“First Click Free” by Google

Oct 18, 2008 | 2,371 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

One of the most annoying things for a web user is to search the whole web, find what looks like a desired result and then end up being on a log-in-page.

These pages have just one motto in mind… Give us money, else go away! Personally, I find it more convenient to move away from that page because I always feel that I can find that information on other pages as well.

But if you are willing to go for a subscription model, then Google has got something for you! They call it “First Click Free.”

“In order to help users find and access content that may require registration or a subscription, Google offers an option to web and news publishers called "First Click Free." First Click Free has two main goals:

  1. To include highly relevant content in Google's search index. This provides a better experience for Google users who may not have known that content existed.
  2. To provide a promotion and discovery opportunity for publishers with restricted content.” – Google

Guidelines

“Webmasters wishing to implement First Click Free should follow these guidelines:

  • All users who click a Google search result to arrive at your site should be allowed to see the full text of the content they're trying to access.
  • The page displayed to all users who visit from Google must be identical to the content that is shown to Googlebot.
  • If a user clicks to a multi-page article, the user must be able to view the entire article. To allow this, you could display all of the content on a single page—you would need to do this for both Googlebot and for users. Alternately, you could use cookies to make sure that a user can visit each page of a multi-page article before being asked for registration or payment.”
4.thumbnail “First Click Free” by Google

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail “First Click Free” by Google
4.thumbnail “First Click Free” by Google