Google has indicated recently that conversion estimates have been included in the Keyword Planner tool in AdWords.
The search engine giant will now use historical conversion data from the account or they can even enter their own conversion rates and values to observe how bid changes may influence metrics such as :
- Estimated conversion
- Conversion value
- Average CPS
The above will be for mobile as well as desktop.
Users can now see the conversion estimates divided and arranged by ad group, keyword, location and device through the selection of respective tabs above the area of the chart.
Users can commence with the use of these conversion estimates in the following manner. They should choose the “Get traffic forecasts for a list of keywords” from the Keyword Planner home page. Google also provides help and inputs regarding how to use the keyword planner with estimated conversions.Conversion Estimates Added to Google Keyword Planner Tool!,