As spending in the search marketing industry is on the rise, so are the click frauds and at rates which by no measures can be called as small, reports Click Forensics. Every time the results are made known it shows the deteriorating state of affairs in the SEM as far as click fraud is concerned, see: Click Fraud On The Rise: Click Forensics Findings.
While the Click Fraud Rate for Content Networks has grown to a staggering 28.3 Percent, in the year 2007 Yearly Click Fraud Rate has shot up to 15 Percent vis-a-vis 2006.
The Key findings from data reported for Q4 2007 include:
- The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.3 percent in Q4 2007. That's up from the 19.2 percent average click fraud rate for the same quarter in 2006 and 28.1 percent for Q3 2007.
- The overall industry average click fraud rate rose to 16.6 percent for Q4 2007. That's up from the 14.2 percent click fraud rate for the same quarter in 2006 and 16.2 percent for Q3 2007.
- The 2007 industry average click fraud rate grew by 15 percent over the industry average click fraud rate for 2006.
- Q4 2007 click fraud traffic from botnets was 15 percent higher than click fraud traffic from botnets in Q3 2007.
- In Q4 2007, the greatest percentage of click fraud originating from countries outside North America came from India (4.3 percent) Germany (3.9 percent) and South Korea (3.7 percent).
"Click fraud activity continues to grow especially on made for ad sites, parked domains and on the content networks,… Advertisers, publishers and search engines need to take notice because content networks are becoming the fastest growing source of click fraud. Ensuring their quality is essential for the pay per click advertising market to continue its growth." said Tom Cuthbert, president and CEO of Click Forensics. "
Click Fraud Index monitors and reports on data collected from the Click Fraud NetworkÃ¢â€žÂ¢. The network is comprises 4,000 online advertisers and agencies. The data collected is considered statistically significant in the industry.