Is Content Aggregation good for SEO? Matt Cutts has released the latest webmaster video where he has gone into the depth of content aggregation.
The question Cutts answered was:
"Can a site still do well in Google if I copy only a small portion of content from different websites and create my own article by combining all, considering I will mention the source of that content (by giving their urls in the article)"?
Giving an example of Yahoo!, Matt said that the search engine called this particular technique stitching and used to hate it. If there were 2-3 sentences from one article and 2-3 sentences from other, they considered it spam. If you are taking quotes from everybody else, it is not adding value.
Matt Cutts further asked if you are fetching the content automatically and why are you doing this? People just don't like to watch a clip show on the TV. They want to see original content and not an excerpt & one line sort of thing.
It is possible to pull different sources together and generate something nice. Citing an example of Wikipedia, Cutts said that it has notable stuff about a particular topic but all the sources are noted and cited towards the end. Wikipedia synthesizes a little bit and not like it is copying the text. It is summarizing and presenting the content as neutral as it can & this is something that people enjoy. And if this is the sort of thing, Matt gives a nod. But, if you are just copying the sections from individual articles, this would probably be a higher risk area & Cutts encourages avoiding it.Content Aggregtion Should be Neutral & Add Value to the Page β Matt Cutts!,