Community Guides For Organizations Launched On Google+

Nov 28, 2011 | 1,837 views | by Navneet Kaushal
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Going full steam ahead on catching up with Facebook on the social networking sphere, Google+ has launched Community Guides. These are tips for various organizations to build their communities, as well as connect with fans.

The idea behind these free guides is to entice celebrities, politicians and other organizations to set up their communities on Google+. The guides include advice on communities and the links to various community resources along with prominent profiles.

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Google+ wants to get more and more organizations on its platform, and for the same, it is educating organizations on how to move about the network.

Quoting Google+, “As Google+ continues to grow, we’re seeing more and more communities develop on the platform. But we want to help more organizations, politicians, artists, celebrities, athletes, media companies and nonprofits use Google+ to share and interact with each other- and with Google+ users.”

There are six Community Guides:

Universities, Political organizations, Nonprofits, Sports, Media companies and Celebrities, and all of these have their customized ropes of the trade.

For example in the Universities category, Google+ has explained the tactics of organizing college life with Circles, and how colleges can promote their teams etc with a Google+ Page- “With Google+ Pages, you can create a Page for your student organization or class and use it to share important updates with your membership. Professors can create Google+ Pages for classes to share homework updates, the latest news on the course topic, or interesting ideas and articles. Universities can also interact with prospective and current students with a Google+ Page.”

Google+ Community 1 Community Guides For Organizations Launched On Google+

Google+ Working Towards Overtaking Facebook:

These moves by Google+ are clear signals that the social platform wants to provide users with every thing they have on Facebook. This time it is Communities standing upto the Facebook Pages and Groups. As of now, Google+ is far behind than Facebook, but the growing base of users (number estimated between 40-60 million) shows that it may come up for competition soon.

A few weeks after it went public, Google launched Pages for business, and is now encouraging the organizations to set up their community pages on the platform. Do you have a Page yet? Is the Google+ Pages experience quite different from Facebook Pages? Do share your views.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
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4.thumbnail Community Guides For Organizations Launched On Google+