LinkedIn has announced the launch of a new way to let companies with a presence on the site share their content. The new Showcase Pages will allow companies to create dedicated pages to the more prominent brands, initiatives, and businesses.
The Showcase Pages will take Company Pages a step ahead by offering them an opportunity to segment content on the basis of specific audience. These work in the similar way as Company Pages. LinkedIn members will also be able to follow the pages & receive updates through their LinkedIn feeds.
Companies can also use LinkedIn's Sponsored Updates ad tool to promote Showcase Page content.
As told by LinkedIn, Showcase Pages were first introduced during a pilot phase with selected companies including Cisco, HP, Adobe, and Microsoft.
LinkedIn is also offering Slideshare presentation for administrators who are interested in creating Showcase Page.Companies can Segment Content by Brand or Business Line Using Showcase Pages on LinkedIn!,