Normally I tend to receive a lot of mails from people asking for link exchange, some even request a link from my blog and some from my websites. I end up throwing these emails in trash, and there are a lot of reasons for that. I would like to discuss on some of them.
Mistakes in sending a link exchange email
Not all link exchange emails are thrown in trash box. Some mails are rejected because they are not written in the right manner, some because they don't offer professional touch, and yet some because they are based on some other category.
Earlier we discussed about as to how one can do effective link building via blog comments . Now its time to know the basics of writing a link exchange email to pitch your target audience.
- No Templates… Please!
If you are really interested in writing for a link exchange please, don't use templates. Write them in your own words. - If the website of the other person is about Web Design, then never send the link exchange request for a cosmetic company.
- Make It Personal, But Don't Over do it
Hello Mr. Shawn…It sounds really personal and effective too. Isn't it? These days, even telemarketers make some effort to establish a rapport and direct relationship with the users. Then why should mailers be left behind?
Avoid using Sir/Madam…
The same goes with email. Address the person from his/her name. It makes great sense to outline a connection with the same person, if such kind of relationship isn't already established. Involve the person in your conversation and try to establish a direct contact with him.
For example, "I read your Blog/Article very often and wanted to ask you a question…." Bla Bla Bla…
- Never make grammatical mistakes.
No one expects that you should be a William Blake, Niccolo Machiavelli or Shakespeare, but grammatical mistakes screams "unprofessional". - Tone
If you don't know someone well, then it is recommended that one should use formal language as to give it a professional tone. At the same time try to limit your conversations, otherwise the impact can come over as "not serious" one.Remember that you are not dealing with the person face to face, so there is no need to show emotions, expression, and gestures in the mail. So, keep it precise and clean, yet professional at the same time.
Be careful while using humor in it. What should sound like a joke to you may sound like a mock to the other person.
If in doubt, play it straight.
- Message Title
So much depends on the Headline! It should be catchy, yet at the same time effective and professional too!
Put yourself in the recipients shoes and then think that he might be busy, he might be focused on his own work, he even might not have time to clear the inbox… One more email might prove to a be big problem for him… So keep the title catchy to tempt his nerves to the limit. - What's In It For The Other Person
Outline the benefit to the recipient, but at the same time, try be as concise as possible. He should not think that you are doing any kind of advertisement for your products and services.
I hope my tips will prove helpful to you! Start mailing…
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{ 19 comments… read them below or add one }
Regarding #4 on your list about making grammatical mistakes – I used to work for an SEO company that charged A LOT for link building and we would manually send out emails requesting links to our clients sites, and upon experimenting different ways of writing the emails we found that if you purposely make some mistakes in your email it immediately lets the person receiving it that you’re a real person, because who would send out a mass email with errors in it? Like if you get an email with a word spelled wrong or something you know somebody sat there and wrote it to you.
I would agree with you on this post. You have a lot of good information on this site and I am going to make it a point to check back often.
Thanks for this informative post. Actually I don’t do link exchange nowadays because my priority is to get one way links.
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I think your post is on the dot. I also believe you are right when you mention about grammatical mistakes.Whatever ” thermal Imaging” is mentioning up there has got to do with typo errors and I think that may escape through. But bad grammar is bound to head for the bin.
Interesting subject titles and personalising the emails is so important.Your info was simple and natural yet so often do we take such important details for granted.
Thanks for your helpful tips. And I am wondering that will it be good to show the pagerank in the subject to pull the attention of the receiver.
I also found a free way to get around most of the legwork of site link exchanges. Send an e-mail to linkexchange@jaredwinn.com and you’ll see what auto responder link exchange is all about. It’s free and you can use my template to start your own.
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I get these emails about – 5 per day. I delete most of the ones that are written by a software program. Or the ones that didn’t bother to do their home work. But the thing is – anyone who emails me – I know they didn’t just visit the site and click where it says links… so there isn’t much sense in taking them too seriously.
Thanks for this informative post. Actually I don't do link exchange nowadays because my priority is to get one way links.
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Thanks for your helpful tips, it is a very good post indeed.
Never make grammatical mistakes.
I agree with this, but its not everyone from english language based country so I have no problems to the people with grammar error.
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Great post. Traffic exchanges are a great way to get massive traffic pretty quick, but unless your using the right traffic exchanges, all your hours of surfing will be wasted.
I prefer to actualy use the Text Ad Exchanges more offten to get solo ads, these work great.
Great post. Traffic exchanges are a great way to get massive traffic pretty quick, but unless your using the right traffic exchanges, all your hours of surfing will be wasted.
I prefer to actualy use the Text Ad Exchanges more offten to get solo ads, these work great.
Thanks for this article! I am just starting to build backlinks for my company, and your article gave me a good beginning point on how to approach other companies.
With regards to grammatical errors, I don't agree with the first comment – I admit to being a grammar/typo snob and would never take seriously someone who approached me with unrefined language. There are other ways of making the message appear personable and human-composed, as you pointed out.
Great article, really helpful and instructive.
Nice read, I also get lots of emails asking for link exchanges, but are not in personal in any way, I tend to delete the ones that I don't find interesting and are just looking for quick links, I tend to read the ones that are personalized to me, and some times I respond with a email back.
I also send link exchange emails out, and agree the email should be personal to that person/website
Thanks a lot for your great ideas….
I've a blog about travel and I've started this activity recently.
And your article is really proving helpful for me to put my mails.
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