From the classic music videos like George Michael's “Freedom” to the awe inspiring “Vogue” by Madonna, music is all about songs that thrill and videos that excite. YouTube is an awesome platform to reach and capture the hearts of music lovers worldwide. PYS's iconic “Gagnam Style” and southern sensation Dhanush's “Kolaveri Di” are just some of the most famous songs where artistes used YouTube to create a buzz and gain instant fame and recognition. Collaborating with celebrity performers has also become easy because YouTube has opened a whole new world for music aficionados.
YouTube has updated its Analytics dashboard to provide video publishers a minute-by-minute breakdown of data in the last 60 minutes and hour-by-hour data for the last 48 hours on how their videos are being viewed. This will give them early insights into how their latest video is performing and help them adjust the promotion strategy of the video in the future.
If you are trying to use the YouTube keyword tool, you will be disappointed. On searching for the tool, you will be sent to a YouTube 404 page not found page. Google has removed the free keyword tool and now suggests using the Display Planner’s AdWords for video keyword suggestions. To access the Display Planner, users must have an AdWords account.
Here’s some good news for the content marketers out there. Very soon YouTube will be launching a new app for all the content creators, giving them easy access to YouTube’s creator features. The new app will help them manage their channel through their mobile. YouTube took to the Official YouTube Partners & Creators Blog to shed more light on the new feature.
YouTube now enables users to create a 3 seconds intro video to the start of every video on their channel. YouTube said in a blog post that the new intro videos will help channel owners build a consistent brand that their fans recognize. To automatically add the video users can:
- Upload the three seconds intro video you’d like to use to your channel as an unlisted video.
Over the years social media has evolved to become one of the most significant sources of referral traffic, but have you ever wondered about the behavior of these visitors post click? According to a recent study conducted by Shareaholic, YouTube supplies the most engaged viewers to brand partners through referral traffic. Interestingly, the post click engagement delivered by Facebook lags far behind YouTube, Google+, LinkedIn and Twitter.
YouTube has made changes to its commenting system, which is still linking to but not completely removed from Google+.
The new comment moderation system is centralized and filtered, offering creators a dashboard to interact at one place with the comments the videos they shared have received. The actions however also remain the same: approve, deny, flag, report, view.
With the year coming to an end, it's time to look back at the most popular & talked about events. YouTube is out with the Most Watched Content & Video Ads in 2013.
Unruly has come up with the list of 2013 Top 20 Global Social Video Ads Chart – 20 most shared video ads of the year. The video topping the chart is the "Dove Beauty Sketches" created by Ogilvy Mather, which aims to show women that they are more beautiful than they think. The ad has been shared 4.24 million times across Facebook, Twitter, and Blogosphere. Unruly has been keeping a track of the most shared videos since 2006 and reveals that it is also the most viewed online video ad of all the time.