Jan 11, 2007 114 reads by Navneet Kaushal

Jim Boykin raised the question and user experiences have started coming in. Google AdSense and Yahoo! Publisher Network are both industry leading services by their respective companies. However, both YPN and Google AdSense come with various disadvantages and advantages which we will compare today. The time when YPN was in the beta they were paying very well and was a great service. But the payout started decreasing when it was released to the public. Although YPN has a plus point over AdSense as it pays more per click than Google. But at the same time your click through rate or CTR will be less than the general as in YPN, ads are often not absolutely related to the page. 

AdSense and YPN never trouble their users in paying but here too AdSense is the leader as you can get your cheque hold as long as you like and later get a big pay.

But there are some areas where YPN proves more beneficial. YPN is easy with the quality of your page and the way you handle your ads. On the other hand AdSense does not allow to have images besides the ads. Images besides the ads were very beneficial as they would increase your click through rate. AdSense follows strict rules and for flouting the rules your accounts can be banned very quickly. In brief it can be said neither AdSense nor YPN is perfect but is based on the market you are looking for and the way you handle your pages.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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