In May Google had integrated its product listings ads and YouTube videos which was called TrueView for Shopping. It is out of beta now and available to AdWords advertisers.
Google announced the launch just before the holiday season: “The holiday shopping season is upon us once again, and advertisers are at the ready to make sure it’s their products that fly off the shelves. And this holiday, video will play a bigger role than ever in how those products fly off the shelves.”
Google announced that TrueView is uniting Search, Display, and Shopping campaigns within the gist AdWords interface. TrueView video campaigns are getting cloaked into the main AdWords interface. You can now take advantage of powerful management tools to save time and effort when working on multiple Youtube TrueView campaigns.
YouTube and other Google properties can now be used without a Google+ profile. Google plans to trickle out the change in the coming months. Announcing this, Google said that this was in line with people’s feedback.
A Google account is all one would now need to share content on various Google properties, communicate with contacts, create a YouTube channel and engage in other activities across Google. A Google account used in various properties of Google won’t be searchable or followable, unlike Google+ profile that are public.
Google is initiating to roll out its brand lift measurement solution for YouTube ads to mobile. They are also going to expand metrics it measures to include lift in consideration, favorability and purchase intent. With more than half of the YouTube’s traffic coming from mobile, Brand Lift measurement is now made available for ads served on YouTube’s mobile app.
Google rolled out integration between its product listing ads and YouTube videos. This feature is called TrueView for shopping. TrueView for shopping will enable marketers to take full control on the ads that will appear on the side of their videos, right down to the product images, details and calls to action.
The Verge reported today that YouTube will be soon launching an ad free video subscription service that will cost around $10 [per month. The unnamed subscription package will allow subscribers to store videos offline on mobile devices and may include lower priced subscriptions for specific categories like music or children’s programming.
Sources told The Verge, “It will also let creators put their videos behind a paywall so that only subscribers to the premium version can view them.”
YouTube made its official announcement that it now supports 360-degree video uploads. According to YouTube they have already started hearing from a number of brands who are looking forward into ways to use this as a storytelling format.
Users will be able to watch the 360 degree videos via the YouTube app for Android and YouTube.com, but Google said it is still working to make the new video format viewable on iPhones and iPads.
As the year ends, it is time to rewind and recall the videos and entertainers which enthralled and captivated audiences in 2014. It was Comedy nights with Kapil which topped the slot but independent video creators also scored big time such as TheViralFever and AIB, which created a huge storm on YouTube. Net users caught on to YouTube viewing spoof parodies of leading politicians and news anchor. AIB’s Genius of the year video featuring Alia Bhatt exposed Bollywood’s sense of humour and this amazingly comic video came in second. The seatbelt crew video carrying social message on road safety became viral and attained the 7th spot in the top ten videos which trended this year.
Google has announced the revamp of reporting feature available in AdWords for video. While the video campaigns were still isolated from other AdWords campaigns, new reporting changes will make it easier for advertisers to measure the performance.
Advertisers running TrueView video campaigns will be able to access the insights in AdWords. The new dashboard will pull more data from YouTube, so advertisers will not have to toggle back and forth between YouTube analytics and AdWords to see the overall performance of their videos in terms of organic traffic & from ads.
There's a possibility that your YouTube account URL is not quite in line with your brand. The reason being, it was created years ago and now your business has turned out into something else.
Earlier, the only option was to create a new account with a URL that suits your business. But, that would require you to undo all the work done in the years to build YouTube followers.