Bing Ads advertisers (only in US) will now see competitive auction data in the web interface. Launched in early 2014 in Bing Ads Intelligence, the Auction Insights is now available at the campaign, ad group, and keyword level.
However, there are minimum data thresholds for the insights to be available. In case of ample information, you will be able to see up to 25 advertisers competing with you in auction. Their display URL will be listed.
The metrics provided will include: Impression share, overlap rate, average position, top of page rate, and position above rate.Competitive Auction Insights Now Available in the Bing Ads Web UI!,