Nov 7, 2008 126 reads by Navneet Kaushal

Normally I tend to receive a lot of mails from people asking for link exchange, some even request a link from my blog and some from my websites. I end up throwing these emails in trash, and there are a lot of reasons for that. I would like to discuss on some of them.

Mistakes in sending a link exchange email

Not all link exchange emails are thrown in trash box. Some mails are rejected because they are not written in the right manner, some because they don't offer professional touch, and yet some because they are based on some other category.

Earlier we discussed about as to how one can do effective link building via blog comments . Now its time to know the basics of writing a link exchange email to pitch your target audience.

  1. No Templates… Please!

    If you are really interested in writing for a link exchange please, don't use templates. Write them in your own words.
  2. If the website of the other person is about Web Design, then never send the link exchange request for a cosmetic company.
  3. Make It Personal, But Don't Over do it

    Hello Mr. Shawn…

    It sounds really personal and effective too. Isn't it? These days, even telemarketers make some effort to establish a rapport and direct relationship with the users. Then why should mailers be left behind?

    Avoid using Sir/Madam…

    The same goes with email. Address the person from his/her name. It makes great sense to outline a connection with the same person, if such kind of relationship isn't already established. Involve the person in your conversation and try to establish a direct contact with him.

    For example, "I read your Blog/Article very often and wanted to ask you a question…." Bla Bla Bla…

  4. Never make grammatical mistakes.

    No one expects that you should be a William Blake, Niccolo Machiavelli or Shakespeare, but grammatical mistakes screams "unprofessional".
  5. Tone

    If you don't know someone well, then it is recommended that one should use formal language as to give it a professional tone. At the same time try to limit your conversations, otherwise the impact can come over as "not serious" one.

    Remember that you are not dealing with the person face to face, so there is no need to show emotions, expression, and gestures in the mail. So, keep it precise and clean, yet professional at the same time.

    Be careful while using humor in it. What should sound like a joke to you may sound like a mock to the other person.

    If in doubt, play it straight.

  6. Message Title

    So much depends on the Headline! It should be catchy, yet at the same time effective and professional too!

    Put yourself in the recipients shoes and then think that he might be busy, he might be focused on his own work, he even might not have time to clear the inbox… One more email might prove to a be big problem for him… So keep the title catchy to tempt his nerves to the limit.
  7. What's In It For The Other Person

    Outline the benefit to the recipient, but at the same time, try be as concise as possible. He should not think that you are doing any kind of advertisement for your products and services.

I hope my tips will prove helpful to you! Start mailing…

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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