In a recent study carried out by comScore in regards to the search patterns in the Indian subcontinent, Google has once again come out on top as the leading and the most preferred search engine in India. Google has recorded more than 1 Billion searches for the month of June by Indian users. This figure represents 81 percent of the Indian search market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent.
According to Jack Flanagan ( Exec.VP. ComScore), "The Indian search market is dominated by global Internet brands, with Google attracting the wide majority of searches. As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 percent of all searches, indicating that there is substantial room for growth among the local Internet brands."
As per comScore, "Despite being one of the most rapidly emerging Internet markets in the world in terms of overall usage growth, India currently exhibits less frequent search behavior than its global counterparts. Of the 37 countries individually reported by comScore, India ranked second to last with 53 searches per searcher during the month, well below the worldwide average of 93. India also had significantly fewer search visits per searcher (14.7 vs. 23.6) and searches per search visit (3.6 vs. 3.9)."
Jack Flanagan further added that, "Though India represents more than 15 percent of the world's population, it accounts for less than 2 percent of global Internet searches. It will be interesting to see if this gap narrows as more people in India gain Internet access and ramp up their use of search over time."