May 27, 2008 114 reads by Navneet Kaushal

ComScore has released the U.S. Search Engine Rankings for April 2008. According to the results, the user base in the United States conducted 10.6 billion searches and Google still maintains its supremacy as the leading search engine.

As expected there is an ongoing discussion at Webmaster World regarding these rankings? Here are a few excerpts from the thread:

“I wonder about the "quality" of those searches on each of the search engines. Ask, for example, is going to target younger women. If successful, that would be high quality for many marketers.

Not to pick on Yahoo, but in my experience their users are more down market. Now, that is not a bad thing, depending on what you are trying to market.

But, in real estate, educational services, autos and news–the three categories I have a tad of insight into–G leads the way even more than these numbers suggest. From what I see (and it's just a tiny sample) G is closer to 75 percent in those areas.“

“Not trying to go off topic, but I was surprised that SiteAdvisor went red and flagged ComScore as an "adware/spyware" site when I clicked the link above.

Never seen a link from WebmasterWorld getting a warning before!”

“Search giant baby complains about Yahoo-Microsoft despite having the lion's share of internet traffic.

[Google billionaire co-founder Larry] Page said a successful Microsoft-Yahoo deal would "close a lot of things that are really important … like instant messaging" and also Web-based e-mail communications.

"Now, if you put 90 percent of communications all in one company … that's really a big risk, especially one (Microsoft) that has a history of doing bad stuff," he said. "So if you want to have good products you need to have some degree of openness."

Or in other words, Google – 'we don't want the competition and we – (choking back the laughter) – don't do bad stuff.”

These ratings clearly depict that Google is way ahead of the competition and if other search engines are looking to catch up with Google, they really need to do a major revamp of their strategies.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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