“Checkout Icon” Increases Conversion By 40% & Clicks By 10%, Claims Google

Jan 7, 2009 | 1,308 views | by Navneet Kaushal
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Google is claiming that having Google Checkout as part of AdWords ads will ultimately lead to an increased conversion and click through rate. The narrative is visible at Google Checkout Merchant homepage. Google Checkout badge is there to make your advertisement stand out from the other advertisements.

Here is the statement:

“Google Checkout users click on ads 10% more when the ad displays the Checkout badge and convert 40% more than shoppers who have not used Checkout in the past.”

checkout icon “Checkout Icon” Increases Conversion By 40% & Clicks By 10%, Claims Google

According to Google Blogoscoped,

Google quotes one advertiser, Fred Lerner of Ritz Interactive, saying the Checkout icon has given them 'a 23 percent lift in clickthrough rate.'

4.thumbnail “Checkout Icon” Increases Conversion By 40% & Clicks By 10%, Claims Google

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail “Checkout Icon” Increases Conversion By 40% & Clicks By 10%, Claims Google
4.thumbnail “Checkout Icon” Increases Conversion By 40% & Clicks By 10%, Claims Google