May 20, 2014 115 reads by Ritu Sharma

What do you do at a time when paid-for media is neither reliable nor scalable, earned media is super-competitive and owned media properties require constant investment to engage your visitors?

How to Use Content Marketing to Grow Your Business?

Content marketing is the key not only for the small businesses which can’t afford considerable media investment, but also several large brands. Today’s infographic by Smart Insights illustrates how you can use content during each specific stage of the buying process for greater reach and engagement.

How to Use Content Marketing to Grow Your Business?

Infographic: How to Use Content Marketing to Grow Your Business?, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
  • A very interesting infographic. The stages in the marketing funnel should be adopted by every content marketer to ensure proper conversion.

    I guess applying the principle on which this graphic is made can help any form of business to grow when it comes to the use of content marketing!

    I have left this comment in – the content syndication and social marketing platform for Internet marketers, where this post was shared.

    Sunday – contributor

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    • Ritu Sharma

      Thanks Sunday.

      With content marketing creating so much buzz it's time marketers adopt it.

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  • Ann07

    Nice infographic! 🙂

    I’ve learned here how to use content marketing in growing your business.

    Each step is equivalent to a buyer’s stage. This is a great illustration of the whole process.

    As what I’ve understood, as you reach your audience through the help of search engines, social media and publish content, your buyers are in the stage of exploration. The same thing applies when you act, convert and engage.

    I’ve found valuable tips here and I’m pretty sure that they will all help.

    Thanks a lot for this indeed informative content! 🙂


    By the way, I found this post shared on

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    • Ritu Sharma

      Thanks Ann.

      Content is the mantra for 2014 and I guess for years to come.
      Everything is about customers now and more than selling it's about
      informing them which ultimately leads to decision making.

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