, according to the comScore’s monthly qSearch analysis.
Yahoo replaced Google as the default search engine on Mozilla Firefox in December. That month, Yahoo saw its highest share – 11.8% of the desktop search market since 2009. The number later on increased to 13% in January, and eventually started to decline.
The recent data by StatCounter revealed that Yahoo has gained close to 2 point search market share in the US during the previous month. The Yahoo-Firefox default search deal is seen as the reason why Yahoo has notched up a share of 10.4 percent as against 8.6 percent a year back. Google has gained a December share close to 75.2% and Bing around 12.5%. Most recent statistics from comScore, dating back to the time before the Firefox deal shows that Google had 67% share while Bing had a 19.6 percent share and Yahoo around 10.2 share in the US.
The Yahoo Directory commenced in 1994 and the core part of Yahoo operations closed 0n 27th December. The Yahoo Directory ceased operating 5 days ahead of the scheduled end.
Those who attempt to reach the Yahoo Directory at its long time address of http://dir.yahoo.com will now be redirected to a fresh location of https://business.yahoo.com/ apart from a home page with a “Yahoo Small Business” logo:
Every major search engine has released an annual round-up of the year and the topmost searches for this year. Search engine Yahoo has joined in the excitement and is sharing its 2014 Year in Review.
The 2014 review also encapsulated the leading searches from nations around the world including categories such as news and tech with a rehash of the previous years too.