Click Fraud On The Rise: Click Forensics Findings

Apr 20, 2007 | 4,849 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to Click Fraud Index, as high as a quarter of all clicks for high priced search terms could be fraud. The report findings show that the industry average of click frauds has gone up from 13.7 percent in the first quarter of 2006 to 14.8 percent for the same period in 2007.

The figures for the content network are higher at 21.9 percent. But the highest rates of click frauds are for terms priced above $2.00. The industry average in this segment stands at 22.2 percent.

The authenticity of the data has been questioned by Shuman Ghosemajumder from Google. In response to that Tom Cuthbert, President and CEO, has explained the nitty gritties of click fraud in a blog post.

4.thumbnail Click Fraud On The Rise: Click Forensics Findings

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Click Fraud On The Rise: Click Forensics Findings
4.thumbnail Click Fraud On The Rise: Click Forensics Findings