Back in August 2010, Yahoo! announced the transition of its US search results property to Microsoft Bing. This was followed by Yahoo! sending out updates announcing the migration of its Yahoo's European organic search results to Bing's search last month. And now this transition is slowly making its way to India market. The entire transition process is expected to be completed by mid-September.

Yahoo's CEO Carol Bartz has been fired over the phone by the Chairman of the Board Roy Bostock. The information was given to her when both were on planes headed in different directions. The irony.
Here's a look at email she sent out to all employees where she took a passing shot at the board in her “goodbye” note.

Bing's Webmaster Tools now shows integrated data from Yahoo Traffic in some reports and areas.
The integration began on the 12th August, however, September will the first month that will see complete merger of the combined data. Justifying this amalgamation, Bing's Duane Forrester commented, "Given the combined effort the Search Alliance represents, it makes sense to showcase relevant data from both engines within a webmaster account."
Yahoo! is sending out updates announcing the migration of its Yahoo's European organic search results to Bing's search index tomorrow.

The email sent out by Yahoo! reads as following:
“Dear Advertiser,
Yahoo! has announced they are going to pull the plug on one of our favorite SEO tools, Yahoo Site Explorer by the end of this year. The tool saw the light of the day on September 29, 2005.

Yahoo! has announced the launch of a beta version of Yahoo Search Direct, calling the event “the beginning of the beginning of a new era in search” (that! we'll wait and see). Search Direct claims to give its users 'answers' and not just 'links.'
Here's an excerpt from the post that elaborates how Search Direct works:
Yahoo! is bringing you each and every action of the ICC World Cup 2011, currently being played in India, Bangladesh and Sri Lanka. Yahoo! announced that its users can catch all action and also get relevant information on anything related to the ongoing mega sporting event. From Live Scores, Schedules and Player Profiles, you can get them all from Yahoo!’s Cricket property with few easy steps.
We have been tailing the Yahoo! and Microsoft Search Alliance's movement. The first part of this global transition of Yahoo's search results to Microsoft saw Bing powering the Yahoo organic search results in the US and Canada. The next move was announced last week with 3 new countries – Australia, Brazil and Mexico being served by Bing.
The Yahoo search blog announced on January 13th, 2011, that the Yahoo! and Microsoft Search Alliance team is now serving in three new countries – Australia, Brazil and Mexico. Kartik Ramakrishnan, Vice President, Yahoo! Search Transition, commented on the blog, “As planned, we are moving forward with the global transition of certain Yahoo! Search back-end functions to Microsoft’s search platform, and have just completed this process for organic search in Australia, Brazil and Mexico.”
Happy New Years! I hope you all had a bash at the New Year's eve, and that you are on high spirits with hopes and wishes, looking forward into good things as the year unfolds. Why should not anyone be? Look at the search engines, even the logos and themes there are dressed up in cool new looks.