Yahoo!

Yahoo! Publisher Network Reporting Bug

Sep 22, 2006 | 1,035 views | by Navneet Kaushal
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OvertureRep has confirmed the recently reported bug in the Yahoo! Publisher Network reporting engine. WebmasterWorld has several posts stating that publishers are noting very low impressions as compared to other days.

Overture Rep (YahooSarah) said- "Thanks for reporting your findings here. Today, we found an error in our YPN portal that caused inaccurate reporting of Ad Unit Impressions, CTR, CPM and Average RPC data for some of our publishers.

Yahoo! Enhances YPN Ads

Sep 21, 2006 | 2,958 views | by Navneet Kaushal
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Yahoo! Publisher Network has recently announced about their plans for reducing complexities in the advertisements. Yahoo! has taken this decision after getting feedbacks from thier customers. According to Yahoo! the simplyfying of the ads will in turn help improve the performance of your account. Yahoo! plans to simplify ads by removing some titles descriptions. In addition, number of link displays will also undergo changes.

Yahoo! sees advertising slowdown, share price drops

Sep 20, 2006 | 970 views | by Navneet Kaushal
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Yahoo! announced that it is seeing a slowdown in advertising spend in its two biggest advertising segments. The news led to 13 % drop in share prices.

Chief Financial Officer Susan Decker told investors at a Goldman Sachs media conference that Yahoo has seen "a little bit of weakness in the last few weeks" in auto and financial services advertising. "It's a new trend. It's been two to three weeks and we don't know yet if it's an indicator of a broader slowdown," Decker later told reporters at the conference.

Yahoo's Massive Marketing Campaign

Sep 19, 2006 | 1,670 views | by Navneet Kaushal
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Yahoo! has planned to start a new integrated marketing campaign in U.S. and overseas markets that includes television, radio, cinema and online advertsing. The campaign would highlight the new features introduced like the new Yahoo! Homepage, Yahoo Mail Beta and Yahoo Answers and other offerings. Allen Olivo, Yahoo's vice president of global brand marketing said that this is the broadest marketing push the Sunnyvale, California-based company has made in two years.

Yahoo! announces new Local features

Sep 16, 2006 | 1,152 views | by Navneet Kaushal
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Yahoo! has announced new local features on their blog. The latest Yahoo Local features allow "users to start organizing their world in a whole new way." The new Collections tool allows you to make lists such as "California Beach Towns", "Chicago's Cuisine Scene" and save them for quicker access.

Yahoo! Search Ads Testing Paypal Cart Icon

Sep 14, 2006 | 1,841 views | by Navneet Kaushal
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After the Yahoo! and eBay strategic partnership Yahoo Search Marketing ads for eBay.com now show a Paypal Shopping Cart icon in the ad copy. The addition is much similar to the way Google shows their Google Checkout item next to the ads of participating retailers, showcasing advertisers and merchants who accept Paypal payments. Andrew at Traffick has got some Yahoo! ads showing how Yahoo Search Marketing is following the same route as Google. Yahoo! must work to guarantee their users that using Paypal to purchase online is safe, if it is deciding to bank all its future payment system on a partnership with Paypal.

ESPN Drops Yahoo Contextual Ads for Quigo AdSonar

Sep 11, 2006 | 1,506 views | by Navneet Kaushal
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According to a recent report by Brian Morrissey at Adweek, ESPN is all set to drop Yahoo! Contextual Ads from Espn.com. Instead, ESPN will embark on using Quigo AdSonar. Quigo AdSonar is an auction-based, content-targeted advertising network which helps premium-branded websites as well as their advertisers make connection with customers to deliver superior results. AdSonar incorporates in generating an efficient marketplace by bringing good contents from publishers and advertisers.

Yahoo Advertising Expands on EBay

Sep 7, 2006 | 1,448 views | by Navneet Kaushal
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EBay and Yahoo, two top Internet companies announced that they would be working together in several areas, including advertising and online payments. The partnership is "designed to mutually benefit both companies by better serving their user, merchant, and advertising communities in the U.S." The deal will expand Yahoo's share of Internet advertising. Yahoo graphic banner ads will now be displayed on the right side of the ebay Motors home page. The agreement includes integration of eBay’s PayPal into the Yahoo web services and payment options, a co-branded toolbar, and partnering for click-to-call marketing.

Yahoo! Answers Gets A Redo

Sep 2, 2006 | 1,506 views | by Navneet Kaushal
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Yahoo! responds fast to Window's Live QnA. Yahoo! Answers will now be served alongside search results. The results will be provided in a vertical result box which not only adds freshness in terms of looks but results too. That makes the search results not just more fun but also more accurate.

Yahoo! Removes Blog Search For Short Term

Aug 29, 2006 | 1,523 views | by Navneet Kaushal
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Yahoo! has just removed its Blog Search program for a short time. The much popular Yahoo! News integration program is also removed for the time being. The reason behind this is not much clear. The only official quote that can be mentioned is a quote from Brian Nelson of Yahoo! who told Greg that this is a temporary thing. In an email sent from Brian to Greg, Brian said that Blog search has "temporarily taken offline to retool the offering." Brian also adds that Yahoo! "might be thinking bigger picture when it comes to blog content.”